Capabilities 2015

What We Do

ASSETEVALUATION

EXECUTIONSTRATEGY

EVENTEXPERIENTIAL

CONTENTDEV.

BROADCASTDIGITALSOCIAL

RETAILSHOPPER

MARKETING& ON

PREMISE

DRIVEPURCHASE

Melt puts the batteriesin your sponsorship flashlight

MELT has developed campaigns for the country’s leading brandsWe power up the country’s leading brands

Case Studies

Coke Zero & ESPN College Game Day

Assignment: Activate Coke Zero’s multi-million dollar investment in ESPN College Game DayCoke ZeroSection Zero

Produce the best seat in the house and a hub of content integration during Game Day show

Talent

Integrate Talent into Section Zero, such as former players, coaches and alumni celebrities

Social Media

Drive sharing via on-air activation, ESPN Game Day Crew posts and student challenges for Section Zero VIP passes

Retail

Develop retail extensions to drive stock-up and social engagement with Desmond Howard & David Pollack

Hospitality

Host Corporate hospitality for key customers

Coke Zero & NCAA Final Four

Assignment: Develop and execute strategy for $500MM investment in NCAA since 2003Entertainment Epicenter

Created and Activate the The Big Dance Concert Series since 2003. Now, a 4-Day Event with top music acts and 200k Fans annually

Bracket Town

Execute Coke Zero Bracket Town Experience with Gaming, Talent and 3v3 Tournament

Advertising & TV Show

Produced National March Madness Ad Campaign and Real Fans of March Madness TV Show with Greg Gumbel

Coke Zero & NCAA Final Four

Assignment: Develop and execute strategy for $500MM investment in NCAA since 2003

Social Media

Created content contest searching for Real Fans of March Madness to incorporate into TV Show and via Social Arena

Retail

Built programs in Wal-Mart, 7-11, Kroger, Dominos, Buffalo Wild Wings and more leveraging musical talent and Greg Gumbel

Kia & The Southeastern Conference

Assignment: Put Kia into the consideration set for Southeastern Car Buyers

SEC Sponsorship

Negotiated a 4-year deal for Kia to be the official automotive vehicle of the SEC

Talent

Integrated SEC legendary coaches (Pat Dye, Vince Dooley and Gene Stallings) at events

Lead Generation

iMELT survey and research software, identifies and targets leads and send back to dealerships

Event Experiential

Created SEC Fanfare activation for both Football and Basketball Championships

Dealerships

Created SEC Dealership activation kits and test drive incentives

Reese's & The Senior Bowl

Assignment: Secure a sponsor for The Senior Bowl – the 1st stop on the Path to the NFL DraftSenior Bowl

The only College All-Star to have full NFL Coaching Staffs and appear on NFL Network. Based in Mobile, it’s the first recruiting event for the NFL Draft.

Talent

Top 106 College Senior Players, as well as Coaches and Staffs from all 32 NFL Teams

Sponsorship Sales

MELT sold a 4-year integrated title sponsorship to Reese’s to include broadcast, on-site, digital/social and retail activation rights

Results

Activated in 55k+ stores. Leveraged social media integration with Phil Savage, Senior Bowl GM to pick perfect combos. Custom Reese’s Under Armour uniforms.

Gildan & ESPN ESPN New Mexico Bowl

Assignment: Activate Gildan’s ESPN New Mexico Bowl Sponsorship

Advertising

Created a campaign to highlight Gildan t-shirts and and the Gildan New Mexico Bowl as your Favorite Things for the Holidays across radio and OOH

Event/Experiential

Create on-site photo ops, instant win games and social media promotions to generate awareness and drive traffic to Gildan.com via Balloon Fiesta, Gildan Bowl and Charleston Classic

Social Media

Created Instagram sweeps and social aggregator in-game to submit your favorite things to win online gift cards, tickets and the ultimate vacation at gildan.com via #gildanfavorites

Retail

In-store displays, and custom POS signage for the #gildanfavorites sweeps

Additional Power

• Palladia & My Space: Two-hour Hangout Festival highlight show and a one-hour Flaming Lips cover of the “Dark Side of the Moon” show

• CBS: Four Final Four documentaries hosted by Greg Gumbel airing pre-tip off from 2011 through 2014

• ESPN U: Live to tape show of SEC Beach Fest showcasing last three national champion coaches: Nick Saban, Gene Chizik and Les Miles

• Facebook & MMOD/MML Live Stream: Coke Zero Countdown Concert from Final Four• Maxim Live Stream: Ludacris performs from Super Bowl Party• Food Network: Produced a Coach-Chef Cook-off featuring top San Antonio Chefs and Final Four

Coaches• ESPN, ESPN2 and Comcast: Produced 50+ episodes of Full Throttle TV capturing the lifestyle

of the NHRA

MELT Productions, led by CBS Emmy Award Winning Producer, Craig Silver, has produced award winning national TV, social and digital content

MELT Productions has created a new JV with Aspire Entertainment

Mark Ciardi, Aspire Founder and Award Winning Disney and Sports Documentary Producer Disney’s largest producer of live action sports inspiration films• Award winner for ESPN 30 for 30, Big

Shot• Founder of Aspire Entertainment, new

venture with Google designed to capture the most inspiring sports content to be shared across all mediums

MELT has extensive shopper marketing and retail promotion experience

MELT has activated across channels and accounts

MELT Represents the marketing for key talent

Led by Pat Dye Jr., Sports Trust manages 55+ current NFL athletes and has managed 500+ over the past 30 years

MELT also represents Tennis Legend, Jimmy Connors

Melt Aligns with SportsTrust to Manage Marketing Endorsements with Their NFL Players

MELT represents LakePoint, the ultimate youth sports vacation destination

• 6MM+ visitors annually• 40 Sports• 30 Hotels, 50 Restaurants and 75 Retail Stores

combined• Equivalent in size to Disney World, Animal

Kingdom, Epcot, ESPN Wide World of Sports and Downtown Disney combined

MELT is an award winning agency recognized by its peers

How can we into your business?

www.meltatl.com