Newly Elected Officials Workshop

East Texas Council of GovernmentsHunter Hilburn, CEcD, EDFP

President – EDsuiteAugust 19, 2011

EDsuite

• Website & Software Development• Serving over 100 Clients in 13 States• Employ 8 People in Kilgore 11 Total

EDsuite

EDnames.com

Site Selection?

Site Selection

Economic Development Marketing

• Understand Your Product• Understand Your Target• Develop A Marketing Plan!– Establish/Manage Expectations– Agree Upon A Budget– Approve/Publish and Monitor

Marketing Plan

• EDO Mission Statement• SWOT Analysis• Staff Information• Marketing Budget• Industry Targets• Geographic Targets• Marketing Resources

• Goals and Objectives• Expectations - General

and Tangible • Regional Partnerships

Traditional Marketing Activities

• Local Company Associations • Print Advertising• Brochures • Direct Mail• Email Marketing• Trade Shows• Airline Advertising• Research 10k Reports• Call Center Direct Calling • Purchase Leads Lists

• Courting Consultants• Face-to-Face Marketing

Missions• International Marketing

Missions• Editorial Promotions• Radio - NPR• Proposals• Familiarization Tours• Website• Social Networking

Courting Consultants & Face-to-Face Marketing Missions

• Appointment Setting• Know Who You are Visiting• Know Industry Trends• Respectful of their Time• Leave Something Behind• Unanswered Questions & Follow-Up!

Website Essentials - Visual

• Contact Information• Balanced Visual Effects• Easy/Clear Navigation• Standard Terminology• Redundant Navigation• Geographical

Orientation

• Narrative Description of Location

• Easy to Remember Domain Name

• Quicker/Speed to Information

• Contact Information

Website Essentials - Mechanics

• Content Management System

• Coded Using CSS• Community Profile• Available Property• News & Press• Search Engine

Optimization

• Web Statistics Package• Standard Resolution

Size – 1024w• Dependable/Adequate

Hosting• Staff Blog• Location Maps

Website Resolution

800 Pixel Width

1024 Pixel Width

Typical Website - Desktop

Typical Website - Mobile

Mobile Statistics

Longview, EDC

• January 1 – August 19, 2010– 14,943 Total Visits– 261 Mobile Visits or 1.75%

• January 1 – August 19, 2011– 14,397 Total Visits– 895 Mobile Visits or 6.22%

Kilgore EDC

• January 1 – August 19, 2010– 14,746 Total Visits– 233 Mobile Visits or 1.58%

• January 1 – August 19, 2011– 11,985 Total Visits– 744 Mobile Visits or 6.21%

Mobile App vs. Mobile Website

Website Statistics Tracking

Thank You!Questions

East Texas Council of GovernmentsHunter Hilburn, CEcD, EDFP

President – EDsuiteAugust 19, 2011