Establishing Your Professional Brand On

Jon Bausman, CMOHat Trick

Having a consistent brand image on social media

How to maximize your profile on LinkedIn

Groups and 7 degrees of separation

What will you learn today ?

Have a consistent brand image

Pictures Content Interviews

VS.

Master of my domain

Completely fill it out Think of it as your

online portfolio and resume

Recommendations Add features like

“Box” Focus on keywords

related to your career Update your status

with relevant information

There’s no place like home

Join the group! Connections and their connections

Who is looking at me?

Keywords help The 500 Upload current

contacts

7 degrees of separation

Kevin Bacon Get introduced Search by company,

people, jobs and location

www.linkedin.com/in/jonbausman