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7/31/2019 7 Steps to Establishing Your Professional Brand
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By Adrienne Bitoy Jackson
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7/31/2019 7 Steps to Establishing Your Professional Brand
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Your PUBLIC IMAGE should reflect
who you are and for what you
stand, i.e.self impression+ professional reputation+
personal values = PUBLIC IMAGE
PUBLIC IMAGE = Professional Brand.
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Q: What are your personal values, whywould people recruit or enlist you?
Q: Who is your target audience/thosethat you want to impress or engage?
Q: What is your “unique value promise”,what value do you provide (in other words, which problems do yousolve)?
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Create a LinkedIn profile
build your profile, network andprofessional reputation throughrecommendations. Ask /answer LinkedIn questions to increaseyour visibility.
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Create a Vcard
an electronic business
card exchangeable
through www, IM or email.
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Create a
portfolio to
share with
contacts and
prospective
employers.
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Create Blogs & Presentations
showcasing your areas of
expertise and to add your professional branding
package.
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Build a Web Site -
create and showcase
your brand. It's quick
and easy to build asite that promotes your
professional presence.
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Create a Presencecomment on others’blogs, write articles,
join group discussions,go to industrymeetings, events &conferences.
Build a network thatfocuses endeavorsrelevantly to your skillsand career goals.
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Which SocialNetworks?
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Whether a printed resume,
online profile, or blog, use
the same basic elements,
photos, and content, and
people will identify you with
your brand.
Keep your social media profiles
congruent with each other.
Link your profiles together.
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All lot of work goes into building abrand, so don’t lose momentum
after launching yours.
Intranets, portals, wikis, and password
protected sites on the NET work great.
Don’t forget to get the word out by
promoting your brand, keep networkingand consulting with your resources.
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A. Assess your brand regularly.
Ask people whose opinion you value, e.g.Professors, Professional Mentors,Colleagues, Mentees what they think and/or value about you professionally
Ask them to critique your branding and how itmakes them feel or more importantly – if itcompels action.
B. Make modifications for improvement. A well established professional brandcan last 5-10 years or a lifetime.
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Public image = Professional brand.
Brand statement is uniquely you.
Brand is credible, consistent &
congruent in all forms.
Network for brand exposure.
Keep brand fresh and fun.
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