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Monica Danna, colab; and MaryBeth Davison Smith on how to use social media to rock the airwaves and still have a life.
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Join The Conversation^Lead
Mary Beth Davison Smith, Feldenkrais Center Of Houston, @divamover
Monica Danna, COLAB, @cosmopolitician
hello.
Monica Danna@cosmopolitician
MaryBeth Davison Smith@divamover
15th Century Europe
1450Germany
Johannes GutenbergInvention of the Printing Press
Protestant Reformation
2004Harvard
Mark ZuckerbergInvention of the FacebookSocial Media Revolution
But don’t worry.
It’s not about the tools...
...it’s about telling YOUR story
(just follow the yellow brick road.)
• You’re still the expert on your business
• ...and it’s still Marketing
• Pieces of the Pie:Public Relations, Advertising, Social Media
It’s a Cocktail Party(nice to meet you.)
Matching the Means
• How is your audience currently receiving their information?
• Traditional Media: Newspaper, TV, Books
• New Media: Email, Twitter, Facebook, Blogs
• Collaborative Media: Word of Mouth
• Provide multiple, familiar, streamlined, efficient means for them to receive your message
• Delivery method reflects upon your brand
Engagement vs. Promotion
• The Torpedo Business Card
• Seek out audience through creative engagement
• Audience characteristics, other interests
• Provide complementary information
• Listen and Respond
• Don’t Use New Media in an Old Media stratgey
Your Social Salesforce• Empower your supporters to
spread your message
• Content Management Systems
• RSS Feeds & Shareable Content
• Beef up your SEO
• Viral Potential
• Make it EASY for your supporters to share your message
Why I Use Social Media
• Low level of public awareness of brand
• Subtle effects, unpopular but necessary message.
• Crummy business model.
Tips on Managing Data• Mobile (iPhone, Blackberry, Android)
• FeedReader (Google Reader, Bloglines, Brower-based)
• Aggregator Tools (TweetDeck, HootSuite)
LEAD IT.{don’t just join it...}
The conversation has begun.
ConnectMonica [email protected]@gmail.com
MaryBeth Davison Smith@[email protected]
Download presentation: www.slideshare.net/IABCHouston
Questions?
