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Enterprise Social Media Marketing Management shouldn't be a pain the neck. Find out how FanTools works with you to deliver social media solutions in line with your business objectives while increasing marketing ROI and reducing the need for additional resources. From local social to national corporate social media, we've got you covered. About Four51 clients: Since 1999, Four51's managed services and technology offerings, CommerceTools and FanTools, have powered thousands of businesses in all 50 states, in more than 40 countries around the world, in virtually every industry, and including half the Fortune 500.
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Enterprise SocialMedia Marketing
Management
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The Challenge
Enterprise Social Media Marketing Challenges
Resources
Consistency
Strategy
Impact
Enterprise Social Media
Marketing
FanToolsTM Allows you to efficiently deliver
Enterprise Social Media Marketing Results while
3Introduction
Freeing up resources
Maintaining consistencyOptimizing strategyProving impact
4
Resources
Our solution architects team up with you as much or as little as you require to deliver and manage a custom social media solution.
Discovery Planning Measure
Holistic social media marketing without the
increase in FTE.
A strategy designed to increase marketing efficiency and attain
marketing objectives.
Implement
Manage
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• Your Social Architect will meet with you and
– discuss social media marketing challenges and concerns– review enterprise marketing objectives– review overall business objectives– discuss existing, traditional marketing activities– review services and technology offering– discuss next steps
Discovery
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• After the discovery meeting, your Solution Architect will return after a planning period to present you with a solution architected to achieve your needs.
• Your Solution Architect will work with you to adapt the solution to be a perfect fit.
• Once a solution is chosen, your Solution Architect will work with you to define KPIs (key performance indicators)and discuss a timeline for deliverables to launch your solution
Planning
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• Your solution is then implemented using FanTools technology.
– Integrating with the social media platforms selected for your solution
– Establishing users and rules to direct and control the flow of published content
– Establishing rules to direct the flow of third party content– Segmenting fan groups as determined by your solution– Channel engagement if required– and more
Implement
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• Your solution will outline the extent of management you wish FanTools to maintain
– Page creation and admin– Content libraries– Campaign development– Campaign scheduling– Campaign distribution– Channel communications– Custom needs
Manage
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• Measuring results, reporting on impact and adjusting strategy are key elements to any marketing campaign.
• Your Solution Architect will work with you to ensure that your campaign metrics are appropriate and goals are being hit.
Your Solution Architect will
– Establish KPIs– Setup reporting mechanisms– Review analytics– Optimize strategy
Measure
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FanTools technology, maintains consistency by creating libraries, administering rules and permissions, distributing content on time, monitoring KPIs and more, freeing up internal marketing resources.
Consistency
Deliver content librariesAdminister rules and permissionsDistribute content to multiple locationsMonitor KPIs
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Strategy
National page with geo-targeting
One page, with a large number of
fans? Segment your audiences so
marketing communications
are based on regions or
markets.
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Strategy
Multiple locations manage centrally
Lots of locations with different
pages? Control the flow of content,
and posting rules from one central
office.
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Strategy
Multiple locations managed independently
Lots of locations but want to keep
them local? Enable your channel with
a tool to access corporate branding
and recommendations
but encourages local dialogue.
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Completely custom and configured, managed services that grows with your needs over time. Cost effective with no Cap-ex and low Op-ex.
Dynamic content publishing to create rich, marketing campaigns inline with traditional campaign elements.
Maintain control of strategy but outsource implementation to reduce the need for resources to execute marketing campaigns.
Why FanTools?
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Ready to get started? Schedule a free informational meeting to see
if a FanTools Enterprise Social Media Solution is right for you.
Email: [email protected]: 952.294.0451
Visit: www.four51.com
