january 2012

Orange Group

Social Media

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Social Media

Orange Worldwide

SFR

Orange FR

Bouygues Telecom

Sosh

B&You

Orange Worldwide

AT&T

Verizon

O2 UK

Telmex

DT AG

Orange Corporate

138 320

148 557 148 557

19 878

44 663

345 769

2 061 884

1 870 213

Orange Polska

Orange France

Orange Tunisie

Orange fan

Orange Dominicana

Orange Corporate

Orange Dominicana

Orange France

Orange fan

Orange Polska

Orange Tunisie

Orange Corporate

Orange Worldwide

Amex

Microsoft

Air France

BNP Paribas

Orange Corporate

1 206 790

605 439

3 173 714

606 779

318 113

166 428

133 851

55 170

3 173 714 3 173 714

0,06%

0,12%

0,10%

0,03%

0,05%

0,01%

engagement rate* countries splitFrance:

+16% vs dec11Fan base for :

Orange Worldwide : 3,173,714 likers

brands pagesfan base& engagement rate

fan baseOrange Group pages

France

Other countries

international telco pages

some rights reserved - cc 2011 orange.com

+9,3%fans*

french telco pages

0,22%

0,04%

0,01%

0,37%

0,01%

0,23%

0,11%

0,12%

0,70%

0,39%

148 557

306 464

329 587

318 113

410 965

172 102

Poland

United Kingdom

Tunisia

*jan 2012 vs dec 2011United States

0,06%

0,12%

0,03%

0,12%

0,08%

+12%*

+5%*

+6%*

+4%*

+14%*

+10%*

source: socialbakers source: socialbakers source: facebook

source: socialbakers source: socialbakers source: socialbakers

Orange Group pages

jan 2012

*measures interactions vs total fan posts

@Orange page

jan 2012

jan 2012

engagement rate

fan base& engagement rate

jan 2012

engagement rate

0,03%

engagement rate

jan 2012

fan base& engagement rate

Fan base for Orange page : 148 557

24,9%

8,9%

8,3%

44,4%

8,7%5,6%

2 374 158

@orangeTwitter organic progression blog live orange

visits over januaryTwitter international telco Tweet level evolution

Orange event with Tweetreachtweetreach Alpe d’Huez Cinema Festival

some rights reserved - cc 2011 orange.com

&Social Media

@orange :

UK O264 311 followers

#1

FRA @Orange5 684 followers#3

FRA SFR_Groupe6252 followers#4

UK Vodafone_Group9 698 followers#5

USA ATT119 057 followers#2

source: Google Analytics

318tweets

37 articles posted

79,7

67,8

44,5

39,7

+24%

visits/day

@celine_louis

@aoperto

@FredMyscreens

@orange

@Orange_Cinema

3000

4000

5000

6000

31-jan20-jan10-jan31-dec20-dec10-dec01-dec

1 share

in52 shares

534 tweets

10 coms

554January

visits

74,4

regular tweets

@replies

retweets

jan 2012

jan 2012

0

200

400

600

31-jan25-jan20-jan15-jan10-jan05-jan01-jan

25th

jan 2012jan 2012

total people reached* with the search«@festivalpedhuez» : 55 823

60 tweeterers**

***each receipt of a tweet is called an impression

*reach is the total number of unique Twitter users who received tweets

split of tweet typeover 6 days

source: Tweetreach

top 5 twitterers over 60 based on the impressions***

46%40%

14%

#can2012competition beginning

20 jan

5406followers

290 207 people reached

239 742 people reached

131 309 people reached

117 757 people reached

239 652 people reached

vs dec 11

10 dec

4194followers

31 dec

4586followers

source: Tweet level by Edelmansource: Twitter Counter

**a tweeterer is a Twitter user

Social Media glossary

Measures how your

messages impact the Twitter conversation about the brand

or product

Provides the follower's evolution from one account

engagementrate

TweetLevel TweetReach TwitterCounter

http://tweetreach.com/ http://twittercounter.com/ http://tweetlevel.edelman.com/

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Measures the interactions(likes and comments)

compared to total posts and fans

It does not take into account facebook polls and shares

http://www.socialbakers.com

TweetLevel is measurement tool. It calculates an

in�uence score on Twitter taking into account interac-

tions, people, lists...