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picture cc 2011 Yann Gourvennec – http://bit.ly/picasayann 5 tips for organising social media teams in large organisations > Yann A. Gourvennec > Figaro Digital > London, Nov 23, 2011 some rights reserved (cc) 2011 – Orange – web, digital & social media 1

[En] 5 tips for organising social media teams in large organisations

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This is the presentation I used for my Figaro Digital presentation which took place on November 23 in London

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Page 1: [En] 5 tips for organising social media teams in large organisations

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5 tips for organising social media teams in large organisations

> Yann A. Gourvennec> Figaro Digital> London, Nov 23, 2011

some rights reserved (cc) 2011 – Orange – web, digital & social media 1

http://bit.ly/picasayann
Page 2: [En] 5 tips for organising social media teams in large organisations

© 2010 Altimeter Group

2

Centralized

Distributed Coordinated

Multiple Hub and Spoke

Holistic

• Organizational Modelssource : Jeremiah Owyang

Page 3: [En] 5 tips for organising social media teams in large organisations

some rights reserved (cc) 2011 – Orange – web, digital & social media 3

www.orange.com/smg

Page 4: [En] 5 tips for organising social media teams in large organisations

2. the worldwide facebook hub

some rights reserved (cc) 2011 – Orange – web, digital & social media 4

Page 5: [En] 5 tips for organising social media teams in large organisations

www.timeline.orange.com

some rights reserved (cc) 2011 – Orange – web, digital & social media 5

Page 6: [En] 5 tips for organising social media teams in large organisations

6

merci !

some rights reserved (cc) 2011 – Orange – web, digital & social media 6


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