Why Produce Guides and White Papers?

• You are helping your potential customers solve problems

• You are helping your potential customers gain insight into a particular area of their industry

• You are giving your potential customers knowledge on how to operate better

• You are offering potential customers something they actually want

Lead Generation Activity Display Campaigns Event & Exhibition Handouts Print Advertising

Why Choose Us? • Knowledge – Industry trends, news, problems and access to this audience

for further research

• Audience Engagement – Expertise in how a paper needs to be structure in order togenerate the most engagement and, as a result, leads

• Authority – Access to well-respected, in-house industry journalists(e.g. Editor of Australian Mining)

• Design – High quality images, production and layout capabilities, as well as access to the best printing services

• Cost – All elements under one roof reduces overheads

Emedia’s industry journalists:

Architecture – Dave WheeldonFinance – Mike TaylorHospitality – Rosemary RyanIT – Sholto MacPhersonMining – Cole LatimerManufacturing– Alan JohnsonAgriculture – Ann Cliff

Our Industries

• 2 pages (approx 600-700 words):• $4,000 + GST

Title: Downpour to Downtime – The Importance of Dewatering

Paragraph 1: (Introduction)As a newsworthy issue with a direct impact on profit margins.How heavy rainfall in the first half of 2012 has lead to a massive 20% profit loss for OZ MineralsBHP’s coal mine production in part destroyed by heavy rainfall, the flow on affects from heavy QLD wet seasons.

Paragraph 2: (Efficiency/Costs)The importance of dewatering in relation to preventing/reducing downtime...- Reduced operating life of machinery- Increased explosives cost- Difficulty in ore handling- Downtime

Paragraph 3: (Safety)The importance of dewatering in relation to safety/compliance...- Flooding- Destabilise mine walls, haulage roads and slopes- Possible floor heave- Possible slope instability- The potential dangers of blasting in wet ground ( creation of nitrous dioxide, which in turn becomes nitric acid when exposed to air) as

well as instability of explosives

Paragraph 4: (Talbo pump features & Benefits)Explanation of the pump, its uses and design features...- Compact air operated design for use in hazardous and restricted areas.- No aluminium parts - ideal for areas where electric sparks may risk an explosion.- Compact design - especially suitable where portability is important and in limited-access situations.- Robust design for use in harsh environments.

Content framework (client example)

• Timescale – allow up to 28 days for production, depending on length & subject matter1.First draft sent to client for approval2.Further to approved draft, LT to liaise with client regarding template images & colour scheme3.Finished piece (below)• Uses of an emedia guide - general marketing activity - boost lead gen activity

Finished product (client example)

Case study: Global Pumps (mining)

Finished product

• Client wanted to promote the Talbo pump

• Based on agreed content framework, emedia produced guide - Campaign booked beginning of June - Guide completed end of June - Inclusion sent in Australian Mining Product bulletin 18th July

• Inclusion generated 45 leads in 1 send

(client example)

Pricing

1 page (checklist) $2,500 + GST

2 pages: $4,000 + GST

4 pages: $8,000 + GST

10 pages: $12,800 + GST

**Content and length of all custom guides are subject to approval/discussion with emedia’s copywriting team**(approximately 200-300 words per page)