Email Marketing

Presented By:

Sachin M<

• Marketing.• e-mail marketing.

• Spamming.• Increasing Deliverability rate.

• Identifying, Anticipating & Satisfying customer needs profitably.

• 4P’s of Marketing: Product. Price. Place. Promotion.• Types of Marketing: Direct Marketing. Drip Marketing. Push Marketing. Pull Marketing.

Email Marketing

• Form of direct marketing which uses electronic mail.

• Every email sent to a potential/current customer is considered as email marketing.

Why Email Marketing?

• Critical mass• Response rates• Cost saving• Relationship

builder

• Popular Medium

• Measurable results.

• Effective medium

Measuring success

• Unsubscribe rate

• Bounce rate• Unique open

rate• Total open rate• Clickthrough

rate• Conversion rate

Spam• Unsolicited Commercial Email (UCE)• Typical spam has a bogus sender

address, bogus unsubscribe instructions, and bogus offers

• Ensure recipients don’t misconstrue your message as spam.

• Remind recipients that they’ve given you permission to contact them• Provide an easy way to unsubscribe• CAUCE• PACAUCE

• Choose a great subject line.• Make it simple & interactive.• Tell them what to do.• Signup procedure should be

simple.• Provide opt-in & opt-out

options.• Use clear, direct language.• Avoid bogus content.• Focus on your offer.• Make it readable.

Possi+ive aspects• Relatively low

cost of fulfillment.

• Faster campaign deployment.

• Integration.

• Measurable results.

• Ease of personalization.

Shortcomings• Spam• Deliverability. • 32% of email messages are official SPAM• 15% of permission-based marketing

messages are wrongly blocked .

Steps to increase Deliverability rate

• Ask your host to enable reverse DNS.• Setup SPF.• Setup Domain Keys.• Sender id• DNS based Blacklist.• Email Deliverability Services.

Cost Savings due to e Mail Usage among US companies

As a percentage of respondents

Revenue Generated through eMail Usage among US companies

30%

9%

18%

22%

64%

0% 20% 40% 60% 80%

Other

Opt-in List Rental

Self-banner ads

Sponsored e-newsletters

Transactions generated fromemail

Effectiveness of Marketing Techniques used by US Marketers to drive web-site traffic

2.52.62.62.72.72.8

3.13.2

3.43.8

4.1

0 1 2 3 4 5

eMail to opt-in lists

Newspapers

Radio

Sponsorships

Magazines

Banners

Public Relations

Television

Direct Mail

Affiliate Programs

eMail to Customers