www.eloquens.comSlide linked to the blog post on SWOT analysis on blog.eloquens.com

WS

TO

SWOT ANALYSIS

• First mover

• Good SEO

• Good brand awareness

• Efficient team

• Faithful costumers

• Growing market (+4%/year according to MarketResearch)

• Public opinion’s growing interest on pet products (possibility for larger range)

• Individual spend growing on pet products

• Only one identified competitor to-date.

• Young market (less than 5 years)

• No leading brand to set the trend

• Market deeply dependent on economical context, i.e. financial crisis affects average basket

• Profitability reachable only with large TO (more than $m25)

• Strong brand culture that cannot please everyone

• Development centered on national markets