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2008 Economic Gardening Gathering in Steamboat: Missouri Economic Gardening
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Community Economic and Entrepreneurial Development:Missouri Model
National Economic Gardening Gathering June 13, 2007
Sharon Gulick, Director
ExCEED (Community Economic and Entrepreneurial Development)
Rebuilding the Economic Development Pyramid
Recruitment
Retention
Entrepreneurship
Entrepreneurship
Retention
Recruitment
Graphic courtesy of Brian Dabson, RUPRI
From recruitment…
3Graphic courtesy of Brian Dabson, RUPRI
and local competition…
4
VS.
Graphic courtesy of Brian Dabson, RUPRI
…to entrepreneurship
5Graphic courtesy of Brian Dabson, RUPRI
…and regional collaboration
6
+
Graphic courtesy of Brian Dabson, RUPRI
Successful Entrepreneurial Development Systems Focus on entrepreneurs Build on assets Encourage collaboration & take regional
approach Engage youth, minorities, aging and others
who are not usually invited to the table Strategically target entrepreneurs Celebrate community and entrepreneurial
success!
ExCEED Is a multi-disciplinary program that cuts across all
Extension program areas and is focused on revitalizing rural economies through alternative approaches to economic development.
Uses an engagement and collaborative learning model to re-energize local economies to build sustainable economies based on the strengths and assets of the local community or region.
Works with community leaders to develop strategies that ensure wealth transfer in rural communities.
ExCEED’s Purpose Build awareness among rural communities of
entrepreneurship and place-based economic development strategies.
Assist communities in supporting, encouraging and facilitating entrepreneurship.
Participate in the development of vibrant rural economies and enhance community’s economic base and quality of life.
Facilitate collaborations between the University of Missouri and communities throughout the state. Cross-disciplinary team representing all Extension
divisions (CD, BD, AG, HES, 4-H) as well as University partners such as OSEDA, BRIDG, RUPRI, CPAC, and VISTA.
Extension field faculty actively participate with local projects.
Campus faculty connected to community projects.
ExCEED Engagement Process
Outreach and Development Informational sessions across the state. Communities/regions apply for participation. Projects selected and local project leadership
teams formed. Includes business, nonprofit, education,
government, utilities, chamber/economic development, etc., as well as Extension faculty.
Responsible for guide project, setting goals, reporting, participate in final evaluation.
Representative of regional diversity.
Assessment
Visioning session Assets and Challenges
Data analysis – 2 phases: basic demographics, baseline study
Project leadership team and ExCEED staff compile and analyze data
Strategic Plan
Implementation Develop an action plan based on strategic
plan, visioning session, baseline data and other input to identify priority areas and prioritize actions. Leadership team takes lead, but committees and
task forces created for specific activities. ExCEED provides financial and technical
assistance to engage University and Extension faculty, program and key partners.
Evaluation and Results
Projects submit quarterly and annual reports. Formal evaluation and community re-
assessment conducted at conclusion of project.
Findings used to modify future engagement design, create new programs and curriculum, identify best practices.
Report on findings and best practices.
Early Community Issues Leadership capacity Collaboration building Access to capital (adults
& youth) Downtown revitalization School system
engagement Research, evaluation &
analysis
Foster more entrepreneurs
Focus on youth Capture community
wealth Involve more
residents in entrepreneurial community
ExCEED Regional Projects
NW MO
Old Trails
Show Me E!
BYOB
Ozark Heritage
NE MO RBOG
Brookfield
Chariton County
MRH
All Natural
SMEDA
Brookfield Using HTC approach Community Foundation established Leadership program underway Entrepreneur network Existing business visitation program Provider Network under development Youth entrepreneurship education & mentorship Downtown Revitalization initiative
Brookfield
Business Expansion: 43 New Jobs and 45 Retained Jobs $1 million in additional payroll Lease/sale of community’s 10 year old
spec building $2.5 million investment
Chariton County Focusing on youth -- MYOB
Curriculum provided to schools Workshops for youth (91 students in 2006)
7 youth-owned businesses started Workshops/training for teachers
Leadership Program – youth & adult Revolving Loan Program for youth
Mississippi River Hills Missouri Cuisines Project
Marketing region (Ex: regional maps)
Developing Quality Standards and regional label of origin – “appellation”
Restaurants, local and outside the region, are using products grown or produced in region.
Workshops for local businesses Foundation established Youth entrepreneurship
Northwest Missouri
Tourism Business Development Youth = young farmers Network of resource providers
including local banks Working with local schools on
entrepreneurship curriculum
Wind Farm
Ozark Heritage Region
Focusing on youth Engaged 15 of 23 school
districts in Year 1; all 23 in Year 2 Student business competition
15 student-led businesses
Youth will be followed to determine impact of entrepreneurship education on their career/location choices
South Central Career Center, CC Café
New ExCEED Projects
All Natural -- tourism BYOB -- year-round employment; entrepreneurship NE Missouri RBOG -- create regional economic
development plan
Old Trails -- tourism
Show Me E! – youth entrepreneurship
SMEDA – economic development
Other Initiatives Training
Missouri Entrepreneurial Communities Fundamentals of Economic Development
Enhance Extension faculty skills Provide access to resources, training, etc.
Facilitate key partnerships Campus faculty Missouri Rural Development Council National Partners
Data Connections Community Policy Analysis Center (CPAC) Office of Social and Economic Data Analysis
(OSEDA) RUPRI Missouri Department of Economic
Development – MERIC Business Research and Information
Development Group (BRIDG) Missouri approach to “economic gardening”
Entrepreneurship: Where Practice and Theory Meet
November 6-7, 2008
St. Louis, Missouri
http://mcquinn.missouri.edu/2008workshop
For more information…
Sharon Gulick
Director, ExCEED
University of Missouri Extension
222 Gentry Hall
Columbia, Missouri 65211
Phone: 573-884-0669
Email: [email protected]
Web: www.extension.missouri.edu/CEED
Supporting exCEED Communities with Economic Gardening
Steve HoltSmall Business Development Center
Chillicothe, Missouri 64601660-646-6920
Missouri Economic Gardening Initiative exCEED created the need to provide support
to a variety of rural communities choosing a variety of strategies to grow their economies.
Some strategies would be unique, but others would adopt existing frameworks, such as HTC and others would be best served by a menu of “best practices”.
Economic Gardening concepts seemed to be a universal fit.
Missouri Economic Gardening Objective Access low cost sources of information Utilize the state-wide network of Business
Development Specialists and SBDC counselors to deliver tactical and strategic information to entrepreneurs and communities to help them start and grow ventures
Provide coaching and guidance through the lifecycle of the venture
Missouri SBDC & Extension Network
Purchased Data Bases
JJ Hill Research Library Assisted searches Access to 21 Premium Data Bases
ESRI Business Analyst Online GIS Businesses and Employment by SIC & NAICS Demographic data Expenditure data Psychographic data Traffic Counts Fee based studies
Data Bases
Yellow pages Google Scholar www.bizstats.com http://www.llrx.com/columns/roundup29.htm
Research RoundUp: Business Filings Databases http://dorx.mo.gov/publicreports/ Missouri
Department of Revenue public reports http://www.missourieconomy.org/ Missouri
Economic Research and Information Center
Entrepreneurial Support
Show them their market Show them their customers
Demographics Psychographics Expenditures
Help them find customers D&B business to business InfoUSA
Help them analyze their competition Help them understand their industry
Business Analyst Online Expenditure Reports Household Budget Automotive Aftermarket Financial House & Home Exp. Medical Recreation Retail Goods & Services
Recreation Expenditures
70 Mile Auto Expenditures
HillSearch & Other Tools
Competitors 70 Mile Radius
Total Qty Trucks, Tractors, Cars and Replacement Parts by Type
Total Qty of Trucks (1), Tractors (2) & Cars (3)
144,400
30,781285,977
1
2
3
Replacements Starters Trucks (1), Tractors (2), Cars (3)
4,130
8808,179
1
2
3
Replacement Alternators Trucks (1), Tractors (2), Cars (3)
5,372
1,14510,638
1
2
3
60 Min. Drive Time Market
Comparison of Existing Sporting
Goods Stores
Industries Supported Retail
Restaurants Entertainment Clothing and accessories Electronic Mail order
Financial Commercial lending Insurance
Manufacturing Construction Service
Community Support Brookfield HTC Asset assessment
Population demographics Population and housing breakdowns Business starts Retail Market Profile Tourism
Economic Developers Bond Issues and Feasibility Studies
Library TIF Museum
Summary
Economic Gardening is a flexible “best practice” tool that can be adapted to support communities and entrepreneurs in a variety of settings.
Technology has made basic “tools” very affordable.
Free websites and other agency resources stretch your dollars and enhance your output.
Questions?