Effective Social Media Marketing For Gyms 2012

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<ol><li> 1. Effective Social MediaPromotion &amp; Marketing ToDrive Gym Traffic Bryan K. ORourke July 2012 1 </li><li> 2. Effective Social Media Promotion &amp; Marketing To Drive Gym Traffic Context Tools &amp; Platforms Improve Outcomes - Engagement Tips Q&amp;A Available via bryankorourke.comGolds Gym Convention 2012 | bryankorourke.com 2 </li><li> 3. Context : What It Is And What It Aint denition: parts of a piece of writing or speech, that precede and follow a word or passage and contribute to its full meaning.Golds Gym Convention 2012 | bryankorourke.com 3 </li><li> 4. 2012Change Or DieBryan K. ORourke - CEO Integerus9 Things Fitness Industry2012 | www.bryankorourke.com Leaders &amp; Brands Must Do To January 20124 Avoid Extinction &amp; Flourish </li><li> 5. 9 Things Fitness Industry Leaders &amp;Change Or Die Brands Must Do To Avoid Extinction &amp; FlourishIts about theMEMBERstupidBUSINESS HAS CHANGED 5 </li><li> 6. Overview : What It Is And What It AintWhen they gave Mr. Dyer troubleabout his water damage claim hetweeted his disapproval....Golds Gym Convention 2012 | bryankorourke.com 6 </li><li> 7. Overview : What It Is And What It AintGolds Gym Convention 2012 | bryankorourke.com 7 </li><li> 8. Overview : What It Is And What It Aintsocial media is NOT !A Silver Bullet silver bullet metaphorically: any straightforward solution perceivedto have extreme effectivenessGolds Gym Convention 2012 | bryankorourke.com8 </li><li> 9. Overview : What It Is And What It AintREPUTATION@garyveeACQUISITIONGary Vaynerchuck&amp; RETENTIONGolds Gym Convention 2012 | bryankorourke.com @bryankorourke today 9 </li><li> 10. Effective Social Media Promotion &amp; Marketing To Drive Gym TrafficGolds Gym Convention 2012 | bryankorourke.com 10 </li><li> 11. Effective Social Media Promotion &amp; Marketing To Drive Gym TrafficGolds Gym Convention 2012 | bryankorourke.com 11 </li><li> 12. Effective Social Media Promotion &amp; Marketing To Drive Gym Traffic Want to drive gym traffic ?Create great member experiences on and offline that members and their friends want to talk aboutand engage in social media about...Golds Gym Convention 2012 | bryankorourke.com 12 </li><li> 13. Effective Social Media Promotion &amp; Marketing To Drive Gym Traffic Whats Stopping You ?Dont Know What To Do No Time Or Resources Try To Do Too Much Unreasonable ExpectationsGolds Gym Convention 2012 | bryankorourke.com13 </li><li> 14. Platforms : Which Ones To Choose &amp; Why TIPS TO SAVE TIME !Needed Tools:One Of These:Hootsuite Sprout Social Socialoomph A review of 7tools here:http://workawesome.com/software/social-media-management/Golds Gym Convention 2012 | bryankorourke.com 14 </li><li> 15. Platforms : Which Ones To Choose &amp; Why TIP TO SAVE TIME !Golds Gym Convention 2012 | bryankorourke.com 15 </li><li> 16. Platforms : Which Ones To Choose &amp; Why TIPS TO SAVE TIME ! @tmarcNeeded Tools: Link Shortener Analytics Vanity URLGolds Gym Convention 2012 | bryankorourke.com 16 </li><li> 17. Platforms : Which Ones To Choose &amp; Why TIPS TO SAVE TIME !Important AnalyticsGolds Gym Convention 2012 | bryankorourke.com 17 </li><li> 18. Platforms : Which Ones To Choose &amp; Why TIPS TO SAVE TIME !Important AnalyticsGolds Gym Convention 2012 | bryankorourke.com 18 </li><li> 19. Platforms : Which Ones To Choose &amp; Why Focus - Crawl, Walk, Jog, Run Focus On These: FacebookTwitterPinterestTumblrLinkedinYelp YouTube ForesquareInstagram Google PlusGolds Gym Convention 2012 | bryankorourke.com 19 </li><li> 20. Platforms : Which Ones To Choose &amp; Why Has Your Facebook Site Gotten Stale ?Make Certain YouPay Attention To DesignVanity URL NameVineEdgeRankCheckerFacebook Insights QR Code FB Ads Yes !!Great Tips Here:http://mashable.com/2012/02/20/facebook-marketing-small-business/Golds Gym Convention 2012 | bryankorourke.com 20 </li><li> 21. Platforms : Which Ones To Choose &amp; WhyConsider Platforms For Apps@bryankorourke </li><li> 22. Platforms : Which Ones To Choose &amp; Why Twitter Make Certain You Cultivate A VoiceFollow The Right PeopleShare Great ContentHave A Sense Of Humor Search Search SearchGreat Tips Here: http://www.pcmag.com/article2/0,2817,2383408,00.aspGolds Gym Convention 2012 | bryankorourke.com 22 </li><li> 23. Platforms : Which Ones To Choose &amp; Why Twitter - Search NearbySearch Tips Here: http://www.labnol.org/internet/nd-twitter-users-near-your-location/13747/Golds Gym Convention 2012 | bryankorourke.com 23 </li><li> 24. Platforms : Which Ones To Choose &amp; Why Pinterest - Interest Graph TrendGolds Gym Convention 2012 | bryankorourke.com 24 </li><li> 25. Platforms : Which Ones To Choose &amp; Why Pinterest - Visual Interest Graphhttp://blog.hubspot.com/blog/tabid/6307/bid/33272/A-Simple-Cheat- Tips Here: Sheet-for-Using-Pinterest-for-Marketing-Infographic.aspxGolds Gym Convention 2012 | bryankorourke.com25 </li><li> 26. Platforms : Which Ones To Choose &amp; Why Pinterest - Interest Graph Make Certain You Pin &amp; Repin Share And Be NicePin From Your Web SiteVisual 56 Ways To Market Using Pinterest: http://www.copyblogger.com/pinterest-marketing/Golds Gym Convention 2012 | bryankorourke.com 26 </li><li> 27. Platforms : Which Ones To Choose &amp; Why Blog - Great Blog Platform Tumblr Blogger, Wordpress, SquareSpace Create Original Content - Tag, Tag, TagGolds Gym Convention 2012 | bryankorourke.com 27 </li><li> 28. Platforms : Which Ones To Choose &amp; WhyProfessional Prole - Company ProleLinkedin Is A GREAT Sales ToolSearch For InuencersUpgrade To Professional Professional ProleBusiness ProleUpdates TestimonialsCheck Out Using Linkedin For Businesshttp://www.copyblogger.com/linkedin/Golds Gym Convention 2012 | bryankorourke.com 28 </li><li> 29. Platforms : Which Ones To Choose &amp; Why YelpGolds Gym Convention 2012 | bryankorourke.com 29 </li><li> 30. Platforms : Which Ones To Choose &amp; Why Yelp - Members Are TalkingShockingly many clubs dont even respond !Golds Gym Convention 2012 | bryankorourke.com 30 </li><li> 31. Platforms : Which Ones To Choose &amp; Why Yelp - Members Are TalkingGoogle Places &amp; Reviews - Keep An Eye OutClaim Your BusinessUpdate ProleRespond to ALL Comments Testimonials Check Out Using YELP For Businesshttps://biz.yelp.com/Golds Gym Convention 2012 | bryankorourke.com 31 </li><li> 32. Platforms : Which Ones To Choose &amp; Why YouTube - Video RulesVideo Rules ! Cheap Hi Def Video Outsource For Editing iMovieShort &amp; SweetCheck Out Creating Cool Video Content:http://www.bryankorourke.com/journal/2011/7/21/why-arent-you-creating-cool-video-content-video.htmlGolds Gym Convention 2012 | bryankorourke.com32 </li><li> 33. Platforms : Which Ones To Choose &amp; Why YouTube - LuLuLemonGolds Gym Convention 2012 | bryankorourke.com 33 </li><li> 34. Platforms : Which Ones To Choose &amp; Why FoursquareSimple Powerful FREE Mayor Specials Interface With Networkshttps://foursquare.com/ business/ Great Tips Here:http://mashable.com/2011/07/13/foursquare-marketing-campaigns/Golds Gym Convention 2012 | bryankorourke.com34 </li><li> 35. Platforms : Which Ones To Choose &amp; Why InstagramInstagramVisual Content PicturesInterfaces With Networks Mobile Phones http://www.businessinsider.com/ these-brands-are-doing-amazing-things-with-instagram-2012-6?op=1 Great Tips Here:http://mashable.com/2012/07/03/instagram-for-business/Golds Gym Convention 2012 | bryankorourke.com35 </li><li> 36. Platforms : Which Ones To Choose &amp; Why Google + Search EngineShare CirclesVideo, Photoshttp://smallbiztrends.com/2012/04/a-quick-practical-business-guide-to- Great Tips Here: google-plus.htmlGolds Gym Convention 2012 | bryankorourke.com 36 </li><li> 37. Platforms : Which Ones To Choose &amp; Why Google +Golds Gym Convention 2012 | bryankorourke.com 37 </li><li> 38. Effective Social Media Promotion &amp; Marketing To Drive Gym Trafficcross pollinateGolds Gym Convention 2012 | bryankorourke.com 38 </li><li> 39. Effective Social Media Promotion &amp; Marketing To Drive Gym Traffic about serving customersGolds Gym Convention 2012 | bryankorourke.com 39 </li><li> 40. Effective Social Media Promotion &amp;Marketing To Drive Gym TrafficImproving Outcomes - Engagement Content Is King - It Better Be GREAT </li><li> 41. 5 Tips For Content MarketingFive Things To Focus On </li><li> 42. 1. Dont Skimp On Design VISUAL = ENGAGEMENT@bryankorourke </li><li> 43. 1. Dont Skimp On Design Visual facebook Change Visuals On Your Page ToReect The Season@bryankorourke </li><li> 44. 1. Dont Skimp On Design Instagram | Pinterest The Interest Graph - VisualNeed Design Work ?[ELANCE]@bryankorourke </li><li> 45. 2. Make It Multiple Media Vary Content Type Engaging &amp; Well Rounded@bryankorourke </li><li> 46. 2. Make It Multiple Media Vary Content Type - OriginalOriginal Content Is Best &amp; Blog | VisualTAG TAG TAG@bryankorourke </li><li> 47. 2. Make It Multiple Media Vary Content Type@bryankorourke Pets Are Great Content </li><li> 48. 2. Make It Multiple Media Vary Content Type Bit.lyIts Not What You Say ItsEdgerank Checker HOW &amp; WHEN You Say ItFan engagement is 8% above average on Wednesday;Questions Posts generate double comments of non-question Posts;Fill in the blank Posts receive 9 times more Comments than other Posts.;Offer fans $ off and coupons. Posts containing these offer-relatedkeywords receive the highest engagement.@bryankorourke </li><li> 49. 3. No Hard Selling Dont SPAM Or PUSHUse Pull Tactics@bryankorourke </li><li> 50. 3. No Hard Selling Dont SPAM Or PUSHEvents Pull </li><li> 51. 3. No Hard Selling Dont SPAM Or PUSHVideo Content Is GREAT Pull </li><li> 52. 4. Make It About MembersVisual, Story Oriented, Personality Oriented@bryankorourke </li><li> 53. 4. Make It About MembersVisual, Story Oriented, Personality Oriented@bryankorourke </li><li> 54. 5. Connect Share Via Web Site &amp; Offline Shareable &amp; Interconnected@bryankorourke </li><li> 55. 5. Connect Share Via Web Site &amp; Offline@bryankorourke </li><li> 56. Effective Social Media Promotion &amp; Marketing To Drive Gym Traffic | TIPS TIPS FOR Social MarketingMake A Decision Have a PlanSlow &amp; Steady Set A Policy http://www.bryankorourke.com/journal/2011/6/26/do-you-have-a-social-Social Media Policy Here:media-policy-for-your-organization.htmlGolds Gym Convention 2012 | bryankorourke.com56 </li><li> 57. Effective Social Media Promotion &amp; Marketing To Drive Gym Traffic | QUESTIONSGolds Gym Convention 2012 | bryankorourke.com 57</li></ol>