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Mr. Alfred Tsoi CEO, JDB Holdings Limited Speech topic: Openrice – A local brand created for HK people
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OpenRice – A Local Brand Created for HK People
Alfred Tsoi
CEO, JDB Holdings LimitedJune 4th, 2013
Have you heard about
Review
Information
Community
Eatery
Restaurant Comments
(Collective Wisdom)
Comprehensive Dining Guide
Dining Experience Sharing
Link-up Eateries with Gourmets
To provide a comprehensive, unbiased and user-friendly platform
for people to access and share dining information & experience in Asia.
Trustworthy
Collective Wisdom
Gourmet Community
Comprehensive InformationSharing Platform
Uniqueness behind our Brand
How does collective wisdom work?
Dynamic Contents Up-to-date Information Influential Power Trustworthy Industry Improvement
Advantages of User Generated Content
What do people think about OpenRice?
70%used OpenRice to look for
dining and restaurantinformation*
67%regarded OpenRice as
their favorite channel*
75%agreed that OpenRice provides the mostcredible restaurants reviews*
84%agreed that OpenRice has influential
role in their choice of restaurant*
*Nielsen Telebus Survey 2013
What is the impact of online review?
** 2011 CONE Online Influence Trend Tracker
87%of consumers say positive reviews online have reinforced their decision to purchase a product or service recommended to them**
Reviews
Reviews
80%of consumers say negative reviews online have made them change their mind about purchasing a product or service recommended to them**
64%of consumers search for online reviews before making purchase decisions**
As a restaurant owner,what can I do with online review?
Follow up with customers(CRM)Make your shop outstanding Respond to the reviewsMonitor your online reputation Post up-to-date information Promote with special offers
How can I make use of review website?
Restaurant Management System- a platform to connect restaurants & customers
Highlight your speciality
Increase exposure
Instant information update
Connect with potential customers
Restaurant Management System- Change your brand’s perception
Reviews RMS
Dining/Purchasing
Refine your brand statement tochange users’ perception
Respond to complaints
Convey brand statement
Listen to different customers’ voices
Monitor online reviews
Define strength and weakness
User engagement
Brand evolution
What’s more?
Relationship between RMS & TMS
Search a restaurant
Read reviews or collect word- of-mouth comments
Decision
Book a restaurant
Enjoy a meal
Share in social networkingwebsite
Post a review
Restaurant Management System Table Management System
Table Management System- A new way of reservation
Reduce operation cost
Access to target customers
Improve customer service Booking record analysis & management
24 x 7 available
Table Management System- Anytime, Anywhere
Thank you!