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Creative design studios

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Easy Tips to Design a Unique Brand LogoA logo or brand design can make the difference between attracting your potential customers and making your brand disappear into oblivion. This is the reason it is crucial to create a great logo or brand design that can perfectly represent your company. Know some of the easy tips for designing a great brand logo.

www.brand-image.co.ukRestrain mottos under seven

words

If you are planning to include a motto frequently in your branding, make sure to keep it under seven words. Just think of the motto of McDonald’s- “I am loving it”! It is clear, precise and extremely catchy. There are times when it is important to make it clear what your company stands for or just to turn the heads of your customers. But remember to keep it short.

www.brand-image.co.ukLeave enough white space

When it comes to printing, white space is free space. Additionally, it allows your brand to breathe. Creative design studios clearly understand the importance of leaving plenty of white space. A mess of black or other colors will be tough to decipher from a distance and will appear unattractive as well.

www.brand-image.co.ukSelect Cool or Warm Tones with Care

When you are choosing a color scheme, consider what kind of vibe warm vs. cool will depict. Do you want your audience to feel fired up, passionate, excited or motivated? Or you want them feel collected, calm or relaxed? The warm or cool tones will dictate the feeling.

Avoid Sharp Edges

Always remember that the lines of your branding need to be smooth and soft. If you choose sharp edges and lines, it can appear overly formal, unwelcoming and old fashioned.

www.brand-image.co.ukUse no more than two colors

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White and black does not count, but use only two additional colors apart from black and white. Using anything else will appear work overdone. Last but not the least, hire a reputed brand design London company for creating a unique and striking logo!