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E-Commerce Is Experiencing New Commerce:Flexible Shopping
As the technology evolves and new innovation come to life,
the way ecommerce is executed is also changing.
The transition majorly focuses on buyer’s payment
predicament as they purchase merchandise online.
They don’t want to be the victim of cumbersome payment
options where they are asked to leave the main web commerce
website to initiate the payment for their purchases.
They expect more than just security from merchants. As a
result, the concept of contextual commerce comes into play.
Although ecommerce provides great comfort for online
customers, they still stumble across terrible rigmarole that steals
the fair level of ease and convenience otherwise involved in
online payment process.
Integration of applications and social media into customer’s
online shopping experience has seemingly paved the way for
internet marketing professionals as it helps customers discover
products and services of global merchants.
But there are certain points that are still missed and need to
be considered before the solution is presented. Let’s see what
they are:
Customer’s Woes And Merchant’s Battle
What customers are soliciting is the ability to make purchase
for their favorite products not only from merchant’s website but
also from the same online portal they find it displayed.
While customers are undeniably struggling to have the luxury
of flexible shopping, ecommerce merchants are grappling with
the idea of strategically implementing the solution for these
comfort-seeking consumers.
Customer’s Woes And Merchant’s Battle
The fundamental reason behind this intuitive drift is the role
of potential social media platforms that significantly expose
ecommerce products and brands to enthusiastic users, improving
their whole customer experience.
Outside-the-website purchase most critically by buyers
because they don’t seem to enjoy the idea of being forced to
leave the website for finishing the purchase deal.
Customer’s Woes And Merchant’s Battle
Moreover, customers feel a sense of insecurity and hesitation
lingering as they think about giving their private payment
credentials to other website or app outside the website where
they first land.
So in the end it would be a shallow decision from merchant’s
end to waste what they have gained in terms of customer
engagement by telling them to leave.
Smart Buttons OutweighPain Points
Mobile engagement is easy to get but difficult to retain. As
soon as there is question of converting mobile users into
spontaneous shoppers, merchants start scratching their head.
Now why so? The problem is that customers are convinced of
your products and sufficiently engaged, but you have not given
them options to take the action as soon as they get the choice.
Smart Buttons OutweighPain Points
Buy buttons smartly integrated into socials is the effective way
to instantly monetize the opportunity as it comes.
Facebook, twitter and Pinterest are among those trying to
implementing Buy button to allow customers to follow their
impulse the moment they feel viewing at the products and
services featured right there.
Smart Buttons OutweighPain Points
Pinterest has taken the initiative already, allowing customers
to buy something they like instantly from that very platform with
minimal hassle and maxim delight.
By reducing the number of clicks, they give their users an
awesome and smooth purchase experience.
Virtual Single-Click Wallets
Despite sounding a little funny when heard, single-click wallets
are nothing but all those smart digital wallets that come handy
while whittling away infamous stretch of purchase process for
customers.
Digital wallets are the best way to manipulate the credit card
information of customers to enable them to quickly put the order
using that very app or website.
Virtual Single-Click Wallets
Here in this kind of online purchase, customers can enjoy the
advantage of not feeding their personal details every time they
instigate the transaction process.
So the feature of digital wallet mingled with fully fledged
payment data can further leverage the social account details to
ensure seamless buying action with no wait issues.
M-Commerce And E-Commerce Coming Together
Use of mobile for shopping and inventory management, order
tracking and monitoring and payment process execution is
thought a great, dependable solution.
The inclusion of simplified transaction methods and one-stop
purchase process is an epitome of excellent digital muscle that
concocts the recipe for butter-smooth contextual commerce.
M-Commerce And E-Commerce Coming Together
The discussion above also indicates that ecommerce and
mCommerce can come together to yield harmony between
merchants and customers, bringing etailers and e-shoppers in a
synchronized system.
These features enhance customer experience so much they
will feel even more driven to purchase via social media platforms.
Original Posted on :http://goo.gl/4K6zC9
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