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E-commerce Rising
Business models and strategies for success
Why has e-commerce grown?
• More and more stores are going online with their businesses
• E-commerce is going to see a lot of new players in the coming years
• So what is driving this growth?
• How can new entrants and prospective entrants make an impact?
What's driving this growth?• Mobile devices enhance convenience
• Choice of products make customers happy
• Product information is easily available
• Businesses and customers save money
i
E-commerce Business Models
• E-commerce has diversified over the past few years and it has created markets that cater to many needs:
B2C B2B C2C
• Other rising business models include: C2B: Where individuals offer their services or expertise to
businesses G2C: Where the local or the national government offers its services
to its citizens through an online portal
E-commerce Strategies
• The variety of e-commerce businesses is made further varied by the type of strategy they adopt in their business dealings:
Brick-and-click Purely online Marketplace Auction Bargaining
Conclusion
• Business should make sure that the path they choose is one that complements their products with an appropriate pricing strategy, a friendly shipping policy and a responsive website
• Organizations in the e-commerce industry must ensure a constant review of their business model and strategy to ensure its suitability to their organization’s objectives and goals
• They must be willing to change or adapt as the situation may demand
Thank You
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