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LOVELY PROFESSIONAL UNIVERSITY TRANSFORMING EDUCATION TRANSFORMING INDIA PRASENTATION ON E-CHOUPAL Compiled by: BUNTY YADAV Q4109 B46

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LOVELY PROFESSIONAL UNIVERSITYTRANSFORMING EDUCATION TRANSFORMING INDIA

PRASENTATION

ON

E-CHOUPAL

Compiled by: BUNTY YADAV

Q4109 B46

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INTRODUCTION

E-CHOUPAL

“e-choupal,the unique web based initiative of ITC’s agri business division,offers the formers of

india all the information,product and services they need to enhance farm productivity,improve farm-gate price realisation and cut transaction

costs.Farmers can access latest local and globle information on weather,scientific farming

practices as well as market prices at the village Itself through this web portal-in regional

languages.choupal also facilitates supply of high quality farm inputs as well as purchase of

commodities at their doorstep.”

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ITC’s LIMITED 100 INSPIRING YEARS

Chairman of ITC LIMITED: Y C Deveshwar

SUSTAINABILITY IN ACTION: Eco-friendly paperboard and papers. Irrigating of 70,000 hectares of dryland. Education over 2,80,000 childrens. Brands that delight over 100 million households. Greenest luxury hotel chain in the world. Empowring 4 millions formars through e-choupal. Greening over 1.16.000 hectares. ITC is the only company in the world to be:

-Carbon positive,

-Water positive and

-Solid wast recycling positive

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WHAT IS E-CHOUPAL?

It is developed by ITC “village meeting place”. The main attractiveness of e-choupal is that

it can be used for connecting large producers/small producers and small&large users,

Place where vendors and customers come together.

It is necessary because of rural development.

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e-Choupals An Overview

Sanchalak

Village

ITC

ITC Local Hub

VSAT/ InternetInformation Flow

SamyojakPhysical Flow

Agricultural Best-Practices, Weather, FAQ’s

Prices

Produce

Aggregated demand for inputs

Agricultural Inputs

Information from the ‘trenches’

Ideas for new products and services

Virtuous Cycle

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BENEFIT OF E-CHOUPAL

e-choupal provides farmers with all the market information

o Creative use of information technology through e-choupal,like

Real time information on mansoon, Price,news,risk management Modern farming practices, Facilitated the interaction between company

and village community.o Latest farming techniques.

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All the information is costomized according to local farmers requirement and provide into the local language through computers.

New made-to-design hubs(Choupal Sagar) being built, to overcome the shortage of space in the traditional warehouses for parking (tractors / trollies) and farmer utilities,besides many operational problems.

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BARRIERS

Training villagers in use of internet Power supply and rural connectivity Logistics(transportation ,location) Challenge of imparting skills to the first time

internet users in remote and inaccessible areas of rural India.

Infrastructural inadequacies

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SEVERAL ALTERNATIVE AND INNOVATIVE SOLUTIONS

Power back-up through batteries charged by Solar panels.

Upgrading BSNL exchanges with RNS(RADIO NETWORK SUBSYSTEM) kits.

Installation of VSAT equipment. Mobile Choupals. Bulk storage, handling & transportation

facilities to improve logistics efficiencies. 24x7 helpdesk etc.

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NOW E-CHAUPAL

E-CHAUPAL NOW

STATES COVERED 10

VILLAGES COVERED 40,000

NO. OF E-CHAUPALS 6,500

FARMERS E-EMPOWERED 4 million

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THANK YOU