Group: 6Piyush Kapoor 2K14G065

Srishti 2K14G096

Nikhil bhatia 2K14G0130

Oshi Agarwal 2K14IB05

Madhur goel 2K14G049

Lokesh 2K14G048

Coverage

FLIPKART.COM

AMAZON.COM

INDIAMART.COM

ALIBABA.COM

MYNTRA.COM

SNAPDEAL.COM

Flipkart THE ONLINE MEGASTORE

• Flipkart- Worlds top 10 most visited E-commerce website in India with

regards to traffic.

• Multiple payment methods available for customers to make payment

more easy.

• Also know as the Indian Amazon

• Fastest growing e-commerce website in India

• It sells nearly 30 products per minute.

Founded in 2007 by Binny Bansal & Sachin Bansal.

Started with selling of Books,

Operation exclusive to India, with HQ at Bangalore, Karnataka

First book sold- “Leaving Microsoft to change the world” by john Wood

Later expanded business in other products like

• Electronic goods

• Apparels

• Home and kitchen appliances etc.

2007• We read-A Social Book discovery Tool

2010

• Mime 360

• A digital content platform company

2010

• Champak.com

• A Bollywood news site which offers updates, pictures videos etc.

2012

• Letsbuy.com

• An e-retailer in electronics

Myntra AcquisitionTHE GREAT BANSAL WEDDING (2014)

• To become the global leader in the fashion industry

• To eradicate the competition because to the other competitor in the market like Snapdeal, Amazon etc.

• Initially when they started out, it wasn’t easy to earn the trust of the customer

• Handling customer complaints, without having a ‘face’ to the customer service proves to be bit of a challenge at times.

• Display space and promotional tools were not available initially.

• Security issues with credit card payments.

• They have now tried to address that by introducing the ‘cash-on- delivery’ option.

• The fact that highest number of orders and sales get registered during weekends proves to be tough at times for logistics and customer service.

• They have to work 24/7 and customer perception about it also bring some difficulty.

• Started with a funding of INR 4,00,000 by the owners and now a billion dollar company.

• Flipkart is operating online since the beginning of the company

In 2013:

• Flipkart Raised USD 160 Million from private equity investor

In 2014….. The big innings

• First offline store opened in Bangalore named fliptomania

• Company is going ahead with more offline store in Metro cities like Delhi, Kolkata, etc.

• Flipkart has a B2C business model

• Various seller and manufactures like Samsung, Motorola etc. are allowed to sell their products online to the end customers.

• Customer satisfaction is the major concern of Flipkart always.

• Various delivery methods were given for customer satisfaction such as:

• In a day delivery

• Emi

• and multiple banks linkage.

Home page FLIPKART

•Flipkart has multiple payment methods • Emi

• Cash on delivery

• Credit/ Debit card payments

• E wallet

• Other major feature of Flipkart is E-gifting where buyer can send gift to the someone. • For this the buyer need to pay Rs. 25 extra as a packing charge.

Order is placed

Pick list is generated

Bill labels generated

Packed Logistic

department

Barcode of the product

is generated

Order is dispatched

Customer

Flipkart India pvt.

Ltd WS retail E Kart

SELL WITH FLIPKART MERCHANT REGISTRATION

• New players coming in with low margin rates.

• More Brand space to promote by competitors

• Better discounts

• Shifting of existing customers to substitutes

• Better discounts availability

• Price competitions

• Exclusive deals

• Low investment

• High technological skills of the competitors.

Threat of New

Entrants

(Low)

Bargaining power of Buyers

(Very High)

Bargaining power of supplier

(Low)

Threat of Substitutes

(Low)

AMAZON.COM

• Founded by Jeff Bezos.

• Founded in 1994 in Seattle, USA.

• Global leader in e-commerce.

• Wide range of products.

• Worldwide network of fulfilment.

• Focus on customer experience.

‘ To leverage technology and the expertise of our invaluable employees to provide our customers with the best shopping

experience on the internet.’

‘To be earths most customer centric company to build a place where people can come to find and discover anything they might want to

buy online.’

DIRECT COMPETITORS

• E Bay

•Barnes & Nobles

INDIRECT COMPETIORS

•L L BEAN

•Google.com

• Direct to consumer online model

• Reap benefits of technology expansion

• Category expansion

• International expansion

• Online bookstore to online shopping

• Amazon market place: fixed price online marketplace.

• 64% revenue from books, music videos

• Affiliate partnership marketing- Amazon pays commission to site owners.

• Negative operating cash flow cycle- Amazon is paid by customers before it needs to pay suppliers.

Alibaba.com

• FOUNDED : April 1999

• HEADQUATERS : Hangzhou, China

• CEO : Jonathan Lu

• FOUNDER : Peng Li, Jack Ma

• PRODUCTS : E-commerce, online auction hosting, online money transfer, mobile commerce

• SERVICES : online shopping

•Chinese e-commerce company that provides C 2 C, B 2 B, B 2 C sales service via web portal

•Provides electronic payment services, shopping search engine, data centric cloud computing services.

•Connects chinese manufacturers with overseas buyers.

• From 1999 to 2000, Alibaba Group raised a total of US$25 million from Soft Bank, Goldman Sachs, Fidelity and some other institutions.

• In May 2003, Taobao was founded as a consumer e-commerce platform.

• In December 2004, s, which started as a service on the Taobao platform, became a separate business.

• In September 2009, Alibaba Group established Alibaba Cloud Computing in conjunction with its 10-year anniversary.

• In July 2011, Alibaba Cloud Computing launched its first self-developed mobile operating system, Aliyun OS over K-Touch Cloud Smartphone

Indiamart.com

About IndiaMART.com

India’s largest B2B marketplace connecting bothbuyers and suppliers worldwide and declaredworld’s second largest online B2B marketplaceby Economic Times.

It has 60% market share in India’s online B2Bmarketplace.

3 million unique visitors per month.

0.8 million business enquiries generated permonth.

Enables US$ 1.5 billion worth transactions permonth.

It has 1.5 million suppliers, with as many as 1crore buyers visiting company’s platform everymonth.

Funded by Intel Capital and BCCL(Times ofIndia Group)

More than 85% Indian SMEs prefer“IndiaMART”.

Only B2B marketplace ranked amongst top 100most visited websites in India

• The challenge arises when “Alibaba” comes into play, which have fairly large global database of buyers.

• On the other hand, “IndiaMART” has large database of sellers.

• When the buyers preference will change, they will start logging more on IndiaMART.com because “Alibaba” provides Chinese suppliers.

• By the entry of “Alibaba” in India, the supplier base will be more educated, more competition is more market development.

B2B Business Model

Subscription ModelIndiaMart creates websites, microsites and catalogs.- Designing - Hosting- Higher Listing- Search Engine Optimization

Lead Generation Model – Lead Generation is the generation of Consumer Interest or inquiry into products or services of a business. Pricing is done on the basis of –- CPM (cost per mile)- CPC (cost per click)- CPA (cost per action)

• Other Services –

- Pure Advertising Services

- Premium Listing Services

- Banner Advertising on relevant category

- Special Listing on Product Search

Myntra.com

1. Myntra.com is into the e-commerce online shopping business. It is an onlineretailer of fashion and lifestyle products in India.

2. It began its operations in the B2B (business to business) segment with thepersonalization of gifts, which included :- clothing, footwear, cosmetics

3. In 2010, the company shifted its strategy to becoming a B2C (business tocustomer) oriented firm, expanding its catalogue to fashion and lifestyle products.

4. Myntra.com is ranked among the top 10 e-commerce companies in India . In thelast 3 years, Myntra has become the most popular destination for personalizedproducts in the country.

5. Myntra pioneered the customization of sports jerseys of several cricket andfootball teams such as Team India, IPL & FIFA.

Myntra.com is an aggregator of manybrands. Its business model is based onprocuring current season merchandise fromvarious brands and making them availableon the portal at the same time as inrespective retail brand outlets. All theseproducts are offered to customers on MRP.

CUSTOMER

CUSTOMER ORDERS FROM WEBSITE AND

MAKES PAYMENT

SUPPLIER

ORDER PROCESSING

PACKAGING

SHIPPING

1. SALES

• PERSONALIZATION BUSINESS MODEL

• STORE FRONT MODEL

2. MARKETING

• ADVERTISING BUSINESS MODEL

3. REVENUE

• BROKERAGE BUSINESS MODEL

4. OPERATIONS

• HYBRID LOGISTICS MODELS

• Logistics is an important part of any ecommerce company and Myntra’s model for success is Hybrid logistics models. They have distributed the operational logistics between themselves and third party service providers on the basis of geography

• Some of the smaller towns and third tier cities, they have outsourced their logistics to third party service provides while in bigger cities they take care of the logistics.

• This is primarily because they couldn’t find reliable third party service providers who could provide world class delivery experience for their customers. So almost out of necessity they had to build that infrastructure.”

Snapdeal.com

Started in February 2010

Inspired by Groupon.com

Expanded in September 2011 to become an online marketplace.

Grown to become the largest online marketplace in India

Offering an assortment of 4 million+ products across diverse categories from over 50,000 sellers, shipping to 4,000 towns and cities in India

Can Signup using FB account/basic details

Only CVV/3D secure no. can be used

Fraud detection at merchants site

Priority score for each customer

DAILY PAGE VIEWS PER VISITOR 5.48

DAILY TIME ON SITE 6:50

WHO VISITS SNAPDEAL.COM?

Male are 70%

Graduate School

At work 60%

97 % OF TRAFFIC IS FROM INDIA ONLY

11.7 % OF VISITS TO THIS SITE COME FROM A SEARCH ENGINE

5457 SITES LINK TO SNAPDEAL.COM