DolphinariumsCase studies1. Tiergarten Numberg, Germany2. Dolphin Lagoon, Singapore3. Dolphin Quest, USA4. Discovery Cove, USA5. Creekside, Dubai6. Safari World, Bangkok7. Oasis Sea world, Thailand

Case study 1| Tiergarten Numberg, Germany

I. Location: Tergarten NurmbergII. Land Area: 600,000 sqmt (60 hectars)

III. Capacity: 600 seats

IV. Marine animals: 4 Dolphins, 8 sea-lions, 3 manates

V. Size of Arena: 6 basins, 1600 sqmt

VI. Year started: 2011 renovated

VII. Visitor ship: 530,166 (in half year in 2011)

VIII. Entry ticket: 17.5 USD adult, 8.4 USD kids

IX. Construction cost: 31 USD million (35 months)X. No. of activities: Zoo, Aquarium and showsXI. Timings: 8:00 am till 7:30 pm

Indoor Aquarium

Out Door Shows

Case study 2| Dolphin Lagoon, Singapore

I. Location: Sentosa Island, Singapore

II. Land Area: 4 sqkm

III. Capacity: 72 seats

IV. Marine animals: 6 Dolphins, 250 species of fishes

V. Size of Arena: 8000 sqmt

VI. Year started: 2010VII. Visitor ship: 9.2 million in 2011 (18 % increase 2010)

VIII. Entry ticket: 20.7 USD adult, 14 USD kids; swim with Dolphin 170 USD

IX. Construction cost: 2 million USDX. No. of activities: Dolphin Show, swim and marine walk

XI. No. of show a day: 3 XII. Timings: 10 am till 6:45 pm

Out Door lagoon part of Multi activity

Case study 3| Dolphin Quest, USA

I. Location: HawaiiII. Land Area: 20,000 sqmt

III. Capacity: 70 (10 person/activity)

IV. Marine animals: 11 dolphins and 3 turtles

V. Size of Arena: 16,000 sqmt

VI. Year started: 1988VII. Visitor ship: 9.2 million (2011, 18% increase from 2010)

VIII. Entry ticket: 10 min 100 USD, 30 min 205 USD, 45 min 225 USD, 1h:45min 350 USD, 5h: 30 min 650 USD

IX. Construction cost: undisclosed

X. No. of activities: 7 activities of swim , shows and XI. Timings: 8:15 am till 7:00 pm

•Percentage of people

attraction in Hawaii in year 2009-2010•+10% of International and -0.3% of Domestic from previous year 2009

Out Door lagoon part of a resort

Case study 4| Discovery Cove, USA

I. Location: OrlandoII. Land Area: approximately 10,000 sqmt

III. Capacity: 1000 person/day

IV. Marine animals: 4 dolphins, varieties of fishes, 44 varieties of bird species

V. Size of Arena: 8490 sqmt VI. Year started: 2000

VII. Visitor ship: 200,000 (projected in first year)

VIII. Entry ticket: 259 USD /day (in weekday), 339 USD /day (in weekend) swim and stay in the resort

IX. Construction cost: 350 millions USD (in 2000, resort)

X. No. of activities: Sea venture, the grand reef, Dolphin Lagoon, Serenity Bay (swim with Dolphins)

XI. Timings: 9:00am to 5:30pm

Out door lagoon focus point of a luxury resort

Case study 5| Creekside, Dubai

I. Location: DubaiII. Land Area: 5000 sqmtIII. Capacity: 1245 seatsIV. Marine animals: 3 Dolphins, 4 sealsV. Size of Arena: 30m X 16mVI. Year started: 2008VII. Visitor ship/year: 7.8 Million (in 2009)VIII. Entry ticket: adult-27.2 USD, Kids-13.6 USD; swim: 150$/person/hour

IX. Construction cost: 9 Million USD (in 2008)

X. No. of shows in a day: 4 XI. Activities: Dolphin-seal-shows, photo shop, gift shop, Restaurant, Laser

& light & swim with Dolphins

Controlled Climate indoor Lagoon

Case study 6| Safari World, Bangkok

• Location: Bangkok, Thailand• Land Area: 1900000 sqmt (190 hectar)• Capacity:• Marine animals: Dolphins. Sea-lion• Size of Arena: 810000 sqmt (80 hectar)• Year started: 1989• Visitor ship: Not disclosed• Entry ticket: 35USD Adult, 28USD Children.• Construction cost: Not disclosed• No. of activities: 7 Shows• Timing: 8:00 am till 5:00 pm

Part of a Zoology Conservation out door

Case study 7| Oasis Sea world, Thailand

• Location: Oasis Sea world, Laem Sing, Thailand• Land Area: 20,000 sqmt• Capacity: 40 t0 61 seats

• Marine animals: 10 dolphins, 5 pattaya• Size of Arena: 76 million cubic meter

• Year started: 1990• Visitor ship: Not Disclosed• Entry ticket: 5.7 USD/ person; 12.88 USD /person/hour• Construction cost: Not Disclosed• No. of shows/ day: 5• Activities: Dolphin Show, Swim with Dolphins, Restaurant, Souvenir,

Jewelry & Chemthaburi Gems• Timing: 9:00 am till 7:00 pm

Out door Close to beach

Matrix |DolphinariumsSl.No Name Business Model Mission Success (more relavent to

Teluk Burau Resort)

1 Tiergarten Numberg, Germany

part of Zoological park Education and conservation

2 Singapore Dolphin Lagoon

Part of multiple activity Dolphin therapy

3 USA dolphin Quest Independent system and apart of a resort

Edutainment

4 USA discovery Cove Day Resort (entry fare way expensive than the average market)

Luxury Edutainment ( limit the number of entry)

5 Dubai, Creekside Independent system Edutainment

6 Laem Sing, Oasis Sea world

Independent system Dolphin Therapy,

7 Safari World, Bangkok Part of Zoological park Education and conservation

8 Teluk Burau Resort ? Suggested: independent system , part of day resort

?Suggested: Luxury Edutainment

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Scale |Dolphinariums

Increasing Scale Of Dolphinariums

. . . . .

Small:Dubai Creekside

Small + :Tiergarten Nurnberg Germany

Medium:Safari world Bangkok

Medium+:[ Luxury Edutainment] Dolphin Cove, USA; Dolphin Quest USA

Big:[ Luxury Entertainment] Sentosa

For:Teluk Burau Resort

1. Restaurant2. Photography

1. Restaurant2. Photography3. Zoological conservation

1. Restaurant2. Photography3. Separate entity4. Edutainment

1. Restaurant2. Photography3. Resort stay 4. Edutainment

1. Restaurant2. Photography3. Resort stay 4. Edutainment5. Theme Park 6. Water park