DigitalMR eCommunity platform

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eCommunities for insights, co-creation and advocacy

Contents

• Private Online Communities – eCommunities

Types of Communities

Establishment Process

Activity Tools

• Benefits

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eCommunities



Objectives, level of activity and budget define the choice and of community type.

Communities for Advocacy

Communities for

Activation

Communities for co-

creation

Communities for Insights

Community Panels

Panels

Mostly Qualitative Market Research

Sales & Marketing Mostly Quantitative

Market Research

Establishment Process

eCommunities


Long Term Community - Establishment Process

- X number of members

- objectives

- Client branded or Blind

Appoint Online Community Manager. Invite people to join via email. Offer prize draw participation

Engage members from day one of their joining. Plan activities for the whole year.

Execute engagement projects for mobilisation and for the extraction of actionable insights.

Define member replenishment cycle or community growth plan

Define Scope Recruit Engage Run Activities Replenish/Grow

Key to Success is the Online Community Manager

Activity Tools

eCommunities

eCommunity Activity Tools

Wall Conversations and Polls

Interactive Bulletin Boards/ Chat Groups Photo and Video Diaries

One-to-one engagement

Interactive Surveys User Experience



Customised Look and Feel – Landing Page

• The home page of the eCommunities platform is fully customisable (logos, colors, text, fonts). Community members can login and new members can register, after filling in a screener survey to ensure that they fulfill the required criteria(i.e age).

• A community can also be private. In this case a member can only be invited by the platform administrator.

• The platform currently supports 10 Languages.

• Members are invited to join via email.

Community Activities

A community member can view a list of activities that is invited at. Each activity has a number of points that the member will

earn after successful participation. The main types of activities are surveys, bulletin boards discussions, diaries(1 to 1)

and chat groups. The administrator chooses who to invite to each activity i.e. there might be a community of 100

members, and invite only 20 to join a bulletin board.

By participating in activities, members receive points that they then redeem with products, coupons or participation to

contests

Community Wall & Polls

• The community wall allows community members to start a conversation, talk to each other, post their thoughts and ideas and even reply to other members posts. Along with their posts they can attach an image or a youtube video.

• Poll questions appear at the top of the community. Members answering the poll questions receive points.


Interactive Surveys with the Survey Tool of Your Choice fully integrated


Bulletin Boards & Chat Groups

• The same look and feel is used for bulletin boards and chat groups

• Bulletin boards are asynchronous, they last days and a moderator can handle 10-20

• Chat groups are synchronous, with 5-6 partcipants online simultaneously, 60-90 minutes duration

Photo & Video Diaries – Share Experiences


Online Ethnography


Benefits for you and your customers

Better insights by integrating various data collection

methods

Continuous engagement with your customers leads to

increased loyalty

Faster turnaround of reports – Transcripts available

immediately

More volume of data for the same engagement time in a

group*

Your brand will be associated with innovation and creativity

* For example: In a chat

group all participants can

respond to a moderator

question simultaneously

Thank you

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Stay Connected

Contact: Michalis Michael

[email protected]

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:: 1-45 Durham Street :: London :: SE11 5JH:: UK

Tel.:+44 (0)20 3176 6800


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