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This digital workshop is your chance as a digital/social media practitioner to discuss your everyday struggles and share your best experiences. The workshop aims to inspire you through a brief introduction to strategic use of digital media followed by one or two sessions where you can share and discuss the use of everything from facebook feeds to linkedin pages with digital likeminds. We will guide you through the session with inspiration, best practice examples and concrete recommendations for you in your digital quest.
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Digital Strategy Workshop
By Tobias @egmose & Harald @tokeroed
Tobias Egmose
Digital Advisor
Hou Media
We produce video and develop digital solutions to improve corporate communication.
Harald Reedtz Tokerød
Senior Digital Strategy Advisor
House & Co
We believe every business has an unexploited digital business potential. We help identify this potential and define a digital strategy that we also support with digital software solutions.
Inspire > Listen > Challenge > Solve
Digital Business
Digital Strategy
Core Business
Det Digitale Landskab
Shape your digital vision
No course – no sucess
Multichannel is business
Companies that effectively sell across multiple channels achieve more than 40% higher sales ROI than companies wedded to a single channel.
Nearly a third of all B2B purchases are done digitally.
http://blogs.hbr.org/2014/04/4-ways-the-best-sales-teams-beat-the-market/
Customers today use an average of six channels during the buying process, and the number of channels available to them is only increasing.
Smooth customer journey
Digital = satisfaction
Mapping stakeholders
Touchpoints
A question for you
What are your main struggles as a digital practitioner?
What do you need to improve?
Go into groups to discuss
Who are your key stakeholders?
Is your organisation ready for a digital strategy?
Is there a solid ground for your digital strategy?
What is value to your organisation? (other than sales?)
