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Have you heard of Alfie Deyes and Marcus Butler? These vloggers are a new breed ofcelebrity, largely out of the eye of traditional media, but who manage to capture therapt attention of millions of teenagers.
What are the business opportunities around these influencers and the online videoecosystem?
Digital Matters is where online content makers, the digital entertainment industry andfans come together to innovate the future of online entertainment.
video matters, digital fans matter and superfans matter the most.
it’s forthe industry
Digital Matters conference programme has been designed for:● Video platforms● Broadcasters and content makers● Digital distributors● Existing, online content creators● New, aspiring creators● Global and regional MCNs● Brand marketers● Creative and media agencies● Software and tech solutions
For budding content creators, here is your chance to learn how to make a career out of making videos at the Digital Matters University! Join our interactive one-day workshop to learn from successful Social stars and industry mentors. Details are being finalized.
it’s forcreators
It’s Superfan Friday! Come to our Meet & Greet with Marcus Butler and PointlessBlog’s Alfie Deyes to hear how they did it! Join in some conference sessions and spend the afternoon with Alfie and Marcus.
it’s forsuperfans
who has attended Digital Matters in the past?
Industry Sectors
This two-and-a-half day event is one part conference and one part workshops for those in the entire value chain of the digital entertainment industry.what is the format?
for the industryThursday 3rd Dec: Going Behind the StreamsConference Part 1Focused on the business side of online video, Part 1 of Digital Matters conference will examine the new business models that are being driven by consumption of online content.● Examining the (r)evolution: Understanding the digital native in the big picture● How influential are the influencers? Where is the MCN sector and their creators’
heading? ● “The revolution is not being televised”: Online integration of brands, influencers
and authentic content ● What’s up next? What platforms are out there?
for the industryFriday morning 4th Dec: Up your content gameConference Part 2: Focused on the Creatives who are behind the videos on TV and online, Digital Matters conference Part 2 will feature discussions around the fundamentals of great content.● Show me the love: How do you build a content strategy that keeps fans coming
back?● Tell me a story: What content do people want to watch?● The Future of eSports: Current Trends and Predictions for the World's Hottest
Sport
for the industry and superfansFriday afternoon 4th Dec: Superfan Friday!Conference Part 3: It’s Superfan Friday! The industry has spoken but shouldn’t we hear from the most important part of the value chain, the CONSUMER? A unique interactive B2B2Fan session with YouTube stars and their fans● With 10 Million Youtube subscribers between them we are bringing Social Stars
Alfie Deyes and Marcus Butler (haven’t heard of them? ask a teen) together with 300 of their biggest and noisiest fans for a money can’t buy experience in Singapore.
● Superfan Friday will demonstrate the power and influence of the new Hollywood A-Lister.
The Digital Matters University (DMU) aims to inspire thenext generation of content creators. Young creators (aged13-20) will get a unique chance to learn how tocommence their own creator journeys.
Held in the form of fun and highly interactive sessions,the Digital Matters University is a hands-on Creator toCreator learning approach, providing budding youngtalent with the opportunity to be mentored byinternational stars and to learn how to produce qualityonline content from “behind the streams”.
for the creators
We have already received pledges of support for the event and formation of an Advisory Board from brands, agencies, MCNs, digital platforms, broadcasters, social marketers and content aggregators including the following companies:
advisory board
Branded designs, sells, markets and producesamazing B2B and B2B2F(an) events in Asia. Foundedin 2002 and listed as a top 10 Event Marketingagency by Marketing magazine, our focus is to addvalue and grow the media, sports and entertainmentindustry in Asia.We are experts in the organisation,programming and production of dynamicconferences, live music festivals, academies, andyouth fan events such as the YouTube FanFest.Branded is an independent company staffed bypassionate multi-cultural, multi-lingual and talentedindividuals with offices in Hong Kong andSingapore.
Branded Matters
Kelly Yau – Speakers & Programme [email protected]
Scott Munro - [email protected]
