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“Blog style content, visual content and technology is key.” —The National Association of Realtors, March 2016 We assist clients in showcasing their products and services for the way buyers are searching today, driving qualified interest and providing guaranteed results through our marketing packages. TARGETING ALL GENERATIONS Digital Marketing Print Marketing Online Marketing Realtor Outreach Marketing NHSPRO.com Connecting Builders & Brokers: Events, Inventory, Promotions Homes& NEW Ideas Matures: Age 71-90 48% of Matures make no compro- mises on home purchases. “Matures represent the smallest share of single family home buyers at 9%.” -The National Association of Realtors, March 2016 Millennials: Age 19-35 Only a small percentage of Millenni- als are interested in buying a home. The average age of a first-time home buyer is 33. They are social media driven. “The average age of a young adult moving back in with their parents is 26.” -NEED SOURCE Generation X: Age 36-51 83% of Generation X purchases detached single family homes. Visual content and technology is key. “Generation X has the highest per- centage of homebuyers in the current market at 31%” -The National Associ- ation of Realtors, March 2016 Baby Boomers: Age 52-70 Visual story telling is key for Baby Boomers, who spend 20+ hours of online consumption per week where Facebook is the #1 choice. “70% of Baby Boomers think their current house is not the best they can get. Instead of retiring to rocking chairs on the front porch, they are actively looking for newly constructed homes where they can continue to pursue an active lifestyle surrounded by the latest amenities.” - Steve Olenski, Forbes Contributor, June 2016 More than 70% OF LOCAL SEARCHES are conducted on mobile devices Total Access - online + print drives 40% MORE LEADS to your online advertising 60% of online retailers say that PRINT GENERATES MORE THAN 50% OF THEIR ONLINE SALES COMPLETE ACCESS New Homes & Ideas Offers • An 8-time consecutive award-winning magazine with 50,000 printed per issue • 8 Social Media platforms and an online blog • New Home Finder Tool on website featuring MLS feed for new construction • Weekly videos detailing new home communities, amenities and lifestyles • Multiple partner websites and complete Digital Issue online www.NewHomesAndIdeas.com

TARGETING ALL GENERATIONS · TARGETING ALL GENERATIONS Digital Marketing WE’RE MORE THAN JUST PRINT Print Marketing Online Marketing Realtor Outreach Marketing NHSPRO.com Connecting

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Page 1: TARGETING ALL GENERATIONS · TARGETING ALL GENERATIONS Digital Marketing WE’RE MORE THAN JUST PRINT Print Marketing Online Marketing Realtor Outreach Marketing NHSPRO.com Connecting

“Blog style content, visual content and technology is key.” —The National Association of Realtors, March 2016

We assist clients in showcasing their products and services for the way buyers are searching today, driving qualified interest and providing guaranteed results through our marketing packages.

TARGETING ALL GENERATIONS

Digital Marketing

WE’RE MORE THAN JUST PRINT

Print Marketing

Online Marketing

Realtor Outreach Marketing

NHSPRO.com

Connecting Builders & Brokers: Events, Inventory, Promotions

Homes&NEW Ideas

COMPLETE ACCESSMore than 70% Of LOCAL SEARCHES are conducted on mobile devices

Total Access - online + print drives 40% MORE LEAdS to your online advertising

60% of online retailers say that PRINT gENERATES MORE

THAN 50% Of THEIR ONLINE SALES

Homes&NEW Ideaswww.NewHomesAndIdeas.com

Matures: Age 71-90 48% of Matures make no compro-mises on home purchases. “Matures represent the smallest share of single family home buyers at 9%.” -The National Association of Realtors, March 2016

Millennials: Age 19-35Only a small percentage of Millenni-als are interested in buying a home. The average age of a first-time home buyer is 33. They are social media driven. “The average age of a young adult moving back in with their parents is 26.” -NEED SOURCE

Generation X: Age 36-51 83% of Generation X purchases detached single family homes. Visual content and technology is key. “Generation X has the highest per-centage of homebuyers in the current market at 31%” -The National Associ-ation of Realtors, March 2016

Baby Boomers: Age 52-70Visual story telling is key for Baby Boomers, who spend 20+ hours of online consumption per week where Facebook is the #1 choice. “70% of Baby Boomers think their current house is not the best they can get. Instead of retiring to rocking chairs on the front porch, they are actively looking for newly constructed homes where they can continue to pursue an active lifestyle surrounded by the latest amenities.” - Steve Olenski, Forbes Contributor, June 2016

More than 70% OF LOCAL SEARCHES are conducted on mobile devices

Total Access - online + print drives 40% MORE LEADS to your

online advertising 60% of online retailers say that

PRINT GENERATES MORE

THAN 50% OF THEIR ONLINE SALES

COMPLETE ACCESS

New Homes & Ideas Offers

• An 8-time consecutive award-winning magazine with 50,000 printed per issue• 8 Social Media platforms and an online blog

• New Home Finder Tool on website featuring MLS feed for new construction• Weekly videos detailing new home communities, amenities and lifestyles

• Multiple partner websites and complete Digital Issue online

www.NewHomesAndIdeas.com