DIGITAL FUEL #SEPTEMBER 2009

NEW WEBSITES

Monopoly City Streets

http://www.monopolycitystreets.comhttp://www.monopolycitystreets.com

Google and Hasbro, the producer of popular desk game Monopoly, launched the biggest Monopoly ever – Monopoly City Streets. Unfortunately our Karolinská street is not available.

New Red Bull website

http://www.redbull.com/http://www.redbull.com/

You will not find any product info, on homepage like at many other corporate sites but athletes profile, videos, photos and reports from the events – content that is fun and surfers will come back for it.

SAAB Change Perspective

SAAB shows how they try to look at things from different persepctive.

The FWA site of the month award.

http://changeperspective.saab.com/http://changeperspective.saab.com/

VW The open cage

VW Eos interactive short film.

The FWA site of the day award.

www.vw.com.br/eos www.vw.com.br/eos

VIRALS

T-Mobile Dance Oprah Winfrey’s show

If you liked Cannes award winning T-Mobile Dance at Liverpool Station, watch this. The biggest flash mob dance ever – 21.000 dancers in Chicago downtown.

More than 3.000.000 views online.

http://www.viralblog.com/viral-commercials/ophrah-winfrey-flash-mob-dance/http://www.viralblog.com/viral-commercials/ophrah-winfrey-flash-mob-dance/

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Click on the link and Became a fan of Leo Burnett Praha on Facebook.

Danish mother seeking father

Controversial viral was made to create awareness for Denmark and the openness of the Danish people. However, the result was totally opposite, a lot of parodies were made and although viral generated more than 800,000 views on YouTube in just a couple of days, VisitDenmark removed it after one week.

http://www.youtube.com/watch?v=5yF7hwGN-Cohttp://www.youtube.com/watch?v=5yF7hwGN-Co

PUMA Builds Ferrari Car Out of Clothes

The PUMA Pitcrew really knows how to work their magic. Watch as they transform a Ferrari display into a motorsport masterpiece using their creative mastery with the official PUMA Ferrari clothing range.

http://www.youtube.com/watch?v=JqRUwHyJKV8 http://www.youtube.com/watch?v=JqRUwHyJKV8

MOBILE APP

Sushipedia

Love sushi? This is must have for you.

Fantastic application for iPhone by Tokiolabs.

http://www.youtube.com/watch?v=PTSCkr7T0YY http://www.youtube.com/watch?v=PTSCkr7T0YY

PUMA index iPhone application

When the stock go down, the mode’s PUMA clothes come off. As PUMA says; if you loose your shirt, at least the models do too. What is more, if you show your iPhone with the app installed to a PUMA sales rep, you even get a 20% discount on your next purchase.

http://www.viralblog.com/mobile-and-iphone/the-puma-index-markets-and-models/ http://www.viralblog.com/mobile-and-iphone/the-puma-index-markets-and-models/

AXE Day/Night MMSGreat way to use SMS & MMS to engage the target audience for the latest print ad for the new Axe Day & Axe Night products. The print ads are censored, with the strapline: “One is suitable for general audiences. The other one is not.” Readers are invited to see the censored parts by texting a number after 9pm, when they will then receive an MMS to complete the saucy print ad.

http://www.digitalbuzzblog.com/axe-day-night-sms-mms-print-ad/http://www.digitalbuzzblog.com/axe-day-night-sms-mms-print-ad/

Nearest tube AR for iPhone

Phone app bring you Nearest Tube one of the first augmented reality apps to go live in the iPhone.

http://www.youtube.com/watch?v=ps49T0iJwVghttp://www.youtube.com/watch?v=ps49T0iJwVg

INSPIRATION

87 cool things by Google Creative Labs

Inspiring work presented by Google at Advertising Week in NYC.

It is full of innovative campaigns, projects, and even accidents that can encourage us to expand our imaginations, think beyond our expectations and consider the impossible.

http://www.bit.ly/87coolthingshttp://www.bit.ly/87coolthings

The3six5 project

Unique the3six5 project : Everyday for 365 days, a different person will write an entry about their experience that day. By doing so, starting from January 1 to December 31 of 2010, we will have a snapshot of the entire year, told from the perspective of 365 individual voices. There are a lot of days available, join now :)

http://the3six5.posterous.com/http://the3six5.posterous.com/

Sand animation

Sand animation by Kseniya Simonova

http://www.youtube.com/watch?v=518XP8prwZo http://www.youtube.com/watch?v=518XP8prwZo

TRENDS

Czech companies on Twitter

Nice article about how Czech companies use Twitter service. 19% of “Twittering companies” are from advertising field.

http://www.lupa.cz/clanky/pruzkum-jak-pouzivaji-ceske-firmy-twitter/ http://www.lupa.cz/clanky/pruzkum-jak-pouzivaji-ceske-firmy-twitter/

What are people doing on social networks?

Messaging the friends, uploading photos, finding friends are TOP activities on social networks.

On the other hand, dating is not very popular.

Brands should consider this in creative process of communication of social networks.

http://www.emarketer.com/Article.aspx?R=1007232http://www.emarketer.com/Article.aspx?R=1007232

SOCIAL NETWORKS

Order pizza through Facebook

First Czech Pizza order through Facebook. Unfortunatelly, now only for Vsetin region.

http://apps.facebook.com/alcaponebar/http://apps.facebook.com/alcaponebar/

Vodafone kamarádi

New Facebook promo from Vodafone Czech.

Make the collage of your friends and win NetBook.

More than 30.000 monthly users

http://apps.facebook.com/vodafone-kamaradi/http://apps.facebook.com/vodafone-kamaradi/

If you prefer Twitter and want to get daily dose of creative inspiration, interactive ideas or useful insight, click on the link and follow us on Twitter.com/LeoBurnettPraha.

The new media workout plan

Spending too much time on social networks?

Burn some fat, not yo’ brain

http://www.patrickmoberg.com/workoutplan/http://www.patrickmoberg.com/workoutplan/

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