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Monthly dose of digital creative ideas, inspiration, trends and works picked out by Leo Burnett Praha
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DIGITAL FUEL #OCTOBER 2009
NEW WEBSITES
Pepsi Maxi List
http://www.pepsimaxlist.org/http://www.pepsimaxlist.org/
You heared about party tubing? You have classic party at home and you watch / listen to videos at YouTube.
Pepsi took this to the max and created Pepsi Max List, a full clone of YouTube, where you search for videos, cut them and create your own playlist. Let’s party!
Google Streetview in Prague
Google Streetview finally came to Prague.
See our office
http://bit.ly/3GunJ http://bit.ly/3GunJ
History of Jordan Flights
Very nice animated web presentation about history one of the most cult brand of young guys.
The FWA site of the day award.
https://nike.com/jumpman23/historyofflight/https://nike.com/jumpman23/historyofflight/
CAMPAIGNS / VIRALS
Wardrobe (The Closet) Story
Never underestimate the power of a great story.
Viral for TV channel Canal+. Together more than 1mio views online.
http://www.youtube.com/watch?v=LniH0ZApCiIhttp://www.youtube.com/watch?v=LniH0ZApCiI
PS3 slams into Bravia at 50 mph
http://www.youtube.com/watch?v=bnC95hU7G_Mhttp://www.youtube.com/watch?v=bnC95hU7G_M
Sony Australia gave away 25.000 Playstation with new Sony Bravia.
To promote it, they made this viral. Playstation 3 slammed into Bravia at 50mph.
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The fun theory
VW believes that the easiest way to change people's behaviour for the better is by making it fun to do. They call it The fun theory.
Great campaign that was local but videos on Youtube were seen by millions of people.
http://www.thefuntheory.com/ http://www.thefuntheory.com/
MOBILE APP
VW EcoFuel iPhone appVW is pretty experienced with iPhone apps and now another came, VW Eco Fuel.
The new Passat EcoFuel emits only 20g CO2 / km.
Blow into the mic to comapre how much CO2 you emit.
App available only in some countries, but it creates buzz and brand awareness worldwide.
http://www.youtube.com/watch?v=ipPq9ncRCCchttp://www.youtube.com/watch?v=ipPq9ncRCCc
Prius iPhone experience at Times Square
Prius iPhone Campaign - users download an app, create drawings on the iPhone and add content live to the big screens in Times Square.
http://www.youtube.com/watch?v=Vix2GkK1FJUhttp://www.youtube.com/watch?v=Vix2GkK1FJU
Nike ID iPhone app
Don’t know what colors use for designing your Nike shoes? Inspiration is everywhere! Just take a picture with your iPhone and app will transfer the color palette straight to the sets of shoes you can customize.
You can customize your design, share it with friends, personalize the shoes and buy them.
http://www.youtube.com/watch?v=d_xAAHVhXRI http://www.youtube.com/watch?v=d_xAAHVhXRI
INSPIRATION
Why Apple & Google Win - and Your Company Doesn't
Scott Monty, head of social media at Ford, on the issue why less is more.
http://www.scottmonty.com/2009/10/why-apple-google-win-and-your-company.html http://www.scottmonty.com/2009/10/why-apple-google-win-and-your-company.html
Combo collaborative animation
Another beautiful stop motion animation. Click here to watch.
http://vimeo.com/6555161 http://vimeo.com/6555161
Facebook measuers how happy we are
Facebook recently announced it would begin to track our gross national happiness via status messages.
Facebook worked with a team of social psychologists to come up with lists of positive words ("yay," "happy," and "awesome," for example) and negative words ("sad," "doubt," "tragic.")
It works in USA only yet.http://apps.facebook.com/usa_gnh/ http://apps.facebook.com/usa_gnh/
SOCIAL NETWORKS
SOS Gardener app
Unique fundraising Facebook app for children charity organization SOS detske vesnicky.You choose the present you want to grow for children and with sending donor SMS (DMS) you water and plant them.
DMS works only from Czech Republic http://apps.facebook.com/zahradnik
Lufthansa My Sky Status
Web app that sends location, departure and arrivals of your flight to your Twitter and Facebook account.
Perfect for friends that have to pick you up at the airport.
Mobile app is expected.
http://myskystatus.com/ http://myskystatus.com/
One way ticket - Facebook app
Do you have some Facebook friends that you started to hate? Nominate them for “frienemies”! Top 20 most nominated frienemies will be given trip to LA or Phuket…one way.
From V Australia - Australia's newest international airline.
http://www.facebook.com/vaustralia
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Google Street View Guys
Funny story how Google Street View is made.
Watch it, just for fun
http://www.collegehumor.com/video:1922981 http://www.collegehumor.com/video:1922981