Embed Size (px)
DESCRIPTION
Dan Martin, Chameleon Digital impact conference www.charitycomms.org.uk/events
Citation preview
DIGITAL IMPACT?
5
Flickr: trustypics
6
Flickr credits, L-R, Maffo, Abstract Gourmet, Saucy Salad, 2Tales, kimubert, alachia, TheCulinaryGeek, magpiebride, arbyreed, Renée S. Suen, pareeeric, Sam Howzit, Hobbit_71, zigazou76, moreno0101, epSos.de
Web writing
SEO CPC
Social Email
Content strategy, user research, responsive design, mobile, PET, IA, UX, CRO, re-marketing, behavioural modelling, etc…
7
EVOLUTION OF DIGITAL WITHIN ORGS
DIGITAL REFRAMES
QUESTIONS
9
DIGITAL REFRAMES QUESTIONS
10
DIGITAL REFRAMES QUESTIONS
DIGITAL BRINGS
COMMUNICATIONS &
FUNDRAISING
TOGETHER
12
COMMS + FUNDRAISING
ADVOCACY EMAIL FUNDRAISING DONATION
DIGITAL SHAPES
PLANS
14
DIGITAL SHAPES PLANS
DIGITAL GIVES
YOU ANSWERS
16
17
DIGITAL GIVES YOU ANSWERS
18
DIGITAL GIVES YOU ANSWERS
DIGITAL IMPACT?
IT’S JUST IMPACT
ABOUT/
CHAMELEON
The Experts in Digital for
Charities.
Chameleon is a digital first
agency with creativity at its
core.
Based in Farringdon, London we
have 14 years’ experience
delivering creative and
innovative solutions that
engage and inspire in an
always-on world.
23
• Audience research
• Business analysis
• Content strategy
• Information Architecture (IA)
• UX
• SEO
• PPC & Google Grants
• Social media marketing
• Email marketing
• Digital fundraising
• Conversion rate
optimisation
• Website design
• CMS development
• eCommerce
• Systems integration
• Hosting
• Application support
WHAT/
WE DO
