Group Members

• Akshay Mahurkar• Mohak Joshi• Mansi Tamhane• Karishma Amarnani• Durga Masurkar• Mihir Shah

Foundation of Firstcry

Supam Maheshwari, an engineer and IIM-A

alumnus along with Amitava Saha, an IIM-L

alumnus identified market opportunity in the

baby care market

Low presence of physical shops in India

& increasing internet penetration led to

the idea of online shopping

They co-founded Firstcry.com in November

2010.

Key milestones

2010 2011 2014

Nov 2010Company was founded

Nov 2010Company was founded

Jan 2011 Firstcry & Goodlife, its sister company raised $14 million (68 crores)

Jan 2011 Firstcry & Goodlife, its sister company raised $14 million (68 crores)

64

2013

Mar 2013Revenues reached Rs.100 Crore

Mar 2013Revenues reached Rs.100 Crore

Jan 2014FirstCry raised $15M Series C Round from Vertex, IDG, and SAIF

Jan 2014FirstCry raised $15M Series C Round from Vertex, IDG, and SAIF

Mar 2011Franchisee model, opened stores in Bhilai, Dehradun, Haridwar, Kanpur, Bharuch

Mar 2011Franchisee model, opened stores in Bhilai, Dehradun, Haridwar, Kanpur, Bharuch

Aug 2014Announced plans to expand physical presence from 80 stores to 400 stores in 2017

Expanded tie ups to 6,000 hospitals across 18 cities

Aug 2014Announced plans to expand physical presence from 80 stores to 400 stores in 2017

Expanded tie ups to 6,000 hospitals across 18 cities

Dec 201115000 customers and 4000 product offerings; tie ups with 150 international brands

Dec 201115000 customers and 4000 product offerings; tie ups with 150 international brands

Apr 2013Awarded as the most Popular Online Site at Child Magazine Awards at Delhi

Apr 2013Awarded as the most Popular Online Site at Child Magazine Awards at Delhi

Product Portfolio

70,000+ products with tie ups with 400+ international brands

Baby diapers Feeding and nursing Bath, skin & health care Toys and gaming Clothes and footwear Baby gear and nursery Birthday & gifts Books, CDs & school supplies Moms and maternity

BUSINESS MODEL

BUSINESS

CONSUMER

PERFORMANCE RANKING

Firstcry.com was registered 4 years 2 months ago It has a alexa rank of #5,326 in the world It is a domain having .com extension It is estimated worth of $ 1,658,880 This site has a Google Page Rank of 4/10 It has a daily income of around $ 1,536.00 As no active threats were reported recently firstcry.com

is SAFE to browse

BRANDS ASSOCIATED WITH THEM

Firstcry’s Reach

• Internet Penetration

• 70,000 items on inventory and tie ups with over 700 top International and Indian brands

•  Spread over an area of 1400 square feet, firstcry has 70 offline stores are mostly located in Tier 1 cities like Bangalore, Chennai, Noida etc.

• Claims to have touched 15 lakh parents so far, and growing at 100% YOY

• BabyHug is the apparel brand and CuteWalk is the footwear brand that they have launched.

•  Considered the leader in its segment, competing against retail chains such as Mom & Me and a host of online players

• Wide reach, low cash-burn 

Marketing Strategies

• SEM = SERP

• Brand Awareness

• Site Consideration

• Innovative offer

• Shopping Experience

• Marketing Channels – Online Ads, SMS, Mailer, Billboard

• Converting Strangers into friends and friends into customer.

• Prospective Customer = Discount / Repeat Customer = Mailers

• Organic Sharing

Crowdsourcing

Payment Gateway

• Credit Cards

• Net banking

• ATM & Debit Cards

• COD (Cash On Delivery)

• Easy EMI

• Payback

• Cheque

• *Wallet

COMPETITORS

BABY OYE MOTHER CARE

HOW ARE THEY DIFFERENT

Large Stock Keeping Wide range of goods Ranges from Maternity

accessories to kids till the age of 9

Delivery and return policy

• No Fuss Easy Returns Policy:-We have a 30 day return policy for Clothes & Footwear and a 7 day return policy for all other items except for products such as Diapers, Wipes, Creams & Breast Pumps for which no returns are accepted.

• Clothes & Footwear -30 Days from Delivery Date.

• Other Product Except for Food and Personal Products-7 Days from Delivery Date

Logistics

 “Next Day Delivery Service”. Under this service orders placed before 6 PM will be delivered the next business day and orders placed after 6 PM will be delivered the day after.

This service is currently offered at no extra cost by First Cry. Delivery time is calculated basis business days i.e. days on which all

logistics and supported services are operational. Therefore Next Day Delivery will be applicable on all days leaving Sundays and Regional/National Holidays. 

We will send you an email confirming your order which will also have products with Next day delivery products. You can also check the Next day delivery products by logging in to your “My Account” section and under “Order History” tab.

 Our delivery partners will attempt to deliver the package thrice before it is returned back to our warehouse.

Special Diwali Offers Daily Deals Daily best buys Express shop win Special vouchers

Delivery Schemes