SOCIAL MEDIA SPONSORSHIP CAMPAIGN

➡ Microsoft Tag is a new kind of bar code that connects anything in the real world to information, entertainment, and interactive experiences on a mobile phone

➡ Users download the Microsoft Tag Reader to their mobile device and scan codes using their phone’s camera

IZEA teamed Microsoft with rap superstar Diddy to create a unique consumer promotion for Microsoft Tag for the 2010 Christmas holiday season.

The launch of the Microsoft Tag campaign coincided with the release of Diddy’s album Last Train to Paris.

IZEA conceptualized, designed and hosted a minisite experience utilizing Diddy’s likeness as the centerpiece and negotiated access to exclusive Diddy content for use in the campaign.

Sponsored Contentdrives readers, fans

and followers to clickand visit

Download

User Actions

DRIVE CONSUMERS

New users that didn’t have MicrosoftTag Reader were promoted to download it

Scan

Users scanned tags in order toget content, vote or register to win

Share

Users were encouraged to shareon Twitter and Facebook

Minisite Experience

IZEA Platform

➡ Diddy Tweeted to his 3.1M followers over 12 days‣ 24 Tweets from Diddy in total‣ Additional Sponsored Tweets were used to support the effort

and spread the message beyond Diddy’s fans

➡ IZEA’s Sponsored Tweets platform was used to manage the campaign, schedule the tweets and track performance‣ Each tweet included a hashtag and unique tracking link‣ Ensured all tweets included proper disclosure

#12daysoftag - scan the tag to get an invite to my live listening party tonight at 9pm, thanks to sponsor @microsoftag http://spn.tw/1234

RT @iamdiddy: SEE THIS!! Exclusive behind the scenes video of me from the album! @microsofttag - exclusive sponsor #12daysoftag http://spn.tw/tObJ8

Wow! @iamdiddy and @microsofttag are giving away $50k to charity over #12daysoftag check out http://bit.ly/msfttag

I'm entered to win a @iamdiddy signed @xbox - You can enter to win and vote to give $10k to a #12daysoftag charity http://bit.ly/12dotday5

➡ Site located at 12daysoftag.com‣ Launched 12 days prior to Christmas

➡ Each day users were presented with a new Microsoft Tag. By scanning the various tags users were able to:‣ Download exclusive Diddy content‣ Vote for a charity to win $10k‣ Register to win a Diddy signed XBOX

➡ Fifteen charities were selected to compete against each other for a chance to win a $10k donation from Diddy.

➡ The charity with the most scans of their tag won‣ Each charity voting comprised of 3 different charities

➡ Generated over 1,800 tweets using #12daysoftag‣ Aggregate of 73 Million follower timelines on Twitter

➡ Over 200 mentions on websites and blogs‣ Mainstream media coverage‣ Blogs, Forums and social sites

➡ Built strong celebrity affinity with Diddy‣ Grammy winning recording artist‣ Reached over 3.1 Million unique followers on Twitter

➡ Raised awareness of Microsoft’s charitable work

FOR MORE INFORMATION CALL 1.877.525.IZEA