Instead of a megaphonenow it is time to listen andhave a conversation

Training & Workshops

IS YOUR ORGANIZATION READY TO USE AND BENEFIT FROM SOCIAL MEDIA?

Affects Various Organizational Levels‣ Management.‣ Communications, marketing and sales.‣ R&D and customer service.‣ IT and HR.

Potential Areas of Application‣ Customer communities and partner networks.‣ Developing customer service.‣ Increasing transparency.‣ Improving internal & external communication.‣ Developing teams and their practices.‣ Networking and recruitment.‣ Product ideas and innovation processes.‣ Organizational learning and education.‣ New marketing concepts and approaches.‣ Leadership in digital environments.

Social media is so much more than just Facebook and Twitter.

IBM, Ikea, Starbucks, Dell, Nokia, Ford, Obama and many others have successfully benefited from the use of social media in their operations. When well implemented, social media is not just a detached marketing tool, but an integral part of all business activities.

Improve your return of investment in digital working environments and online communities. Improve leadership and customer service. Empower your employees to achieve more together.

• Acquire more customers and serve them better based on more advanced metrics.

• Collect better ideas and take them into action as concrete products.

• Inspire your staff to increase efficiency with digital tools and online collaboration.

Go deeper and get ahead withthe best experts on the field.

LECTURES

• Speeches and panel discussions.• A session lasting up to 2 hours.• Material and possible recordings.• Also online webinars and presentations.

OUR SERVICE INCLUDES

Make your event a success by having one of

our leading Finnish speakers at your event.

Our professionals have at least 10 years of

international experience on grasping the

opportunities of social media in organizations.

Our diverse backgrounds will guarantee a spot on

approach for every market, audience and event.

Our customers include some of the largest

enterprises, leading growth companies, public

institutions, research centers and universities.

TEEMU ARINASocial media in work, management and learning.Net generation.

SAM INKINENCreativity and innovation processes. Futures studies.

ESKO KILPIInteractive value creation. Management in digital working environments.

JUHANI VÄKIPARTASocial media and social change. International markets.

TOMMI RISSANENDigital ecosystems and new media technologies.

HARRI LAKKALASocial media in the enterprise.

SOCIAL MEDIA 101 TRAININGSocial Media in General‣ Phenomenon, statistics and key terms.‣ Impact on organizations and society.‣ History and future outlook.

Social Media Services‣ General and market specific tools and services.‣ Case stories and best practices.

Social Media Monitoring and Metrics‣ Identifying keywords and target groups.‣ Social media monitoring tools and practices.‣ Metrics and competitive intelligence.

Building a Social Media Architecture‣ Search engines and search engine optimization.‣ Connecting services together.

Social Media Governance‣ Strategies and tactics.‣ Leadership in digital environments.‣ Staff roles, resources and guidelines.‣ Best practices on participating on online

discussions.‣ Copyright, security and privacy issues.

Risk management.

• Half day – Basic overview.• 1 day – More case stories and

more time for discussion.• 2 days – Deeper, wider and more

even more interaction.• Sessions include material.

OPTIONS

Our training session will focus on going

through social media principles in an

understandable, visual and engaging way.

Theory and practical examples support

each other. The session will provide its

participants with a wide overview and

basic starting points for using

social media in their practice.

Workshops as seeds for success.

SOCIAL MEDIA IDEASHOP

• Two facilitators.• Half a day workshop.• Report and material.

OUR SERVICE INCLUDES

The idea generation workshop aims to

crystallize future opportunities based on

current business requirements. Quickly

generate ideas about the real value of social

media in your own organization.

The session creates foundations for practical

implementations, guidelines and strategic

thinking. Participation will motivate

ownership and help to identify bottlenecks.

Opportunities will open from the personal,

organizational and customer centric points

of view. Values, principles, practices, tools

and channels will be discussed.

Our energetic, idea rich and result oriented

session will last for half a day. We will

utilize various interesting participative

methods for group interaction. After the

session you will receive a visual summary

report and suggestions for next steps.

CLOUD COMPANY STRATEGY WORKSHOP

• Interview and background research.• Half a day workshop.• Two facilitators.• Report and material.

OUR SERVICE INCLUDES

You don’t need a social media strategy.

What you need is a strategy that

enables the implementation of digitally

distributed practices in your business.

In the digital era, the communication

practices of many organizations are based

on old paradigms of communication. As

an example, most meetings have more or

less the wrong people present. The most

practical way to increase efficiency is to

improve your communication practices.

Due to digitalization the business

environment becomes more and more

real-time. The central principle of work

becomes creative work that we do in

interaction. Organizational tools and

processes need to be improved to match

the requirements of digital environments.

In the workshop we will discuss and

create the first draft for a successful

communication strategy.

Workshop facilitators.

TEEMU ARINA is focused on management,

work and learning in social media. He is an

internationally known public speaker, consultant,

writer and CEO of Dicole Ltd. Arina has practiced

technology entrepreneurship for over 10 years and

has worked as an advisor on many international

projects involving social media. In the last few

years he has delivered hundreds of presentations

at recognized conferences, summits and

universities in Belgium, USA, UK, Netherlands,

Germany, Finland, Russia and Italy.

Blog: http://tarina.blogging.fi

Twitter: http://www.twitter.com/tar1na

KEYWORDS AND TOPICS:

★ Social media ★ Open innovation

★ Online learning ★ Net generation

★ Digital ecosystems ★ Service design

ESKO KILPI focuses on the challenges of

knowledge work and digital work environments.

As an internationally known executive adviser

Kilpi has delivered numerous keynote

presentations at management conferences

globally, authored many books and participated

in leading academic research. As an international

consultant he advises both public sector

organizations and leading global multinational

companies in Nordic countries, Europe,

Middle-East, Far-East and USA.

Blog: http://eskokilpi.blogging.fi

Twitter: http://www.twitter.com/eskokilpi

KEYWORDS AND TOPICS:

★ Interactive value creation ★ Knowledge work

★ Management in digital work environments

★ Social software in the enterprise

★ Communication strategies ★ Peer-production

SAM INKINEN is a well-known Finnish media

scholar, lecturer, futurist, writer, journalist and

consultant who has traveled to over 100 countries.

Sam Inkinen has written, edited or co-edited

dozens of books and articles regarding media,

technology and culture. He lectures regularly in

various European universities and acts as an

advisor for several R&D projects regarding content

services, social media, experience economy,

creative processes and innovation.

Website: http://www.inkinen.orgKEYWORDS AND TOPICS:

★ Creative processes ★ Art, design & culture

★ Open innovation ★ Futures studies

★ Service design ★ Media research

★ Experience economy and network society

Fredrikinkatu 61 A, 8th floorPo.box 955FI-00101 Helsinki, Finland

Dicole Ltd. – Contact Us for Details.+358 9 2316 4424 sales@dicole.comwww.dicole.com

dicole

Working digital communities and strategies