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Designing & Orchestrating the ExperienceSitecore in data-rich environments
Jeroen den UijlDigital Strategist+31 6 50 45 97 [email protected]
©2016 Avanade Inc. All Rights Reserved.
INTRODUCTION
©2016 Avanade Inc. All Rights Reserved.
FACTS & FIGURES
2000 28000 80 350Joined venture of
Accenture &
Microsoft
Employees
worldwideLocations in 23
countries
Employees in The
Netherlands
©2016 Avanade Inc. All Rights Reserved.
OUR SERVICES
CloudDigital Business
Applications
• Digital Marketing
• Digital Marketing Analytics
• Digital Sales and Service
• Digitizing the Employee
Experience
• Digital Operations (IoT)
• Digital Enterprise Analytics
• Digital Strategy
• Customer Analytics and
Insight
• Cloud Transformation
• Unified
Communications and
Collaboration
• Cloud Advisory
• Connected Retail
• ERP for Financials and
Procurement
• ERP for Distribution
• ERP for Manufacturing
• ERP for Services Industries
• ERP for Energy and Utilities
• Custom Application Development
• Application Managed Services
• Application Modernization & Migration
• Application Optimization
• Collaboration Application Development
• Collaboration Application Modernization
& Migration
• Collaboration Managed Services
• Collaboration Technology Optimization
• Infrastructure Managed Services
• Infrastructure Modernization & Migration
• Infrastructure Optimization
Technology
Services
We’re proud to be Sitecore’s
only Global Platinum Partner
6Sitecore Global Delivery Centres
in 5 time zones
Microsoft’s Largest Azure Partner
Most Sitecore Implementations on
Microsoft Azure
14Sitecore Awards
Sitecore customers,
with projects delivered in
22 countries
125+
1,500
Sitecore’s only global
platinum partner
1000+Sitecore
consultants
3 Sitecore trainers on staff
Sitecore Certified devs,
14 Sitecore MVPs
Business
TransformationDigital
InnovatorBest UX
Best Azure
Site
People’s
Choice
2-time NA
Overall
Winner
Asia
Overall
Winner
Australia
Overall
Winner
Medical &
Healthcare
Manufacturing
Automotive &
Technology
Media &
Advertising
Entertainment,
Sports & Leisure
©2016 Avanade Inc. All Rights Reserved.
VISION
©2016 Avanade Inc. All Rights Reserved.
DESIGN THE EXPERIENCE
ORCHESTRATE THE EXPERIENCE
©2016 Avanade Inc. All Rights Reserved.
“The failure of a single interaction
threatens a customers entire
perception of a brand”
Scott Liewehr
©2016 Avanade Inc. All Rights Reserved.
“It’s no longer about how brands
look but about how they behave”
Jon Bains
Design
Insight
Technology
©2016 Avanade Inc. All Rights Reserved.
CASES
ELECTRONICS
RETAILER
Innovation on a X-Large scale
Greenfield Project
AX (ERP) / Microsoft CRM / Sitecore
Focus on customer experience
Best practise approach
New store / physical store in team
SITE
Personalisation
Dynamic content
New / loyal customer
Store proximity
Automatic flows (abandoned cart)
STORE
Digital meets Physical
Instore connectivity / Endless Aisle
Responsive wall / Interactive screens
Interactive end cab / Social wall
Book time instore
Digital service center instore
Mobile app
EMPLOYEE
Empowering store employees
Customer data
Payment
Digital service center instore
Heat mapping
Predictive analytics
LEARNINGS
Learn as we grow
Push innovation
Start engagement analytics from day 1
Train Sitecore capabilities
©2016 Avanade Inc. All Rights Reserved.
FORMULA 1
FACTS & FIGURES
21 races
5 continents
9 months
Broadcast in 200 territories
Cumulative audience of 1.5 billion
400 million unique viewers
©2016 Avanade Inc. All Rights Reserved.
WILLIAMSFANS & DIGITAL
Social Media
4.7 million combined social
media followers
745,000 team page likes
Highest level of engagement per
page like among F1 teams
546,000 team followers
269,000 team followers
YouTube
2.8 million views of unique
Williams content
©2016 Avanade Inc. All Rights Reserved.
DIGITAL
TRANSFORMATIONROLE OF AVANADE
Key Objective
To digitally transform how Williams
Martini Racing works on and off the
track, and showcase how Avanade
helps its clients get ahead of the
competition.
Data / Third party data
Analytics
Technology integration: Project integration across all
Williams divisions for example: AERODYNAMICS, DESIGN
AND MANUFACTURING RACING
Cloud: Azure
Sitecore CMS
WILLIAMS
RESULTS
300 windtunnel hours saved
5 weeks to deliver new website on
Sitecore in Azure
28 digital projects in the 3 year
pipeline
CRICKET AUSTRALIA
OBJECTIVES
Deliver a world class fan experience
Transform fan engagement
Content management
Marketing analytics
Social media
User engagement / personalisation
eCommerce
Mobile / tablet
CRICKET AUSTRALIA
SOLUTION
Leveraging existing assets
Creating new assets for new channels
Sitecore XD for personalisation
Microsoft CRM – single view of fan
Accenture Video Solution
CRICKET AUSTRALIA
RESULTS
Innovative expertiences
Notification / Match Center ‘Boss
Mode’
New devices / channels
COOP
FACTS & FIGURES
Largest supermarket chain in Italy
1,467 stores
55,000 employees
Revenue 13.1 Billion
https://youtu.be/y-uPMVHDjfk
EXPO MILANO
PLATFORM FOR INNOVATION
Feeding the planet, energy for life
20 – 24 million visitors
140 landen
Where innovation and tradition meet
The supermarkt of the future
The art of the possible
NEW EXPERIENCE
IMMERSIVE & EFFECTIVE
Unique – natural interface
Modular – different scenarios / different size
& types of organizations
Replicable – different retail formats
TOUCH POINTS
INTERACTIVE TABLES
Natural user interface
Kinect sensors detect interaction
Detailed product information
Story telling
TOUCH POINTS
VERTICAL SHELVES
Touch based
Detailed product information
Story telling
TOUCH POINTS
SECOND SCREEN
Tablets
Augmented on the overhead screens
Detailed product information
Customer interaction
Central managed media
Personalised media
TOUCH POINTS
MOBILE APP
Proximity marketing technology
Display customized assortment
In-store navigation
Personalized product suggestions
Social media – community feel
TOUCH POINTS
REALTIME DATA VISUALIZATION
Data collection of visitors, sales and
internaction
Realtime infographic engine
Rendering of product journey
Realtime statistics & inforgraphics of data
collected within the store
Predictive analytics
©2016 Avanade Inc. All Rights Reserved.©2016 Avanade Inc. All Rights Reserved.38
©2016 Avanade Inc. All Rights Reserved.
CONCLUSION
CONCLUSION
WHAT HAVE WE LEARNED
Push innovation
Start engagement analytics from day 1
Train Sitecore capabilities
Leveraging existing data / content
The art of the possible
©2016 Avanade Inc. All Rights Reserved.©2016 Avanade Inc. All Rights Reserved.
ContactJeroen den Uijl
M: +31 6 50 45 97 26
