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SHE ( A women can
Think about)WE care WE share & We love our
customers
05/02/2023
Profile
Submitted To-Haseena Akter Department of BBA International Islamic University Chittagong
Submitted By-Saira Negar-B121213 Sanjida Hossain-B121211 Shorayet Kamrul Imoon-B121208 Sharmin Akter Akhi-B121209 Afnan Fatema-B113226
05/02/2023
Executive Summary
To introduce a new era of business module in Bangladesh, we are people of five members are going to establish a superstore named “SHE”, a unique, universal, and versatile sales floor for the women and girls . It generally provides almost every kind of female goods. To make it successful we have chosen both developed and developing region of Chittagong city to inaugurate one outlet initially. Our form of organization will be general partnership. Since we will general partnership we ourselves will serve every kind of management functions. Besides we are highly experienced and linked with various financial organizations which will help us getting loan and monetary backup. We have a few other strengths which are more enough to drive our weakness. Moreover, we have corporate lobbing so that we can acquire strategic and competitive advantage.
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Mission Statement The mission will be to exceed the Female customers’
expectations in every sense by providing ambiance
for every sensory perception. The atmosphere and product will please the customers hearing, taste,
smell, touch and sight, and provide an exciting
creative environment. The employees will be trained with exceptional customer service and will be empowered to make decisions based on the business
philosophies.
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Goals and Strategies
1. Short-term goal: Use the quality of our service and advertising to soon become well-known throughout Connersville.
2. Long-term goal: Expand the business to other locations and include new product.
3. Strategy: Work hard to have the best quality product and service in town and surrounding areas.
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Legal Structure
My business will be run as a partnership Business.
All debts and liabilities of this business will be distributed according to the ratio.
Business will be registered according to partnership law.
As it will be partnership business it can not be terminated without partners concern.
BUSINESS EXCELLENCE MODEL
process Customer SatisfactionLeadership Policy & Strategy
Impact of SocietyResources
People SatisfactionPeople Management
Business Result
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Management PositionsNAME PHONE NO. AMOUNT OF
SHAREPOSITION IN THE
MANAGEMENT
Saira Negar 01816059*** 20% DIRECTOR
Sanjida Hossin 01861217*** 20% GENERAL MANAGER
Sharmin Akhi 01859364*** 20% Director of sales and marketing
Sharayet Kamrun Aimun 01819848*** 205 HUMAN RESOURCE
DIRECTOR
Fateema Arakani 01704921*** 20% FINANCIAL CONTROLLER
Lubna Islam 0174-2965*** 0% DIRECTOR OF SALES AND MARKETING
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SCHEDULE OF REMUNERATION
POSITION NO. MONTHLY SALARY
(RM)(A)
EPF 13%(RM)(B)
SOCSO 2%(RM)(C)
TOTAL AMOUNT
(RM)(A)+(B)+(C)
General Manager
1 2200.00 286.00 44.00 2490.00
Administration Manager
1 1500.00 195.00 30.00 1725.00
Marketing Manager
1 1610.00 209.30 32.20 1851.50
Operation Manager
1 1000.00 130.00 20.00 1150.00
Financial Manager
1 1700.00 221.00 34.00 1955.00
General Worker
1 800.00 104 16.00 920.00
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ADMINISTRATION BUDGET
ITEMS FIXED ASSETS(RM)
MONTHLY EXPENSES (RM)
OTHER EXPENSES (RM)
Land & Building 0Furniture & Fittings
147000.00
Renovation 37000.00Salary (EPF&SOCSO)
10091.00
Rent 40000.00Business License & Registration
2500.00
Telefon and Wi-Fi
200.00
Water 500.00Electricity 2500.00
TOTAL 184000.00 53291.00 2500.00
Strength Weakness Opportunity Threat
SWOT analysis
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Strengths We offer multiple category of product line and
wide range of variety. We have enough source to supplyWe offer at friendly environment Children corner are available with multiple
amusement items. E- marketing and home delivery Skilled and committed employee Every kinds of women accessories in a floor
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Weakness:
Unfamiliar concept in our country Many alternatives are existsComparatively high cost
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Opportunities:
Unavailability of super shop. New generation ladies are habituated to
purchase anything from super shop rather from usual bazaar.
Change in life style Increase number of outlets in potential areas Good profit professional
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Threats: Political Instability Financial instability Transportation problem Power shortage that increase our cost Established local market
Market Summary
05/02/2023
The people of Chittagong are mostly aristocrat who are willing to pay enough for good product.
Chittagong is also considered as a great place for working and independent women. Who are very conscious about their brand and product quality.
School and College girls of Chittagong are mostly conscious about their fashion séance.
The per capita income of people in our country is increasing gradually which is an indicator of increasing spending power.
Departmental store only for girls will bring a different and high customer satisfaction.
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Product ListsHair products
Under garments
Clothes
Shoes
Bags
Goggles
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Product Lists
Borkha
Hejab
Perfumes
Watches
Sanitary products
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MARKETING PLAN
Marketing plan can be defined as outlines the specific actions entrepreneur intend to carry out to interest potential customers and clients in our product and persuade them to buy the product offered.
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TARGET MARKET
Working Women
School & College students
Fashion concern ladies
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MARKET SIZETARGET MARKET NUMBER OF TARGET
MARKET(MONTHLY)
MARKET SIZE(RM)
Fashion concern ladies
27% 158 000.00
Working Women 43% 250 000.00
School & College students
30% 180 000.00
Total 100% 588 000.00
05/02/2023
Competition
Direct completion will come from Mina bazar,
Khulshi Mart, WalMart,Agora.
Though no competitors offer Special Products
For Ladies .
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Research & Development
The R&D sector cost will be made in the following way-
Different ideas from different professionals. Promoting Brands. Experienced Worker. Other possible sources.
Around of the gross profit in R&D sector.5%
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Required manpower
Supervisor
Accountant
Floor women
Guard.
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Sale Forecast
05/02/2023
SALES FORECAST
Month
Sales
Unit RM
Month 1 13440 47,040.00
Month 2 13490 47,215.00
Month 3 13540 47,390.00
Month 4 13590 47,565.00
Month 5 13640 47,740.00
Month 6 13690 47,915.00
Month 7 13740 48,090.00
Month 8 13790 48,265.00
Month 9 13840 48,440.00
Month 10 13890 48,615.00
Month 11 13940 48,790.00
Month 12 13990 48,965.00
05/02/2023
MARKETING STRATEGY
Price
Product
Place
EconomySlow Economic Recovery. We anticipate a slow-growth economy, recovering from an economic recession.
Business Growth
Annual Growth Rate Percentage: We anticipate modest growth over the coming years. The financials account for the following growth projections:
Year 2: 6% Year 4: 4%Year 3: 5% Year 5: 4%
Weekly Sales Variance Friday will typically be our best sales for the week. The
sales volume for all other days is represented as a percentage relative to Saturday.
Therefore our weekly sales will vary as follows:
Monday: 55%, Tuesday: 60%, Wednesday: 75%,
Thursday: 95%, Friday: 100%, Saturday: 90%
Market Promotion
Signboard Online page Magazine Grand Opening Leaflet
Customer Attraction
Coupons Sponsorship Discount Membership Cards Decoration
05/02/2023
MARKETING BUDGET
Type Fixed Asset (RM)
Monthly Expenses (RM)
Other Expenses (RM)
Signboard 3,500.00
Online
Advertising1,851.50
Magazine
(Advertisement)200.00
Grand Opening 3,000.00
TOTAL 3,500.00 2,051.5 3,000.00
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OPERATION PLAN
05/02/2023
OPERATION OBJECTIVE To optimized our customer’s satisfaction To create a variable new sides in our
business To accomplish consistency in the services
offered To resolve any of operation problem and
make all the operation process run efficiently
To ensure that all of the operation process in our business is functioning well to meet the demand of our customers
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Borkha zone
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Beauty Product Department
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Ladies BagsDepartment
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Sanitary products department
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Cosmetics
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Hijabs Department
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Shoes Department
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Clothes Department
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Jewelry Department
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Goggles and Perfumes
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OPERATION BUDGET
Type Fixed Asset Cost (RM)
Monthly Expenses (RM)
Other Expenses (RM)
Operational
Equipment200000
Decoration 400000
Salary
(EPF&SOCSO)
13110
furniture 300000
Other
Equipment's
70000
TOTAL 600000 313110 70000
05/02/2023
Supporting Documents/Sources
My facts came from my group members. Logoease.com helped me make my business logo I also received some ideas for my pricing and products
from Websites. All pictures of my products came from
google.com/images
05/02/2023
Acknowledgment
We are grateful to our almighty Allah to give us the ability to complete the Assignment successfully. Special thanks to our course teacher for giving us enough instruction and other helps and finally thanks to all the concerned party.
05/02/2023
THANK YOU!