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Samir PalnitkarPresident @ShopSocially
Presenters:
Kristen St. PeterDirector, E-Commerce @AvenuePlus
How To Get Upto 40% More Revenue
From Your Holiday Traffic?
Avenue – ShopSocially- DemandwareUnveils The Secret Of
Liz LynchPartner Marketing Specialist @Demandware
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Introductions
Conversion Challenges during holiday season
Marketing strategies adopted by Avenue
Strategies to achieve 40% More Revenue
Questions and Answers
AGENDAAvenue, ShopSocially and Demandware Webinar
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Demandware Commerce
Demandware’s Total Solution for Commerce
Demandware services
Demandware community
• Retail experts to grow and optimize your business
• Dedicated account managers to ensure your success
• Operational and technical support to meet your needs
• Partner and developer certifications to ensure expertise
• Thousands of like-minded retail professionals
• Pre-built integrations to complementary technologies
• Community interaction through conferences, meet-ups, roundtables, etc.
• Online communities with shared intellectual assets
Demandware Commerce Cloud
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Demandware Commerce Cloud: Architecture
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Demandware Commerce Cloud
CORE SERVICES
ROLE-BASED TOOLS INTEGRATION LAYER
CONSUMER INTERACTION POINTS
RETAIL DATA MODEL
PLATFORM OPERATIONSMulti-tenant Framework Global Release Model Security Disaster Recovery
Customer Order Product Inventory Promotion Interaction Store
Descriptive Analytics Predictive Analytics
Content Management Merchandising & Marketing
Store OperationsOrder ManagementTransaction Management
AVENUEFashion Exclusively For Plus Size Women
Leader in the plus-size fashion industry Committed to offering trend-right, quality products for every season Focused on fit and comfort Besides the online e-commerce store, Avenue has approximately 300 offline
stores in market Avenue is leveraging ShopSocially apps on Demandware Platform
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SHOPSOCIALLYPremium Social, Referral and Loyalty Platform
Unified, Enterprise grade, SaaS based marketing platform Offers Social, Referral and Loyalty Solutions 500+ Global Customers : Both B-to-C and B-to-B Verticals: Retail, travel, services, entertainment, events, hospitality, auto, finance etc. Integrated with Demandware platform: single cartridge available for all solutions
OUR CUSTOMERS
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Conversion Challenges During Holiday Season
Low Quality Traffic- Attracting Window shoppers
Less Social Proof: Purchase experiences not shared
Low Customer Retention - Clutter of deals confusing buyers
Ineffective Email Campaigns: Users’ inbox swamped
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Sales Issues You are Facing
CUSTOMERACQUISITION
CONVERSIONRATES
CUSTOMERLOYALTY
How Do You Solve Them?
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How Do You Solve These Issues?
CUSTOMERACQUISITION
CONVERSIONRATES
CUSTOMERLOYALTY
Avenue - ShopSocially- Demandware Are Opening Here The Box Of Unique Solutions For You
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ShopSocially Platform – For Up to 40% More Conversions
FULLY MANAGED SERVICESDesign | Integration | Best Practices | Management & Optimization | Monitoring & Reporting
BUILT-IN FEATURES
SOLUTIONS
SYSTEM INTEGRATIONS APIs | Unified User Profile | CRM, ESP, POS Data Connectors
ACQUISITION
A/B TESTING PERSONALIZATION AUTO SCHEDULING
DETAILEDREPORTING
MOBILE FRIENDLY
Referral Program
Social Gamification
Viral Email Acquisition
Social Login
Visual Commerce
Customer Q & A
Product Stories
CONVERSION
Customer Loyalty
LOYALTY
Shop with Friends
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AVENUE’S JOURNEY
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New-Age Viral Email Acquisition – powered by social media! Users Never leave the site so conversion rates are higher Acquire genuine email address and rich user profile data Built in virality that drives high quality referral traffic to the site
30%30% Boost in email acquisition rate
AVENUE’S STRATEGY 1AVENUE’S STRATEGY 1SOCIAL CONNECT (VIRAL EMAIL SOCIAL CONNECT (VIRAL EMAIL ACQUISITION)ACQUISITION)
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Referral post is created on Facebook Each social post drives quality referral traffic to the site
SOCIAL CONNECT TO GET BRAND ENDORSEMENTS
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AVENUE’S STRATEGY 2AVENUE’S STRATEGY 2SHARE-A-PURCHASESHARE-A-PURCHASE
Convert up to 10% of your shoppers into brand ambassadors Get up to 5 referral clicks for every share Acquire new customers via referrals Increase repeat purchases by 26% Create real time social buzz
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SHARE-A-PURCHASE TO TURN CUSTOMERS INTO BRAND AMBASSADORS
Colorblocked Print Tunic
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Colorblocked Print Tunic
SHARE-A-PURCHASE TO TURN CUSTOMERS INTO BRAND AMBASSADORS
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Each socially shared purchase generates a viral post, bringing in quality referral traffic to the site
Colorblocked Print Tunic
Check out our latest Winter Collection
SHARE-A-PURCHASE TO TURN CUSTOMERS INTO BRAND AMBASSADORS
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RESULTS
Increase in customer engagement and brand endorsement
1000s Of valuable customer referrals posts on social media
28.48% Conversion rate of users interacting through social connect
11.05X ROI for referral marketing efforts
14.88% Sales conversion rate for referral traffic generated through social sharing of purchases
Uplift in SEO Rank through social sharing and back links
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Strategies to Get Up to 40%
More Conversions
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MODERN DAY E-MARKETING STRATEGIES
Referral Program
Social Login
Visual Commerce
Customer Q & A
Customer Loyalty
+ 10-15%Increase in traffic
+ 15-20%Higher conversion
+ 25-40%Boost in repeat sales
ACQUISITION
CONVERSION
LOYALTY
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ACQUISITION SUITE1
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84% of consumers say they trust recommendations from family and friends about products.-Neilsen
People are 4X more likely to buy when referred by a friend -Neilsen
REFERRALS ARE THE MOST EFFECTIVE ACQUISITION CHANNEL
76% of consumers recommended companies they trust to a friend or colleague - Edelman
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REFER-A-FRIENDEnable Friend Referrals via website & email
Avenue
50$
Mobile Specific Sharing Options
Branded Experience
Customizable Incentives
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CONVERSION SUITE2
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Enable users to login via their social accounts 40% of new registrations prefer Social Login 92% users simply abandon the cart when they can’t remember their pwd! Increase customer registrations by 33% & conversion rate by 5%
SOCIAL LOGIN
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Convert Selfies into Sales! UGC photo aggregation via Facebook, Instagram, Twitter Powerful & authentic visual testimonials 15%+ increase in user engagement
VISUAL COMMERCE: GALLERY
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Leverage the passion & knowledge of your customers Authentic UGC for SEO boost and higher conversion Gain insights into customer decision process Increase engagement & conversion by up to 26%
CUSTOMER Q & A
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LOYALTY SUITE3
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THE VALUE OF RETENTION
5% increase in customer retention can increase a company’s profitability by 75%
Keeping current
customers
Attracting new
customers
cost
-
Attracting new customers will cost your business 5 times more than keeping an existing customer.
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Future Customers
Current Customers
Revenue
80% of your company’s future revenue will come from just 20% of your existing customers
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Customer retention
Profit
5%
70%
1X
5X80%
20%
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360 degree loyalty platform: ability to reward users for any desirable interaction Increase life time value of customers by up to 5X Increase in word-of-mouth referrals, reviews etc. Up to 26% uplift in repeat purchases 33
CUSTOMER DASHBOARD : Redemption Options
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Download Free eBook On How To Increase Social ROI This Holiday Season
A Comprehensive Guide to Increase Social ROI This Holiday Season
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Sign Up for ShopSocially’s services by Nov 30th and we will waive
the one-time setup fee (up to $3,000)Use code: SSAVENUE while signing up.
SPECIAL OFFER FOR TODAY’S ATTENDEES
Thank You Happy Holidays!
http://[email protected]
+1 650 701 7759
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