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Keith Smith Co-Founder & CEO BigDoor

Dealing with Failure - Keith Smith

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Keith Smith's presentation on the failure of Zango during the 2008 financial crisis and lessons he learned about minimizing the risk of failure. Given at StartupDay 2010. http://www.seattle20.com/startupday

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Page 1: Dealing with Failure - Keith Smith

Keith SmithCo-Founder & CEO

BigDoor

Keith SmithCo-Founder & CEO

BigDoor

Page 2: Dealing with Failure - Keith Smith

What I want to talk about today…

• The story of my previous company - Zango• 7 lessons I never wanted to learn

Page 3: Dealing with Failure - Keith Smith

NASDAQ Composite – 1999 to 2009The 10 Year Zango Story

A decade of utter joy, mixed with pain, covered with learnings.

Page 4: Dealing with Failure - Keith Smith

Started Zango a “playroom”

startup

NASDAQ Composite – 1999 to 2002

Raised Our Series A

FinancingDivorce

“too broke to file for

bankruptcy”

Zango as the Startup

Raised a “bridge”

Page 5: Dealing with Failure - Keith Smith

“Found” the right product

NASDAQ Composite – 2002 to 2008

Raised $40MM

Took on debt to buy companies

Zango as the Growth Machine

Hyper-growth begins

Page 6: Dealing with Failure - Keith Smith

Debt covenant is tripped

NASDAQ Composite – 2008 to 2009

Zango sold in (very)

short sale

Zango Dies

Lender’s call our loan –

sweep cash

23 Consecutive Quarters of Profits+ 1 Quarter of Losses

= Death

Founders pour millions into the

company

Page 7: Dealing with Failure - Keith Smith
Page 8: Dealing with Failure - Keith Smith

1. Make a lifetime decision

“Never give in, never give in, never; never; never; never - in nothing, great or small, large or petty

- never give in except to

convictions of honor and good sense”

“Never give in, never give in, never; never; never; never - in nothing, great or small, large or petty

- never give in except to

convictions of honor and good sense”

Page 9: Dealing with Failure - Keith Smith

2. Understand Your Equity Class

Page 10: Dealing with Failure - Keith Smith

3. Interview Your Replacement

Page 11: Dealing with Failure - Keith Smith

4. Know Your Core Values

Page 12: Dealing with Failure - Keith Smith

4. Know Your Core Values• More Fun...More Money: We have and enable fun and in doing so we

help our customers and partners improve their businesses.

• Customers Are Our Priority: We are passionate about our customers and partners and endeavor to respond to any request from them within two hours.

• The Platform Matters: The BigDoor API is available, consistent, secure, extensible and clearly communicated. We use agile methods and continuous deployment to move quickly and prefer to use open-source and make our code open-source as much as possible.

• Meritocracy Is Our Way: We value our employees and their results. We aim to promote and compensate based on merit by placing a premium on results.

• Spend Time & Money Wisely: We are committed stewards of BigDoor's limited time and money and this is reflected in the frugality of our ways.

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5. Build Your Team

Page 14: Dealing with Failure - Keith Smith

6. Know Which Balls To Drop

Page 15: Dealing with Failure - Keith Smith

7. Love Beats Money…Barely

Page 16: Dealing with Failure - Keith Smith

Thank You

Keith SmithCo-Founder & CEO

206-769-3536skype: keithlloydsmith

follow me: @[email protected]

Keith SmithCo-Founder & CEO

206-769-3536skype: keithlloydsmith

follow me: @[email protected]