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A Toy's StoryA Look into Disney Pixar's Consumer Products Department
Dawn RiversTwitter: @DawnRivers
A Toy's StoryA Look inside Pixar Consumer Products
- In this talk we'll learn about IPs
- Marketing and Consumer Products
- How to apply these principles to your game
@DawnRivers
How can something like consumer products inform my independent game?
➲ What is an IP?➲ What does that have to do
with my game? ➲ How can I use transmedia to
market my product?
@DawnRivers
What is Consumer Products?
➲ Before we can answer that, we should think about who would want high fidelity art for marketing or toys.
@DawnRivers
How does the client decide on a character for packaging?
➲ What character or film scenes will most appeal to the consumer to move the product off of the shelf?
@DawnRivers
Where do technical directors fit into the pipeline?
@DawnRivers
What are the challenges to rendering high-resolution images?
➲ What issues can come up?➲ How can I prepare ahead of time?➲ How does the image change in print?
@DawnRivers
Thank you!
➲ Please feel free to ask me any questions
@DawnRivers