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- How brands can achieve great cut through by using a highly targeted station. - Lots of video and audio examples of how Gaydar has not only changed peoples perceptions of what a highly targeted station can achieve, but also how brands that have good station synergy can realize positive sales and perceptions from the audience.
Citation preview
THE POWER OF DISCREET, HIGHLY TARGETED RADIO
BRANDS IN COMMERCIAL RADIO
“FUNNY, BUT SERIOUS”ARQIVA JUDGES 2008
COMMERCIAL RADIO DIGITAL STATION OF THE YEAR
2007/2008
NEXT THING NOW
NICHE RADIO IS ALREADY WELL BEYOND THE SPOT
EXPOSURE CROSS PLATFORM - ON AIR,ON DAB, ONLINE, ON SKY OR FREEVIEW,ON MOBILE, REAL ESTATE, LIVE EVENTS
INNOVATIVE CONTENT - BRANDED CONTENT, AFP, PRODUCT PLACEMENT ONLINE
CASE STUDY
CASE STUDY
THINKING BEYOND THE RAJAR BOOKS
THINKING BEYOND WHAT YOU PERSONALLY LISTEN TO
THINKING BEYOND YOUR PRECONCEPTIONS
CASE STUDY
GOVERNMENT ANTI-KNIFE CAMPAIGN
THE CULTURE OF CURIOSITY
NICHE CONSUMER RESEARCH ENABLES YOU TO DO THINGS BETTER
LOOK AT THINGS DIFFERENTLY
RESEARCH YOUR BRAND AND CAMPAIGN EFFECTIVENESS DIRECTLY
NICHE AUDIENCES ARE VERY BRAND LOYALHIGHLY INTERACTIVE
HIGHLY ENGAGEDHIGHLY RESPONSIVE
HIGHLY SAVVY
HIGHLY VOCAL
ONE SIZE NO LONGER FITS ALL
CUSTOMISE!
INHERITED MODELS NO LONGER APPLY
INHERITED MODELS NO LONGER APPLY
INHERITED MODELS NO LONGER APPLY
OUTTAKES
THE END
