21

David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

Embed Size (px)

DESCRIPTION

- How brands can achieve great cut through by using a highly targeted station. - Lots of video and audio examples of how Gaydar has not only changed peoples perceptions of what a highly targeted station can achieve, but also how brands that have good station synergy can realize positive sales and perceptions from the audience.

Citation preview

Page 1: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”
Page 2: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

THE POWER OF DISCREET, HIGHLY TARGETED RADIO

BRANDS IN COMMERCIAL RADIO

Page 3: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

“FUNNY, BUT SERIOUS”ARQIVA JUDGES 2008

Page 4: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

COMMERCIAL RADIO DIGITAL STATION OF THE YEAR

2007/2008

Page 5: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

NEXT THING NOW

Page 6: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

NICHE RADIO IS ALREADY WELL BEYOND THE SPOT

EXPOSURE CROSS PLATFORM - ON AIR,ON DAB, ONLINE, ON SKY OR FREEVIEW,ON MOBILE, REAL ESTATE, LIVE EVENTS

INNOVATIVE CONTENT - BRANDED CONTENT, AFP, PRODUCT PLACEMENT ONLINE

Page 7: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

CASE STUDY

Page 8: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

CASE STUDY

Page 9: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

THINKING BEYOND THE RAJAR BOOKS

THINKING BEYOND WHAT YOU PERSONALLY LISTEN TO

THINKING BEYOND YOUR PRECONCEPTIONS

Page 10: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

CASE STUDY

GOVERNMENT ANTI-KNIFE CAMPAIGN

Page 11: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

THE CULTURE OF CURIOSITY

Page 12: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”
Page 13: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”
Page 14: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

NICHE CONSUMER RESEARCH ENABLES YOU TO DO THINGS BETTER

LOOK AT THINGS DIFFERENTLY

RESEARCH YOUR BRAND AND CAMPAIGN EFFECTIVENESS DIRECTLY

Page 15: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

NICHE AUDIENCES ARE VERY BRAND LOYALHIGHLY INTERACTIVE

HIGHLY ENGAGEDHIGHLY RESPONSIVE

HIGHLY SAVVY

HIGHLY VOCAL

Page 16: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

ONE SIZE NO LONGER FITS ALL

CUSTOMISE!

Page 17: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

INHERITED MODELS NO LONGER APPLY

Page 18: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

INHERITED MODELS NO LONGER APPLY

Page 19: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

INHERITED MODELS NO LONGER APPLY

Page 20: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

OUTTAKES

Page 21: David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”

THE END