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danone.communities missionSupport and / or finance social Support and / or finance social
businesses that fit with Danone businesses that fit with Danone mission : bring health through food mission : bring health through food to as many people as possible.to as many people as possible.
3Bn < 3$
Key health/nutrition concerns
Micro Nutrition Issues- Iron (49% among children)- Vitamin B2- Calcium- Vitamin C- Vitamin A- Iodine and zinc likely
Source: Grameen/local NGOs
Macro Nutrition Issues
- 87% of protein source is vegetal (lentils and beans), deficiency in essential amino-acids likely
- Overall energy deficiency, particularly among young children (between 24% and 40% gap vs RDA)- Protein deficiency
Health Concerns- Stunting (41% of young children) - Diarrhoea- Polluted water (arsenic, bacteria)
Grameen Danone Food as a first pilot for Social Business
Key building blocksHealth through foodProximity / local business models Environment-friendlyFinancially sustainableDanone competenciesPartners, local entrepreneurs and NGOsInnovation (with potential for roll-out)A dedicated financial tool
Water Baby Food
FCPR investment
Focused on innovation
1001 FontainesCambodia
La Laiteriedu Berger, Sénégal
Immersion &
incubation
Pilot
Roll-out
Dairy
Africa
GDFLBangladesh
danone.communities fund
Social Business Investment
Vehicle
SocialBusinessEnterprise
Ex. Grameen-Danone
« Social » return on capital + Economic return on capital (2-3%)
10 %90 %
SocialBusinesses
(FCPR)
Monetary
The SICAV (Mutual fund)
• Low/safe return (including 50% AFD guarantee), liquid• Open to all (institutions, shareholders, employees, consumers,…)
danone.communitiesBoard of Directors
A network of communitiesDANONE employees (included retired ones!)NGOs (GRAMEEN, GAIN, GRET, CARE, 1001 Fontaines)Students, subscribers from the Genaral Public and soon consumers
… that you can meet online!
www.danonecommunities.com
Why does DANONE do this ?Part of Danone genes, economic and social project and our missionNo classical business model found to reach Bottom Of the Pyramid (BOP) in emerging countries or to address some social issues in developed countriesLearn new markets, new consumers, new ways of doing business, freedom to innovate beyond our limitsA new network, co-building solutions with stake-holders, including NGOsA huge impact on motivation of Danone people