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danone.communities mission Support and / or finance social Support and / or finance social businesses that fit with Danone businesses that fit with Danone mission : bring health through mission : bring health through food to as many people as food to as many people as possible. possible. 3Bn < 3$

danone.communities overview (01/2009)

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Page 1: danone.communities overview (01/2009)

danone.communities missionSupport and / or finance social Support and / or finance social

businesses that fit with Danone businesses that fit with Danone mission : bring health through food mission : bring health through food to as many people as possible.to as many people as possible.

3Bn < 3$

Page 2: danone.communities overview (01/2009)

Key health/nutrition concerns

Micro Nutrition Issues- Iron (49% among children)- Vitamin B2- Calcium- Vitamin C- Vitamin A- Iodine and zinc likely

Source: Grameen/local NGOs

Macro Nutrition Issues

- 87% of protein source is vegetal (lentils and beans), deficiency in essential amino-acids likely

- Overall energy deficiency, particularly among young children (between 24% and 40% gap vs RDA)- Protein deficiency

Health Concerns- Stunting (41% of young children) - Diarrhoea- Polluted water (arsenic, bacteria)

Page 3: danone.communities overview (01/2009)

Grameen Danone Food as a first pilot for Social Business

Page 4: danone.communities overview (01/2009)

Key building blocksHealth through foodProximity / local business models Environment-friendlyFinancially sustainableDanone competenciesPartners, local entrepreneurs and NGOsInnovation (with potential for roll-out)A dedicated financial tool

Page 5: danone.communities overview (01/2009)

Water Baby Food

FCPR investment

Focused on innovation

1001 FontainesCambodia

La Laiteriedu Berger, Sénégal

Immersion &

incubation

Pilot

Roll-out

Dairy

Africa

GDFLBangladesh

Page 6: danone.communities overview (01/2009)

danone.communities fund

Social Business Investment

Vehicle

SocialBusinessEnterprise

Ex. Grameen-Danone

« Social » return on capital + Economic return on capital (2-3%)

Page 7: danone.communities overview (01/2009)

10 %90 %

SocialBusinesses

(FCPR)

Monetary

The SICAV (Mutual fund)

• Low/safe return (including 50% AFD guarantee), liquid• Open to all (institutions, shareholders, employees, consumers,…)

Page 8: danone.communities overview (01/2009)

danone.communitiesBoard of Directors

Page 9: danone.communities overview (01/2009)

A network of communitiesDANONE employees (included retired ones!)NGOs (GRAMEEN, GAIN, GRET, CARE, 1001 Fontaines)Students, subscribers from the Genaral Public and soon consumers

Page 10: danone.communities overview (01/2009)

… that you can meet online!

www.danonecommunities.com

Page 11: danone.communities overview (01/2009)

Why does DANONE do this ?Part of Danone genes, economic and social project and our missionNo classical business model found to reach Bottom Of the Pyramid (BOP) in emerging countries or to address some social issues in developed countriesLearn new markets, new consumers, new ways of doing business, freedom to innovate beyond our limitsA new network, co-building solutions with stake-holders, including NGOsA huge impact on motivation of Danone people