Dale Thomas Vaughn | Strategic Communications

Outstanding Communicator

“Dale's an outstanding communicator - one of the best I've

come across in my career. His understanding of earned media and strategic communications sets him apart. In addition to his obvious marketing and communications abilities, he's very pleasant to work with and makes those around him better. He grasps concepts and situations quickly, even in industries that are new to him. I fully recommend Dale for leadership, training, marketing, and strategic communications roles.”

Mark HolleyDirector, Marketing at Education Management Systems

Dale Thomas Vaughn Strategic Communications

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120%

“Dale is one incredibly talented guy. One word describes him..."smooth". He is very sharp. He picked up our concepts very fast and shaped them way beyond our wildest imagination. What a writer!!

You get 120% with Dale.”

Doug HughesCEO at Productive Entertainment, Inc.


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Rising Thought Leader

“Dale is a rising thought leader of his generation -

intelligent, insightful, articulate and culturally rounded. He's a person most people would follow or trust based on his passion, reasoning and genuine desire to make the world a better place. I feel it's an honor and privilege to be a mentor and friend to Dale. What I've learned in return has renewed my hope that the Millennial generation can bring positive change to the challenges and divide we face globally.”

Robert LandFounder & CEO at HealthShift, Inc


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Second-to-none

“Dale is a dreamer to every extent of the word. I have nothing but the utmost respect for him as he continuously comes up with new ideas and makes those dreams into reality.

I worked with Dale in London, England and we were travel partners in Europe for over 3 months through France, Spain and Portugal. I continued to work with Dale as a financial columnist on nextgent.com until the website changed format and focus.

His ability to motivate others and find positives in the worst of

situations is admirable and second-to-none.

Dale is a loyal friend and amazingly hard worker. I would be honoured to work with Dale again in the future.”

Kai HochhausenMBA Office at University of Calgary


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Professional

“At Ticketmaster, Dale was a high-energy professional, with

attention to detail regardless of the breadth of the assignment. A generalist, he was able to build out a project from concept to completion.”

Wendy WebbCorporate Board of Directors;

Jack In The Box, IncFormer Chief Communications and Investor Relations Officer;

Ticketmaster Entertainment


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I help worldwide companies build trust

so that they can make more money

and better fulfill their purpose


Content Strategist & Editor of Leadership & MentorshipThe Good Men Project

2.5 million pageviews per week...on par with The New Yorker


Stop Surviving,Start Living

A guide to Finding and Living

Your Passion at Any Age

Stop Surviving,Start Living

- D a r e t o L i v e f o r T o d a y -

Written by Dale Vaughn

Writing Experience100’s of press releases, strategic web content, 4 ebooks, baseball writer,

winery reviewer, editor at The Good Men Project


Media Relations, Social Media Strategy, Partnership DevelopmentCentral Coast Wine & Food


Media Impressions at Education Management Systems

0

225,000

450,000

675,000

900,000

1987-‐2012

2013

Nega1veNeutralPosi1ve

My Start Date

New Messaging Strategy: Redefine “Success”

Result: Success


Content Strategy, Media Relations, Executive CommunicationsProductive Entertainment Inc.


empowerMENtNEXT GENT

For More Information about Next Gent contact:

Next Gent™, LLC.Dale Thomas [email protected]

©Next Gent LLC.

Curriculum Designed by Dale Vaughn & Chris Clanton. We appreciate your commitment to honor the copyright of this material.

3 steps to becoming a fully evolved and empowered manApril 27-29, 2012

Leadership, Branding, Content, Podcast, Video, Workshops, Events

Founder, Next Gent


Corporate Identity Strategy at Ticketmaster“The Global Connection to Live Entertainment”

WINNER5 Silver Tellys

Including Best Producer


Message evolve from “Ticketing” to “Connecting”The Founder’s StoryCorporate Essence Video Campaign

Equivalency value of $2.5 million in 6 months

http://www.tellyawards.com/





Internal Communications, Intranet/Employee Portal, Team Green, “TM 101”

Employee Communications at Ticketmaster


Media and Investor Relations at Ticketmaster


Executive Communications, NASDAQ Analyst Meetings, Media Campaigns

Communications Strategy Leadership/Management

External Communications Vision/Mission Development Leadership Transitions

Media Relations Campaign Planning Brand Strategy Team Building Workshops

Media Relationship Management Messaging Strategy Mentorship Workshops

Pulse Measurement Marketing Strategy Leadership Workshops

Spokesperson Training Creative Strategy Creative Project Management

Press Releases Content Strategy Business Development

Article Writing Employee Communications Strategy Speechwriting

Research Investor Relations Strategy Presentation Design

Environmental Impact Strategic Planning Presentation Management

Social Media Strategy Brand Naming Investor/Analyst Documents

Social Media Campaign Management Logo Conception Intrapreneurship

Social Media Measurement Social Responsibility Strategy

Crisis Communications Social Responsibility Management

Culture Committee

Marketing Communications

Essence Video Production Content Development

Blog Development/Management Book Writing

Event Production Book Proposals

White Paper Writing

Internal Communications Content Management/Editing

Intranet/Knowledge Management Podcast development/production

Industry/Companywide Webcasts

47Key Deliverables

With More Than

Clarity

Four Strategies

AccessPromote Access to our assets with digital communications infrastructure, media relationships, and community conversation loops.

Trust = Money

Clarify our brand promise, market position, and key messages.

TransparencyCreate Transparent communications practices that promote trust and build brand loyalty with consumers and stakeholders.

AuthenticityLive up to our Authentic purpose and principles. Deliver what our community expects us to deliver, on time, and with gusto.

Trust in the Bank = Money in the BankIf trust wavers, we lose money. If trust strengthens, we make money.

Trust builds influence in the market, industry, and within the company.Brand trust is also the most important factor in Employee Retention, saving on HR costs, protecting against workplace litigation, and increasing productivity.


I help worldwide companies build trust

so that they can make more money

and better fulfill their purpose


Dale Thomas Vaughn contact

DaleThomasVaughn.com visit

LinkedIn.com/DaleThomasVaughn link

Twitter.com/NextGent connect

[email protected] write

+1 817-846-6121 call
