H+K's Head of Audiovisual Content + Production, James Alexander, talks about authenticity and using video to tell a story.
Citation preview
1. Authenticity James Alexander H+K Strategies
@millionpieces
2. @millionpieces 3. @millionpieces 4. @millionpieces 5. 2
things 1. Do consider it. Could you be accused of deceiving your
audience? 2. If you could be, what are the implications; negative
and positive @millionpieces 6. So, does it matter?
@millionpieces
