Customer CenteredProduct DevelopmentPaul S. HeirendtTwitter:
@pheirendt #StartupWisdomProject
My Business JourneyPaul S. Heirendt
As an Entrepreneur
Acquired by
Acquired by
Acquired by
Acquired by
NowAs an [email protected]
My Business JourneySt LouisPaul S. Heirendt
California
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OnFieldMemories
My Community Involvement - St Louis & BeyondPaul S.
Heirendt
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My Mentor - Vic HeirendtPaul S. Heirendt
Raised in Angel Guardian Orphanage in ChicagoLeft in 1933 at age
18 at the lowest point of the Great DepressionOpened a small
Cleaner ShopSold it - Victor Tailors & Furriers to join the
Coast Guard for [email protected]
3 Pearls of Wisdom From Vic HeirendtNothing happens until
someone sells somethingYou cant eat be-backsWere not selling books
were selling access to informationPaul S. Heirendt
Twitter: #[email protected]
Use Science Eric RiesPaul S. Heirendt
Twitter: #[email protected]
Build a Prototype Guy KawasakiPaul S. Heirendt
Twitter: #[email protected]
Terms DiscussionMVP
Functional Prototype
Agile development
Paul S. Heirendt
Twitter: #[email protected]
Customer vs Market CentricYou Cant BE Customer-CentricWithout
Talking to Customers!NO DUH!Paul S. Heirendt
Twitter: #[email protected]
Customer vs Market CentricProduct-Centric = What you already
make or an extension to an existing product or
serviceMarket-Centric = What you perceive as opportunities in the
MarketCustomer-Centric = What the Customer wants and/or needsPaul
S. Heirendt
Twitter: #[email protected]
Best Practices for Customer-CentricityPaul S. Heirendt
Brands that are committed to customer centricity are:Passionate,
and truly believe the customer comes first. Believe that without
the customer, they cannot succeed and want to see the world through
the customers eyes.Use customer data to capture customer insights
and share this across the organization.Focus on what the customer
wants and needs, and develop products and services around
that.Build relationships designed to maximize the customers product
experience.Analyze, plan and implement a carefully formulated
customer strategy that focuses on creating and keeping profitable
and loyal [email protected]
Q&A
