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WE GET YOU NOTICED.NOTHING IS MORE IMPORTANT
THAN BUILDING YOUR COMPANY’S REPUTATION, SO IT STANDS ABOVE MARKETPLACE CLUTTER.
IT’S ABOUT IMAGE-SHAPING AND OPINION-MAKINGPhoto: Courtesy of FullyLoadedTea
LETTER FROM CEO
Curve Communications is here to help. As one of Canada’s leading public relations and marketing firms, our specialized communications team has the know-how to bring a range of campaigns together under one roof. From product launches and full-service brand development to media and public relations, social media, and a variety of creative services, Curve’s team of experienced professionals can do it all.
Thinking outside the box to provide efficient and innovative communications strategies is at the core of our existence. We strongly believe that each project is an opportunity to showcase our diverse talents across a broad spectrum of services, which will help keep your audience informed and up to speed on everything your company has to offer.
At Curve, our Product & Services clients trust us to provide them with exactly what we would expect from ourselves: constant communication, attention to detail, and most importantly, exceeding expectations. What do Sun Peaks Resort, Whistler Brewing Company, Capital Direct, the David Suzuki Foundation, and UNICEF have in common? They all have Curve in their corner, working hard to help them reach their communications goals.
Whatever your needs, Curve will ensure your message resonates with your targeted audience, giving you the ultimate competitive edge for your product or service.
George Affleck PRESIDENT AND CEO
A REPUTATION FOR EXCEPTIONAL RESULTS AND UNRIVALLED CONTACTS
HOW WE CAN HELP
Curve’s ‘raison d’être’ is your satisfaction.We exist because of you, our valued clients, which is why we always go the extra mile. Our team works tirelessly to exceed client expectations and to positively impact on your bottom line results.
Whatever your product or service offering, you can rest assured that Curve’s team of communications specialists will boost your profile and generate powerful and valuable attention for your business, bringing your message to thousands of potential new customers.
A great reputation gets noticed and is vital in difficult economic times when competition is at its most fierce. Don’t get lost in the shuffle, venture beyond the expected to ensure your message is heard, and your brand remains top of mind.
A REPUTATION FOR EXCEPTIONAL RESULTS AND UNRIVALLED CONTACTS
Curve Communications is a full service agency that drives business improvement through an in-depth understanding of branding, marketing, and media relations. We offer an evidence-based Integrated Communications Solution, providing clients with a convenient one-stop shop for all of their multi-disciplinary marketing needs.
Founded in 2000, with offices in Vancouver and Toronto, our team has grown to include a rich mix of former journalists and marketing professionals, recruited to give Curve a distinct blend of highly individualized talents and unrivalled media contacts.
Our passion is to provide our clients with the creative and strategic talent necessary to develop and implement customized communications programs at a local, national, and international level. We possess a wealth of experience using traditional and non-traditional media to amplify exposure and further your specific goals.
WHO WE ARE
UNIQUE INDUSTRY INSIGHT, HIGHEST PROFESSIONAL
STANDARDS
IMPACT BOTTOM LINE RESULTSTHROUGH SUPERIOR SERVICEPhoto: Courtesy of Travellers Deck
SERVICES AT A GLANCE
PUBLIC & MEDIA RELATIONS Simply put, Public and Media Relations is communication. We place effective messages in media, generating valuable attention for our clients. After all, an editorial is the ultimate endorsement.
MEDIA BUY & MEDIA PROMOTIONS We keep a firm grasp on competitive media options that best serve our clients, including: TV, radio, print, outdoor, transit, and online outlets. Curve will fuse your media buy with innovative media promotions, ensuring strong market saturation.
SOCIAL MEDIA MARKETING The marketplace is ever evolving, and social media has created a shift in how we now read, share, and discover the news. Curve’s team will help you adapt to social media, or ‘word-of-mouth marketing,’ in order to connect in the online world to form key relationships for your business through consumer-generated media.
ADVERTISING CREATIVE It’s about effective creativity. Curve communicates your brand through thought-provoking and compelling design. We offer strategic planning, creative development, production services, and design implementation, collaborating with top designers to bring breakthrough concepts to life.
BRAND DEVELOPMENT & PRODUCT LAUNCH Curve can help you develop a brand identity unique enough to break through marketplace clutter, reaching your intended target audience. Whether launching a new business, brand, or product line, Curve’s experts are here to help.
Curve delivers the following attention-generating and cost-effective services:
“Curve has gone far and beyond what I have expected. The Curve staff are unmatched in customer care and attention. They take in all my thoughts and ideas and really deliver what is best for me. Curve's resources and ability to deliver on tight deadlines has been proven again and again. I have been a client for three years now, and will continue to be for a long time to come. I give Curve praise on the work that they have done and in the manner in which they have done it. Curve is setting the bar in the industry.”
Arkadiusz Lewandowski, President, Garador Enterprises
SERVICES AT A GLANCE
MEDIA TRAINING & MESSAGE DEVELOPMENT Curve offers comprehensive, high-impact media spokesperson training to ensure your message is communicated clearly, efficiently, and on point every step of the way.
B2B MARKETING COMMUNICATIONS Curve provides influential integrated communications solutions for Business-to-Business (B2B) marketing for our clients in niche markets. We define, penetrate, and assist with lead generation, market research, direct mail, list services and targeted distribution, telemarketing, trade shows, and gifting events.
EDITORIAL/SPEECH/REPORT WRITING Our team of professional writers and former journalists have a sharp eye for detail and a keen sense of what makes an attention-grabbing story. We are fast, accurate, reliable writers who adhere to strict CP style, while providing relevant and valuable content.
WEBSITE DESIGN & SEARCH ENGINE OPTIMIZATION (SEO) We assist clients from small start-up companies to large businesses make a lasting impression. With our team’s diverse experience in website design, coupled with writing for web, branding, and SEO, we ensure your identity and messaging is communicated effectively, while maintaining a top search engine presence to maximize exposure and site visitation.
Photo: Courtesy of Bootlegger.
CASE HISTORIES
Our Product & Services clients have enjoyed measurable improvements because of our innovative communications strategies and design solutions. TRAVELLERS DECKAREA OF EXPERTISE: Media Relations
CHALLENGE: To introduce Travellers Deck to the Lower Mainland, establishing the product as the new, innovative Vancouver food and shopping guide.
RESULT: Within a month of working with Curve, Travellers Deck was featured in prominent media outlets, including About.com, Fashion Magazine, the Style Spy, an article by food critic Mia Stainsby in the Vancouver Sun, and a TV appearance on Global Morning News.
PROJECT DESCRIPTION: Travellers Deck is an independent go-to guide for eating and shopping in Vancouver. The deck provides ‘100 Best Local Places to Eat and Shop’ in the city. Due to Curve’s reputation for successful product launches and innovative ideas, Travellers Deck sought the agency’s services to launch the new product through aggressive media relations and promotional strategies.
FULLY LOADED TEA
AREA OF EXPERTISE: Product Marketing / Media Relations
CHALLENGE: To garner ongoing coverage and exposure for the luxury tea company nationally across Canada and into the US market.
RESULT: Curve ensured Fully Loaded Tea was partnered and linked to high profiled events, including the Juno Awards, L’Oreal Fashion Week in Toronto, and the Emmy’s in L.A. On top of being linked with exclusive VIP events, Curve garnered an extensive amount of coverage in major publications across Canada, including Flare Magazine, Fashion Magazine, Wish Magazine, Homemakers Magazine, Food & Drink Magazine, among others. Curve continually sought to bring FLT’s fresh tea philosophy to the movers and shakers in Canada and the US. The client saw a tangible spike in business, and the cross-border coverage allowed FLT to expand into the highly lucrative US marketplace.
PROJECT DESCRIPTION: Fully Loaded Tea is an innovative tea company, producing distinct blends of whole leaf green and black teas. Curve was hired to raise awareness of the bold, opinionated blends in key demographics and markets in Canada and the US.
CASE HISTORIES
UNICEFAREA OF EXPERTISE: Media Relations
CHALLENGE: To execute various and ongoing media relations’ campaigns to promote the organization’s fundraising endeavours, such as Trick-or-Treat for UNICEF, Spread the Net, and Holiday Giving.
RESULT: For the past three years, Curve has garnered extensive media coverage for UNICEF by generating consistent buzz, keeping the non-profit organization top-of-mind. UNICEF is often called upon to speak on vital world issues, which Curve helps facilitate, and offers media training to UNICEF’s key spokespeople whenever necessary.
PROJECT DESCRIPTION: As UNICEF BC & Yukon’s media relations company, Curve works year-round on specific UNICEF philanthropic efforts. The organization is the world’s leader for children, working in 156 countries and territories to save, protect, and enhance the lives of children.
BOOTLEGGER AREA OF EXPERTISE: Media Relations / Media Training
CHALLENGE: To effectively communicate and raise the profile of the “Jeaneology” campaign, and the company’s Jean Experts in key Canadian markets across the country.
RESULT: The Jeaneology campaign aimed to find the perfect denim fit for every body shape through an aggressive national media relations campaign. Curve achieved major coverage in high profiled publications, online blogs, and on TV programs across Canada, including Shaw TV, Global TV, CTV, Canada AM, and City TV. The immense coverage garnered equaled roughly half a million dollars in advertising expenditure, raising the profile of Bootlegger and its Jean Experts in all targeted markets.
PROJECT DESCRIPTION: Bootlegger’s “Jeaneology” campaign was developed to ensure customers found the perfect fitting and most flattering jeans for their body type. Curve prepared Bootlegger’s expert Jeaneologists to spread their flattering gospel with comprehensive media training and targeted press interviews nationally across Canada.
Photo: Courtesy of UNICEF
"The creative abilities of the Curve team continue to amaze all of us at UNICEF. Since we started working with Curve, we have received more media hits than ever before. The increase in funds to UNICEF is a direct result of Curve's strategic and innovative marketing abilities."
Shirley Kepper, UNICEF-BCY Region
CASE HISTORIES
CASE HISTORIES
DAVID SUZUKI FOUNDATIONAREA OF EXPERTISE: National Media Buying / Social Media / Advocacy
CHALLENGE: To execute a national advocacy campaign, titled Healthy Oceans, for the establishment of Marine Protected Areas off Haida Gwaii (Queen Charlotte Islands).
RESULTS: Curve oversaw the creation of a multi-platform brand featuring radio, TV, print, and online materials - driving individuals to the advocacy webpage. The webpage, healthyoceans.ca, was developed from the ground-up and heavily optimized to attract individuals who might have missed the traditional media campaign component. The paid component of the online campaign saw use of Google and Facebook advertising tools, as well as banner advertising on select media partner web pages. Unpaid components saw the campaign make extensive use of social media, joining the conversation on relevant news stories and blogs, seeding this dialogue with inbound links for SEO and traffic purposes, and participating in social media forums where environmental issues were discussed. The campaign was a resounding success and within a week of its launch had elicited a response from the Department of Fisheries and Oceans.
PROJECT DESCRIPTION: Society’s awareness about the environment is at an all-time high, ranking as a top concern next to healthcare, education, and justice. Curve was charged with elevating public consciousness about Canada’s lack of marine protection through the David Suzuki Foundation’s Healthy Oceans campaign. The purpose of the advocacy campaign was to drive individuals to a website, where they could complete and submit a letter voicing their support for Marine Protected Areas to the Minister of Fisheries and Oceans.
"On behalf of the David Suzuki Foundation, I want to express my appreciation for the work Curve executed, delivering our Healthy Oceans campaign in a most timely and professional way. You guys rock! Everyone from the Curve team was always friendly, flexible, helpful and quick to respond to our needs and requests. You were all a pleasure to work with."
Jodi Stark, David Suzuki Foundation, Marine Use Planning
CASE HISTORIES
The health of our oceans is in danger.If the trend continues, there may be nothing left by 2048.
A conservation plan including a network of marine protected areaswill help turn things around before it’s too late.
Tell the federal government to keep its promise to protect our oceans.
Nothing to see here...
Take action at www.healthyoceans.ca
Docket Number: 6472Client: Curve Communications
Publication: Coast Mountain NewsInsertion: March 19
Dimensions: 10“ X 11.5”Prepared by: Primal Communications, (250) 754 8318
Source: *Science 2006
Photo: Courtesy of David Suzuki Foundation
CLIENTS
Our current clients come in all shapes, sizes and flavours from across Canada and in all industry sectors.
CLIENTS
We hope you have found this information helpful in shedding light on the numerous benefits of public relations and marketing for your business, and how Curve can help you reach your business goals, while standing out above the crowd. Curve’s strong relationships with the media, coupled with our in-depth knowledge of the local marketplace and extensive experience in a variety of business sectors, means we are well-suited to deliver the strategic communication programs that will yield bottom-line results for your business.
When you want to grow your business, look to Curve Communications to help you develop a concrete and Integrated Communications Solution that will help magnify your voice in a seemingly endless sea of information.
We would love to learn more about your business and how we can help. Please get in touch for your complimentary proposal and assessment.
CONTACT: CURVE COMMUNICATIONSVANCOUVER T: 604.684.3170 E: [email protected] T: 416.966.3170 E: [email protected]
WE CAN HELP
TORONTO200 - 890 Yonge Streettoronto, ontario, M4W 3P4t: [email protected]
VANCOUVER122 - 1020 Mainland StreetVancouVer bc V6b 2t5t: [email protected]
Please get in touch with us for your complimentary proposal.
CONTACT: CURVE COMMUNICATIONS
