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study Culinary Arts University Switzerland Luzern
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By Tourism Expert and independent Consultant Lukas Ritzel, October 2013To follow my credentials simply Google my name: Lukas RitzelLukas RitzelCurrently activily lecturing at Harvard University & Grenoble Graduate School of Currently activily lecturing at Harvard University & Grenoble Graduate School of BusinessBusiness
Study Hotel- and Tourism- Study Hotel- and Tourism- Management in Switzerland, Management in Switzerland,
LuzernLuzern
“Value For Money”. Although studying in Switzerland seems more costly compared to other countries, Switzerland is famous for its “value for money”. Moreover, the educational system in Switzerland is surely among the best in the world, currently ranked 3rd in the latest 2012 report of World Economic Forum (http://goo.gl/yvSND) and even ranked 2nd if it comes to Management Schools.
Why study in Switzerland?Why study in Switzerland?
Switzerland is a small country…Switzerland is a small country…
• Some key figures http://goo.gl/yvSND :• Your want to study in a safe and politically stable environment.
Organized Crime > Switzerland (rank 19), USA (72), Australia (27)• You want to study in overall favorable high quality infrastructure.
Quality of overall infrastructure > Switzerland (rank 1), USA (9), UK (24), Australia (25)
• You want to study where Internet is workingInternet Access > Switzerland ( rank 8), USA (11), UK (15), Australia (18)
• You want to work in a environment which support Innovative work and studiesCapacity for Innovation > Switzerland (rank 3), USA (6), UK (14), Australia (29)
• You want to have the availability of training services ensuredLocal availability of training services > USA (rank 1) Switzerland ( 2), UK (9), Australia (15)
• You want to study in an ethical environmentCorporate ethics > Switzerland (rank 9), Australia (10), UK (17), USA (22)
Why Switzerland?Why Switzerland?
Competitiveness 2012 / Competitiveness 2012 / 20132013
Travel & Tourism Competitiveness Report: Top 10 tourism industriesTravel & Tourism Competitiveness Report: Top 10 tourism industries
http://www3.weforum.org/docs/GCR2013-14/GCR_Rankings_2013-14.pdf
.. And more.. And more
Small multi-cultural,
multi-lingual country
Small multi-cultural,
multi-lingual country
Friendly and
hospitable people
Friendly and
hospitable people
Reach Paris by train in 5 hours, London by airplane
for 20 Euro, Italy for a weekend shopping
Reach Paris by train in 5 hours, London by airplane
for 20 Euro, Italy for a weekend shopping
Politically and
economically stable
Politically and
economically stable
Safe Country
Safe Country
Cleanliness and
orderliness
Cleanliness and
orderliness
As of 2009 no more VISA
needed to travel Europe
As of 2009 no more VISA
needed to travel Europe
Why study in Luzern is ideal for Why study in Luzern is ideal for international students?international students?
Some Key facts:
Tourism hub of world fame and University town
Easy to communicate in English Beautiful lively city embedded
in a dreamlike natural environment
Luzern is in the German part Total 5000 Hotels in Switzerland. More than
4000 based in the German speaking part. 70% of population is German speaking
High profile guest lectures love to visit Luzern
First city wide free WIFI Internet Hosts Global Tourism Forum Voted Switzerland most
beautiful city for 3 years in a row
Luzern all WIFISince 2008, Luzern Old town all free WIFI international students can take their notebook along and work on their projects and sip their
coffee the very same time in one of the old towns many little restaurants
Is there a official hotelschool ranking in Is there a official hotelschool ranking in Switzerland?Switzerland?
• Simple answer– NO there is none– Many believe ASEH is the official ranking. ASEH is only
a member club with no officially recognized validation– Nor any other self made ranking – Nor rankings indicated through portals like
swissuniversityhandbook or topuniversities, they are all just marketing channels
– Many schools try selling themselves as University, NONE of them is (Except Lausanne EHL)
Which hotelschool or tourism school is Which hotelschool or tourism school is the best?the best?
• Best you ask the schools (not the agents) directly– Will I get the final diploma of the acreditting partner as a paper in hand, ask for a
sample– Ask for the concrete numbers of student origins. If they refuse don’t trust them. Few
have a ballanced studentbody– Will I received a diploma at the end of each stage– Ask for the details (CVs) of the current faculty (not the visiting ones)– Check on the social media on postings from current students (not the corporate
postings from internal marketing)– Ask for concrete numbers of their career services (how many people are working
there)– Visit the school for one day and get your own feeling, if you can’t go send somebody
else– Contact alumnis and ask them, locate those through social media. (Marketing will
always select their ambassadors cleverly, no value then)– Check the comparison Matrix on all Luzern based school on the next slide
Decision and comparison of best Hotel Management and Tourism
Schools in Switzerland, Luzern
Factors / not priorized IMI BHMS SEG /Ritz HTMi HCL LützelauProximity to City Center 12 km 3 km in the center 35 km 20 km
Size small small large midsize no go
Academic excellence 1-2 PHD 1-2 PHD 50% PHD 1-2 PHD no data
Carreer guidance 2 people 2 people large team no data no go
School Buildingtorn down, not build as a school
modern and build as a school, part of HLU
noble, fresh renovated, very stilish
nice and 100% swissness
torn down building, never been renovated
Residence Building torn down, nice locationtorn down, dreadful location
noble, well equipped, very spacey modern, well equipped torn down
School size small within larger network largest group small no go
Student numbers 200 350 2000 250 50
Luxury zero zero yes partly no go
Systems 5 years old PC no data hip all Mac Mac typewriter
Network l imited large large, well established large none
Legal family owned group Swiss,group/ investors group family owned
Risk assessment no data secure secure secure high
Student country of origin mainly Asia mainly Asiaworld mix, Europe, Asia and US/Can mainly asia India, Pakistan
Internetproblematic, because out of city center good hi speed hi speed no data
Safety high low (resident area) high high low (pub, far out)
Access to shopping 24/7must leave campus by bus walking distance walking distance
hours away from city center Luzern
students find their own residence
In the media failed building project no datatake over of DCT school, move into Luzern 2012 no data bad press
Coolness factor trying no data yes - iPas, Mac yes - iTunesU, Mac no goMarketing better than product better than product understated aligned no dataValidating University Partner UK USA UK UK NONEValue of Swiss Diploma not accredited not accredited not accredited not accredited not accreditedStudent Activities some rare extensive some noneDistance campus to school same place 5 Km same place same place 20 Km
Final Assessment * / ***** ** * **** *** no goWebsite imi-luzern.com bhms.ch swisseducation.com htmi.ch none
Are there other good Hotel Management Are there other good Hotel Management School which are not in Luzern?School which are not in Luzern?
• Yes there are plenty good schools in many parts of Switzerland
• Lausanne certainly is the best address for academic excellence
• Followed again by the whole Swisseducationgroup and its different schools
CHALLENGE OR QUESTION [email protected]