Atizo at HSLU 24th February 2011, Luzern

Christian Hirsig, Atizo AG Head of Business & Co-Founder

Open Innovation: Make the external widly distributed knowledge available

Why do spectators

outpreform the experts in tipping

the results?

Why is the audience joker the best one?

The crowd is wiser than an individual ...

The Wisdom of Crowds by James Surowiecki

Viele sind weiser als einer ...

The Wisdom of Crowds by James Surowiecki

?

... but not all the time!

What are the premises: Clear tasks

Divers Community Optimized Aggregation

Open Innovation: Make the external widely distributed knowledge available

Crowdsourcing: Task traditionally performed by an employee performed by a community.

Time-to-market: 2 month for a prototype

Fit-to-market: User Innovation

New-to-market: Ask your customers what's new, instead of telling them what's next.

Cost-to-market: Non-monetary incentives

RISK: Not-invented-here Syndrom

RISK: Intellectual Property

Atizo connects bright brains over the internet to solve the upcoming challenges in our society.

Innovation Modules

Innovation Communities

Who is your Innovator Community?

• Growing Innovator Community •  Today over 10‘000 Innovators •  Until end of 2011 over 15‘000 innovators

• More than 40‘000 ideas since 17.9.2008 •  From architect to zoologist

• Community •  Each 1/3 employees, freelancer and out of academic environment •  First language: 75% German, 15% English, 5% French and others •  80% Male and 20% Female users

Who are the Atizo customers?

•  More than 100 Atizo Public project •  Runnig Atizo Business in several companies •  Recurring client base with Swisscom, Mammut, Procter&Gamble, Helsana, ...

BMW: concept bike

of 2014

MAMMUT: Solution for the

substitution of the zipper

Questions and Answers

Do you ...

•  innovate yourself?

•  Know a company who could launch a project? •  Know a journalist or blogger who would like to

write about Atizo?

Follow me: twitter.com/christianhirisg Connect with me: xing.com/christianhirsig