"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.

CrowdfundingMary Juetten, Founder & CEO

@maryjuetten @traklightJune 19, 2014

Tempe Chamber of Commerce

L OVERVIEW

REWARDS BASED:Indiegogo, Kickstarter, Rocket Hub & 1500+ more

EQUITY BASED (non-accredited):Debt or Security

OTHER (accredited):Angel List, Lending Club, Prosper, MicroVentures

Strategies:1.ID IP 2.Protect IP

WHY WHO

WHAT

WHEN

WHERE

✔

IDENTIFY IP

PROTECT IP

PICK A PLATFORM

BUILD SOCIAL CAPITAL

CREATE A PITCH

CROWDFUNDING APPROACH

Got Intellectual Property?Why Care…

• IP theft costs $250 billion annually

• 100% of all companies have IP

• Intangible assets are often more than 75% of company values; startups more than 90%

Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.

IP Misconceptions

• IP is just for Tech Startups or Tech companies & Patents are the only IP for inventors.

• Trade secrets are the easiest to protect because there is no registration.

• You can copy anything without a copyright ©

• You can copyright an idea.

• Domain = TM

• If I pay for it, I own it.

• Patents means right to make or sell.

STEP 4: RAISE SOCIAL CAPTIAL

Success is directly related to Social Capital

Social Capital is more than Social Media

Quality not Quantity

social icon: creative nerds, iconarchive.com

A Tale of Two Campaigns

2

Seriously?... Try again?

• Lessons learned• New plan of action• New cause• New business

opportunity

The new plan.

• Pre-Selling• HEAVY PR

– Social Presence– Local media

• Partnering• Get it in writing• New rewards structure• SCHEDULE

Results?!

ONLINE:

Campaign

Business Plan

Projections

Videos

Music

`

CREATE PITCH

CONTENT IS KING

Expert

Blogs

Speaking

Social Media

PR

Start working on this

before you launch your

campaign.

Traklight blog

JOBS ACT 2.0?????

Financial Statements ONGOING & ANNUAL REPORTS

Audit relaxed

Total raised to $3m

#releasetherules

EQUITY CHALLENGES:

Business Plan

Financials

Attestation

Valuation

Questions?

Mary Juetten

mejuetten@traklight.com

@traklight @maryjuetten

www.traklight.com

TAKE OUR FREE RISK QUIZ

http://hub.am/1n6zjlJ