Creativity4MoneyCasoni, Giordano

MIP 18/07/2008

WHAT IF

You want to start

something really new …

¼ Creativity ¼ Sixth sense ½ Competence

Served with Passion

the conventional approach

HAPPY

...the unconventional project team

WHERE you can find them

you need a channel, to fish in

HOW does it work

Companies start the contest

MIT Concept Cars

and the winner is ...

because of the web users votes

gifts to who

voted, to

create rumors on

the web..

• Advertising/marketing• Product/service design• Enterprise case study (financing/supply chain/sales/etc..)

• Spin- off and start-up

Model applicable to the following categories:

PROJECT WORK

DETAILS[please be patient, just 5 slides more]

…………..

w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15 w16 ……………..

Project Management

Business Idea Identification

Visit eBAY Italy

Business Idea Tuning

Visit Dada Net

Competitor Analysis

Business Plan Documentation

Project Work Check

Final Preparation

July

2008

January February March April

07/04

13/03

31/01

01/07

18/07Project Presentation

PW Activity Plan

Market Analisys

1Executive summary2 Strategic focus and plan

2.1 L’ANALISI DEL CONTESTO ESTERNO2.1.1 La rivalità interna (dei competitori)2.1.2 I prodotti sostitutivi2.1.3 Il potere contrattuale dei clienti

2.2 L’ANALISI INTERNA2.3 STRATEGIA

3 Marketing plan3.1 ANALISI E VALUTAZIONE DEL MERCATO

3.1.1 Commercio su internet3.1.2 Acquisto di servizi

3.2 MARKETING MIX4 Operative Plan

4.1 ASPETTI ORGANIZZATIVI4.2 ASPETTI OPERATIVI4.3 NETWORK E PARTNER

5 Financial structure5.1 PIANO DI INVESTIMENTI5.2 PROIEZIONE RICAVI5.3 NET CASH FLOW5.4 NPV E IRR5.5 DETTAGLIO DEL DEBITO

PW Business Plan

1. The Company defines the subject of the contest and its period, the prize is about 10,000 €

2. The contest fee is of 20% of the prize, then C4M gets about 2,000 for every contest

3. The target is 100 contests during first year, revenue of about 200,000 €

4. The Company gifts are given to the voters

 Year 1         

 [x12 events]Year 2             [x8 

events]Year 3      

 [x4 events]Year 4     

  [x2 events]Year 5       [x1 event] Marekting Costs

Events 120,000 80,000 40,000 20,000 10,000 270,000

Web Site 150,000 50,000 50,000 50,000 50,000 350,000

ADV Media 15,000 15,000 10,000 10,000 10,000 60,000

Testimonial 60,000 60,000       120,000

HR costs 150,000 160,000 170,000 180,000 200,000 860,000

Tot. 495,000 365,000 270,000 260,000 270,000 1,660,000

  Year 1 Year 2 Year 3 Year 4 Year 5

Turnover (fee 20% of the prize) 200,000 300,000 400,000 600,000 800,000

MKTG Costs+personal Costs -495,000 -365,000 -270,000 -260,000 -270,000

EBITDA -315,000 -85,400 109,192 318,776 508,351

Taxes (33%) 0 28,182 -36,033 -105,196 -167,756

EBI TAXED -315,000 -57,218 73,159 213,580 340,595

FCFF (before debt repayment) -315,000 -57,218 73,159 213,580 340,595

Debt 1st tranche 252,000 0      

Debt 2nd tranche 0 45,774      

Equity (1/5 del Capitale Investito) 63,000 11,444      

FCFE 0 -73,080 -14,948 128,756 259,054

Ke 18% 1 2 3 4

FCFE actual   -61,932 -10,736 78,365 133,617

NPV 139,314        

IRR 83%        

Marketing + HR Expenses

Cash-Flow Forecast