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Jeremy Silver's Presentation at Creative Capital
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digital modes - a few choices for the music entrepreneur
Creative industries segment analysis
Manual
Physical
Digital
CraftsArt &
antiques
Architecture
Design & designer fashion
Publishing (incl. e-
publishing)
Music (incl. live
music)
Radio & TV
Film
Computer games
Artefact
MediaService
Creative process
Output
Performing arts
Technology-aided
Social media
Advertising (incl. display & search)
2008 global music sales
recorded music sales $18.42bn (-8% yoy)
recorded music sales in 2000 $30.81bn
cd sales down 15% to $13.83 billion
digital sales up 24% to $3.78 billion
(source ifpi)
EMI EBIDTA March 09 - £163m (up 219.6%)
Digital 21% (up 6.25%)
Warner 2008 Net loss $68m ($37m) Digital 26% (up 6%)
LiveNation $102.7m Q1 09 loss ($37.2m) Q1 Revenue $499.3m – 6% down Concert attendance
US fell 23% International rose by 17% Revenue per fan climbed 6% to $66.50
Number of live sponsors dropped 42% but total sponsor revenue climbed 17% to $21m
ITV Loss before tax of £2,732m (2007: £188m) Ad revenue £1,425 (2007: £1,489) £64m Total TV ad market decline in 2008: 4.8% H1 decline 0.6% BUT H2 decline 8.8%
$55.3m Q1 09 loss ($244.3m full year 08) Radio revenue fell by 24% Outdoor by 29%
Nendo 08 results £1.8bn profit on £12.2bn revenue – up 8.5%
Shipped 25.9m Wiis and 31.1m DS
Runescape 1 million subscribers – 3 languages
profit in 2006 - £15m
Q1 09 revenue: $5.51 (6% up on Q1 08)
’08 total revenue: $21.79bn ’08 net income: $4.22bn
Share of advertising spend by media
Source: ofcom, 2008
Internet adspend per capita
Source: ofcom, 2007
UK physical digital music market
source: OECD, 2006
uk and eu government
eu copyright directivecreative economy digital britain
copyright in 21st centurytechnology strategy board
consumers
don’t care about companiesunderstand brands
are fickle and variedget most music for free
will pay for great experienceswant to get involved and interactare more sophisticated than the
technology
entrepreneurs
persuade consumers to change behaviour
save time and moneyentertain and compelbe completely new
use technology in smart waysdo simple things really well
the player’s choice
play by the bookfly in face of the law
muddle on through
venture-backed start-upsare major labels’ revenue stream
new technologies don’t necessarily
equal new revenue streams
areas of focus
a&rubiquitous platforms
recommendation & discoveryremixing and mashupsexploit meta-data
monetise p2pcharge for access
resolve rights licensingmake smart tech choices
apply music models to other media
digital proverb
When music like sperm swims freely
among every body on digital network
many data babies are worth collecting