Creating A Professional Brand Using Virtual Networking

Creating a professional network using virtual tools

Mari Anne Snow – CEO, SophiaThink Consulting7/13/2010

Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.

Agenda

05/01/2023

• Current employment landscape – March 2010• Do you need a network?• A networking story – the power of 12 minutes• Social media – an overview• Creating an effective online presence • LinkedIn – a deep dive into one tool• Maintaining momentum• A word about online etiquette• Q&A


Current job landscape: March 2010

05/01/2023Copyright © 2010 SophiaThink Consulting, LLC. All rights reserved.

US - 9.7% *

Men 20 or over 10%

Women 20 or older 8%

16 – 19 year olds 26.1%

* All data according to the US Dept of Labor, March 2010

How has the work world changed?


•Graduated from high school•Immediately entered the Navy•Started his career with Raytheon at age 25 – retired at 65My father

1935•10.8 jobs between the ages of 18 and 42•23% held 15 or more jobs•Multiple careers across multiple industries Baby Boomers

1957 - 1964

•2009 – in 12% of US households, someone is unemployed•June 2010 14.6M unemployed, 45.5% of them out of work for

more than 27 weeks

Today

*All data from the National Bureau of Labor Statistics , June 2010

Do you need a network?


Gives you a visible

professional persona

It really is about who knows you

When you need help,

you can find it

Virtual visibility

gives you more choice

Think about 43%Most Recent Hires Got Jobs from Referrals from Friends, Colleagues, Alumni, or Family

The strength of weak ties


* The Strength of Weak Ties, Mark S. Granovetter ,The American Journal of Sociology, Vol 78. No. 6 (May 1973), 1360-1380, Johns Hopkins University

A networking story - the power of 12 minutes


1 year ago

Jerry

12 min SIFMA

Ed

IAPP BNA

Clive

TISA London

TISALondon

Dan

Carol Tony

Angela

Nigel Mallow Street

Richard

?

What is social media?

05/01/2023

• Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. en.wikipedia.org/wiki/Social_media

• A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define

• Social media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. www.creativemediafarm.com/information/glossary


http://www.google.com/url?ei=nT8OTKOwCYvWMN2bvccB&sig2=hUADWSAgJFFqEle7ptJ-kA&q=http://en.wikipedia.org/wiki/Social_media&sa=X&ved=0CBAQpAMoAA&usg=AFQjCNH86ty-hwESe_6IPg1nbaOvQsTHjA

http://www.google.com/url?ei=nT8OTKOwCYvWMN2bvccB&sig2=1ijAWAmaVGek1qnPegS8bA&q=http://searchenginewatch.com/define&sa=X&ved=0CBIQpAMoAg&usg=AFQjCNEVV6ORVJui2-niH-tyWMpuWcKjyw

http://www.google.com/url?ei=nT8OTKOwCYvWMN2bvccB&sig2=ndz_zhfN_dlWFpYp7TdQzg&q=http://www.creativemediafarm.com/information/glossary&sa=X&ved=0CBMQpAMoAw&usg=AFQjCNH3hoXOQOwTqkJz0s6OIwxeYO6xzg

Current landscape: May 2010


YouTube1B+

Facebook450M+

Twitter115M+

LinkedIn70M+

Global overview


Global user statistics

LinkedIn 50% outside US

22% in the EU

Twitter 50% non-English

tweets

1.Australians 2.British 3.Italians 4.Americans

How these tools impact daily life


Information sourcing

Information disclosure

Networking Influence Business

How does the world find things in 2010?


What are the current trends?


How do we keep the connection?


Smart phones, netbooks, iPads

Main information conduits in

future

Portable handheld devices

Instant access to worldwide

data and expertise

What does social mean today?


Social networking in your Personal Life Social Tools in Your Work Life

Post photos from the BBQ last Saturday and it will show up in the feeds of your friends and family.

Post the new paper you just published, and it will show up in the feeds of your colleagues.

Collaborate with friends to plan a camping trip for next month.

Collaborate with colleagues on complex research and product development.

You follow @tylerflorence or @gdelaurentiis on Twitter for cooking tips.

You follow experts in your company and your field for tips on best practices, latest discoveries in your field or to find specialized expertise.

You follow @Starbucks on Twitter for the latest deals and customer service.

You follow project activities to be sure issues and open items are resolved.

You post questions to your Facebook wall or Twitter feed to get recommendations and insight from friends and industry experts.

You post questions to your company network to receive advice and relevant assistance from your colleagues across different departments/labs.

http://twitter.com/tylerflorence

http://twitter.com/gdelaurentiis

http://twitter.com/starbucks

http://www.blippr.com/apps/600275-social-media

Multi-dimensionality - my virtual profile


LinkedIn professional Facebook

personal

My website online billboard

Twitter research

Google Analytics

How do you get started?


• Travel• Languages• Internships• Jobs

• Institutions• Labs• Achievements• Awards

• Optimist• Honesty• Conscientious• Procrastinate

• Lab skills• Disciplines• Leadership

Skills Traits

ExperienceEducation

What’s your goal?What’s your value?

Building a professional online brand


Set clear goals

•Personal profile = virtual resume = your “selling” tool•Specificity helps people help you and search for you•Align this with your career goals or business aspirations

Pick your tool(s)

•LinkedIn is a free business networking tool that has become the accepted standard•What’s your goal? Who’s your audience – do your research and go where they are…•What do you have the appetite to maintain? Networks are living organisms that require maintenance•Different tools, do different things, experiment to see what’s right for you

Be aware &

deliberate•Create momentum, stay engaged, demonstrate your intellect•Keep your profiles aligned, picture positive, audience-focused•Keep things up-to-date, check your privacy settings often for your social sites, google yourself

Specialized networks


Examining one tool’s growth: LinkedIn


July 2008 25M

August 2009 45M

February 2010 60M

June 2010 70M

Who uses LinkedIn?

05/01/2023

• 60/40 men to women• 92% college educated• 23% 25 – 34• 33% 35 – 44• 25% 45 – 54• 12% 55 – 64• Fastest growing user group?


Source: http://www.ignitesocialmedia.com/2010-social-network-analysis-report/#linkedin

Personalized profile give you a presence


Keep up-to-date with your network


Who’s looking at you?


Specialized communities offer group support


Sustainable contact database


Maintain your presence and generate interest


Tracking data

•Online research with Twitter•Google search helps you researching topics so you stay current•Review the LinkedIn weekly updates

Evaluate results

•How many invites, recommendations?•How deep is your network? What are you doing to build it?•How many interviews result? Are you using informational

interviews to your advantage?

Show some life

•Create momentum so we know your breathing•Keep your profiles aligned and accurate – emphasize the positive•Keep things current, fresh, make changes in some logical way

A word about online etiquette


•Think of these online venues as someone else’s home, be polite and show manners

•Build relationships over time, just like any friendship•Trust is built through consistent, respectful action

Listen first, then speak

•If someone sends you an invitation, consider the invitation seriously •You can’t ask for help unless you are wiling to give help•Showing good will demonstrates your character and your integrity Reciprocity is

expected

•Don’t accept invitations from people you don’t respect •Don’t write references for people you don’t know or respect•Honesty is always the best policyMaintain your professionalism

Ask me your questions


Have more questions? Contact me at: [email protected] orwww.sophiathinkconsulting.com

Send me a LinkedIn invitation at: http://www.linkedin.com/in/mariannesnow1


mailto:[email protected]

http://www.sophiathinkconsulting.com/

http://www.linkedin.com/in/mariannesnow1