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Report #CIA4L | © 2014 Kline & Company, Inc.

Consumer ProductsConsumer Products

39th Edition

Data To Be Released 1st Quarter 2014Report To Be Published 2nd Quarter 2014Base Year: 2013

Regional Coverage: United States

The authoritative source of information on the personal care industry focusing on key trends and develop-

ments, challenges and business opportunities and containing market size and share data, key insights, competi-

tive assessment, channel breakdowns, and forecasts for 26 product categories and about 30 leading marketers.

This Report Answers Such Questions As:nHow is the industry and each of the categories per-

forming?nWhat are the key product trends and market dynam-

ics? nWhich marketers are winning and losing?

nHow are the channels shifting? nWhat is the future outlook? nWhat are the implications for industry player?

Cosmetics & Toiletries USA

Consumer ProductsConsumer ProductsCosmetics & Toiletries USA

www.Klinegroup.com Report #CIA4L | © 2014 Kline & Company, Inc.

Tentative Report Contents*Introduction

Executive SummaryAn executive briefing covering developments in 2013, the impact of key trends and issues in the personal care business, and their future implications for industry participants.

Industry AnalysisA summary of industry developments in 2013 and a five-year forecast.nMarket overviewnCompaniesnRetail channelsnPrivate-label activitynAdvertising and promotionnConsumer insightsnOutlook to 2018

The ProductsPertinent information and insightful analysis of 26 major categories, including category trends and developments; manufacturers’ 2013 sales; sales and market shares for leading brands; new product activity; sales by retail channel; private-label sales; advertising and promotion; and outlook to 2018. The product categories covered are shown in Table 1.

Major CompaniesProfiles for about 30 major companies, including company activities; sales by product category and brand in 2013 and related analysis; recent developments including acquisitions and new products; corporate overview; and outlook to 2018. The major companies to be covered are shown in Table 2.

AdvertisingAn analysis of media spending for 2013 is provided for each of the product categories and major companies.

* Subject to charter subscriber input

Table 1: Product Categories to be Covered

Fragrances Oral Care Products

nFragrances for men nDenture products

nFragrances for women nLip balms

Hair Care Products nMouthwashes

nConditioners nToothbrushes

nEthnic hair care products nToothpastes

nHair coloring products nTooth whitening products

nHair styling products and sprays Skin Care Products

nShampoos nBaby care products

Makeup nFacial treatments

nEye makeup nHand and body lotions

nFace makeup nSkin care products for men

nLipsticks and lip glosses nSun care products

nNail polishes Other Toiletries

nDeodorants and antiperspirants

nDepilatories, waxes, and bleaches

nPersonal cleansing products

nShaving products

Table 1: Major Companies to be Covered

nAlticor nHenkel

nAvon nJohnson & Johnson

nBeiersdorf nKao

nBrynwood Partners nLimited Brands

nChanel nL’Oréal

nChurch & Dwight nLVMH

nThe Clorox Company nMarkwins

nColgate-Palmolive nMary Kay

nCombe nMerck

nCoty nProcter & Gamble

nElizabeth Arden nRevlon

nEnergizer Holdings nSanofi

nEstée Lauder nShiseido

nGlaxoSmithKline nUnilever

nGuthy-Renker

Consumer ProductsConsumer ProductsCosmetics & Toiletries USA

www.Klinegroup.com Report #CIA4L | © 2014 Kline & Company, Inc.

Scope

This report covers all cosmetic, toiletry, and fragrance products sold through all domestic consumer outlets in the United States.

nTwo key deliverables: an interactive online database and a comprehensive written report (approximately 1,000 pages)

nFragrances, hair care, makeup, oral care, skin care, and toiletries (see Table 1)

nAll mainstream as well as alternate channels: department stores, direct sales (person-to-person, internet, television shopping), drug stores, food stores, mass merchandisers, professional outlets (salons, spas, doctor offices), and spe-cialty stores

nManufacturer, unit, and retail salesnProfessional use products excluded nUnited States only

Key Benefits

Kline & Company has been serving the personal care products industry for over 50 years. Cosmetics & Toiletries USA is a detailed assessment of personal care products and the players who market them.

nAssess category and product trendsnIdentify acquisition and alliance partnersnCapitalize on consumer trendsnDevelop market-entry strategies

nEfficiently allocate financial, marketing, and manufacturing resources

nDevelop competitive strategies for increased market share

nUnderstand industry dynamics

Consumer ProductsConsumer ProductsCosmetics & Toiletries USA

www.Klinegroup.com Report #CIA4L | © 2014 Kline & Company, Inc.

MethodologyKline’s approach places principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

Primary Research

We Know Who to Talk to. We Know How to Listen.A high number of in-depth discussions are conducted by each analyst. All interviews are done with true industry insiders.

Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

nMarketers/manufacturersnDistributorsnGovernment agenciesnRetailersnSuppliersnTrade organizations

Secondary Research

We Know Where to Look – Mining the Details.

Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaus, trade/ industrial/professional associations, and the like.

Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.

Comprehensive Market Intelligence

We Know How to Verify.

Data are rigorously analyzed, cross-checked, distilled, and validated. Kline’s proven methodology allows exceptionally effective, precise, and reliable market

intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine, and expand their business with confidence.

Kline CredentialsKline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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