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Who are We?
• Stephen and Megann Willson, the partners, bring extensive Strategic Intelligence, Planning, and Research experience to the table
• We are expert facilitators, qualitative moderators, and primary and secondary researchers
• Our recommendations are founded on careful analysis—tempered by common sense
© 2011 2
Steve Willson
• Professional Engineer, BSc. Math & Engineering, Dalhousie University
• Over 20 years' progressive experience in the Chemical and Pharmaceutical Industries, including Sales, Training, Marketing, IT and Logistics
• Leadership roles in Sales, Business Analysis, Marketing Research, Systems, and New Product Introduction
• A Seasoned Implementer of CRM and Business Information Systems, as well as Business Process Management Strategies
• Professional Moderator and Facilitator
© 2011 3
Megann Willson
• MBA in Marketing and Lecturer in Marketing Communication, Queen’s University
• Over 15 Years’ Sales and Marketing Experience
• Marketing, Marketing Research, and Business Analysis Roles in Pharmaceutical and Technology Companies and Consultancies
• Key Positions in Business-to-Business, Industrial, and Consumer Sales and Marketing Organizations
• Experienced in New Product Development, Mature Product Divestiture, Competitive Intelligence, Business Analysis, Sales Training
• Professional Moderator and Facilitator
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The Majority of Research Dollars are Spent on Data Analysis
Market or Industry Analysis
• Assessing the profit potential of a market or an industry
Customer Analysis
• Measuring and analyzing customer behaviours
Competitive Analysis
• Investigating a competitor’s corporate or business unit strategies
Competitive Benchmarking
• Rigorously measuring and outperforming against “best-in-class” competitors
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But Most Actionable Insights Come from Primary Research
LEVEL 1
(70%)
Primary Research with Direct sources
such as Customers, Ref
erring or Purchasing
Organizations, or other Buyers
LEVEL 2
(15%)
Primary Research with
Indirect Sources such as
Benchmark Competitors, Industry Experts
LEVEL 3
(10%)
Secondary Source
Research Analysis (Data
Mining)
LEVEL 4
(5%)
Primary Research with
Internal Personnel Such
as Sales & Marketing
© 2011 6
Why Work with Panoptika?
• Your questions are the starting point: we listen, observe and probe to be sure we understand what you need to know, and how you must use that information
• After synthesizing your questions, we figure out: who is the best person to answer?
• Tools are selected to fit the respondents: we make it easy for them to provide their insights
• Specialized techniques help them step outside their comfort zone and create “AHA!” moments
• Relating back to your starting point, we translate their answers into actions – specific recommendations to avoid bogging you down with “so what?” data
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Our Key Offerings
Research Roadmaps
Research Audits
Custom Research
Facilitation and
Ideation
Synthesis Sessions
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Want to Know More?
• By telephone:– Panoptika Office 902-406-8874, Ext 616
• By fax:– 902-422-2388
• By e-mail:– [email protected]– [email protected]
• On the web:– www.panoptika.ca
• On twitter– @panoptika
• On LinkedIn– www.linkedin.com/company/panoptika-inc.
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