&Lee Hopkins & Allan Jenkins

Social Media

Coos Bay

4th June 2009

98%of what you think you know

about social media is

wrong

Question:

What’s the world’s favourite search engine?

Question:

What’s the second-favourite search engine?

Question:

Which site is the world’s largest video site?

Source data:

“YouTube leads video sites at nearly 144 million videos. Users upload over 65,000 videos per day”

“Facebook receives

some 415,000 260,000 video uploads per day”

2.0 It is...A blogGoogleYouTubeFacebook

3Ts + A

= Social Media Ethos

Truth

Trust

Transparency

Accountability

Facebook

19%

facebook

Facebook

Facebook

30%

CaminitoAs far as our ROI on social media efforts, of

course it’s always hard to determine that. But,

what I do know is that since we turned our

focus to social media, attracting inbound links,

more internet marketing/less print advertising,

etc., we have seen an approximate 30

percent boost in sales (year to date) in a

time where a lot of restaurants are down 10-

20 percent. Not all of that can be attributed to

our online presence but I’m sure a good

portion of it can. The blog and social media

outposts help us reach and interact with our

community as well as show our expertise in

our space. I have done some research and

can’t find anyone in our area (or in general)

that’s doing what we’re doing as a restaurant.” Justin Levy

Martell Home Builders

http://www.themartellexperience.com/

Martell Home Builders

http://www.themartellexperience.com/

Cedar House Inn

http://www.georgiamountaininn.com/

Cedar House Inn

http://www.georgiamountaininn.com/

Cedar House Inn

http://www.georgiamountaininn.com/

Cedar House Inn

Cedar House Inn

web2.0

•Truth, Trust, Transparency & Accountability

3T&A communication universe:

•Consider a Facebook Page

•Add some valuable content

•Promote it!

Social media is how to

future-proof your

business

conclusions

98%of what you think you know

about social media is

wrong

84.7%of all statistics in presentations are

made up